Movie star Alba's mother and baby electric Dealer The honest won 25 million VCs

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What are the opportunities for maternal and child electricity suppliers? Zulily is on the market this week, and the Honest Company, founded by Hollywood sexy actress Alba (Jessica Alba), also got 25 million of dollars in venture capital. This round of investment is led by venture capital company Institutional Venture, other investors include Iconiq. The Honest Company is a wholly natural, non-toxic household cleaning and baby supplies firm.

The honest Company's existing investors Lightspeed Venture and General Catalyst are also involved in this round of financing. Up to now, the honest Company has raised 52 million of dollars in funds.

The Honest Company, a member-made E-commerce innovation firm, allows users to buy bundled products on a monthly basis through registration. In addition, the company is selling goods through an alliance with a physical store retailer. The honest company says it will invest the money it has raised into accelerating growth, including expansion of international business outside the US market. The Honest company noted that its recent entry into the Canadian market was a positive boost to the company's performance growth.

The Honest company also said it would use new funds to fund the development of new products and provide additional products to users. In addition, the company plans to improve distribution capabilities and increase brand access by increasing the number of partner retailers.

The Honest Company has maintained a two-digit percentage increase since its inception last January, but so far it has yet to make a profit. The co-founder of The Honest Company is Alba and ShoeDazzle co-founder of the American Social shopping website, Li Hu Blaine Brian Lee.

Tencent Technology Mowgli November 12 compiled