Mr. Fu is back.

Absrtact: February 20, 2013 20:32, the teacher returned, although was closed for several days in solitary confinement, but even in the small black room, the teacher also through the exercise books to fans many times, and even on Twitter to publish a long text, elaborated on the platform of confidence and return to the

February 20, 2013 20:32, the teacher came back, although was closed for several days in solitary confinement, but even in the small black room, the teacher also through the exercise books to fans many times, and even on Twitter to publish a long text, elaborated on the platform of confidence and the desire to return. I think, to open the teacher as a representative of many people, on this platform, love deep.

Then, Taiwan's horn against the mainland sounded, from the long mountain to the British nine, to many familiar with the unfamiliar Taiwan Province decadent capitalist leaders. They have been repulsed again and again, but again and again to come up again and again and this platform of the people are horny, but again and again to wash and sleep. I think, a lot of people, on this platform, there is too strong desire.

At the same time, Deng teacher-led exposure to the environmental problems in Shandong began, one after another dyed into the colorful river, together with the spread of the stench of the gully, another piece of shady was revealed. I am well aware that without such a revelation, the future will destroy the homeland and All-cash the thousand years. I think a lot of people like me, for this platform, feel lucky.

In the long history of thousands of years, China lacks the right to speak and to know. Discourse power is occupied by the right of the people, and the right to know is stripped. Weibo gives the Chinese the coveted platform for the ability to communicate with their personal charisma and speaking qualities. Although even on Weibo, the voice is far from "fair", or even far from "freedom", but has been relatively good too much. The teacher said: "If you want to understand the potential of Weibo, and Twitter than meaningless, and traditional media than", if the value, Weibo in China, far more than Twitter in the United States.

As the text may be more sensational, perhaps with the current media on Weibo's attitude is quite different. But let's get back to the point, back to the microblog product itself. First of all consider a question: is Twitter changed compared to two years ago? I don't think it's changed, it's still a social media platform with popular events and celebrities as the main attraction, social connections, and still no very strong opponents. Microblogging user active degree of decline, an important reason is the passion after the insipid return to attack, this is the platform is bound to bear something. The value of Weibo itself is not too much to be sacrificed, and its bright future is the same as it was two years ago, and it is still a chicken with golden eggs.

However, the attitude of many media to micro-blog compared to two years ago, its platform profitability, and even never changed from the media attributes have been questioned, micro-blog activity declined by the industry and other people criticized. Many friends told me that their interest in Weibo was fading. It seems that micro-bo this can only be golden eggs of the chicken malnutrition, and sickly, and also has been dystocia. Let us think, why? This article discusses its products and promotion of operational errors.

Question 1: Product goals without the situation, too many negative points of the superfluous

NET friend "" in "User active degree drops 40%!" The article said, Weibo should cut down "80% of ineffective or inefficient features of the microblogging architecture". Although I do not know how the 80% figure is calculated, at least I partially endorse his point of view. For example, the "big theme" of the Gathering of the "micro Bar", such as the media to seize the work of the "micro-journal" and so on, are not a platform necessary tools, but also with the theme of the platform conflict. Similar product features There are too many, not one list, these inefficient functions of piling up, greatly increased the user's use of difficulty, confusing the user's cognitive ability, countless new users with my complaints platform is difficult to use, or even "read".

Why is this happening? In my opinion, the microblogging product is not deeply understanding of their fundamental objectives, micro Bo is a person, information, relationship as the main body of the autonomous platform, micro-BO products The most important goal is to broaden the communication channels between the main, deepen and expand, making the platform more simplified, so that it more smooth and easy to use. This work to achieve the ultimate, is to improve the user stickiness of the fundamental way. Add functionality to the product, unless there is a good connection with Weibo's own point of demand, which reduces usability, blocks new users, and burns down too much of the money that should not be burned.

Issue 2: No respect for user experience, no attention to product details

There are too many types of spit on Weibo. In particular, the Internet companies, attaches great importance to the monitoring of micro-blog and user feedback, 36,000 degrees, such as strong implementation of the company, often in the user post within half an hour will communicate with users and solve problems. However, I have seen too much of the various types of spit on Weibo products, has complained that does not understand the interface, has complained about the user Group Management button position, has complained that the renaming is unsuccessful, has complained that the new version does not support the foreign language, has complained the new version interface upper banner Too big ... But I am disappointed that I have hardly seen the problem of these complaints resolved.

What does that mean? I do not think it is possible to explain the word "negligence". Product iteration based on user feedback has become a recognized model of internet companies, and it has become a basic method of product improvement for Internet companies with changeable environment and unpredictable user behavior. However, microblogging as the official platform, but not good use of their own resources, to correct the many errors in product design, and to perfect the product.

A product, if the improvement in the target deviation, and in many details of the lack of user activity is simply inevitable. Zhangxiaolong said, "on the billion users whether a product is only the first feeling, a minute to decide," but within a minute, ordinary users do not understand micro-blog.

Question 3: The Silence of the grassroots and the vast user wilderness outside the one or two-line city

Fan relationship is actually a kind of relationship between listening and looking up. In the current micro-blogging situation, it can be said that Weibo is the elite crowd driven by the top people's paradise. Here the so-called elite crowd, is generally the one or two-line city of social status in the upper-middle population. Beyond these elites, there is a huge user wilderness. Don't these users need a platform like Weibo? Weibo is ultimately a relatively fair platform for discourse, and the right to speak, they are the most lacking. This is a group of barefoot barbarians who do not know what the shoe is, and need to dig deeper. Another driving mode of Weibo is hot-spot events, but such hot-spot events are often a national challege event. Such hot-spot events are often so limited that the platform is less attractive to people outside the one or two-line city. In addition, the grass-roots group's patience and understanding of the product is smaller, the product does not do extremely easy to use users are not easily precipitated, coupled with the demand is not very strong, Weibo users are greatly limited.

These problems are not resolved, "500 million" users is just a number as a KPI.

Problem 4: Violent official thinking interferes with damaging ecosystems

Deleting a post may be a last resort, and killing a tuba may be good for the future of the platform. But these behaviors, indeed, are damaging to the user experience and harming the ecosystem of the platform. The user actually more wants the official to be invisible, the invisible. Can advertising not harm the user experience as a prerequisite? Can not violence in the user's information flow embedded in the slightest irrelevant content? Can you not always use content that doesn't make sense to the user to send letters?

In China's unique environment, Microblogs are born and run by operations, but microblogs should focus on maintaining the health of the ecosystem, and landing on the platform. In addition, if one day, this platform is completely dominated by the government, then I think it is the value of most of the lost, the decline will be inevitable.

Question 5: Gradual infiltration of competitors and lack of preventive strategies

Micro-credit impact on Weibo is not big? First, micro-credit and micro-Bo is a certain commonality, but is fundamentally different; second, Weibo and micro-letter are not completely indispensable to users of strong demand applications, the use of time is often the elimination of the long-the subway on the time, want to find a girl on the micro-letter chat, also forgot to micro-blog angrily green; Third, the micro-letter of the public large and other applications, is the extension of micro-credit products, but also to micro-bo penetration, although slow, but afraid of constant; four, micro-bo is in fact also in the use of letters, such as the infiltration of micro-letter demand. But Weibo's defense against rivals is far from enough-only the private microblogging features visible to fans are used to charge. If this feature is not charged, I am afraid that the large penetration of micro-letter does not have much effect.

If the micro Bo is a restaurant, has a very good food, unfortunately, the table is missing a leg, the chair is short, service attitude is bad, beggars often come to the point of money, still put Yang music, next door to open the better restaurant. Fewer people are less and less food is the bench nail nails. If these problems are not addressed, the future of Weibo will be worrying.