Mr Yu: Mobile Internet is not to subvert traditional education

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June 9, the new Oriental 2014 financial year Summary Commendation and the 2015 financial year work Deployment mobilization meeting held in Beijing Haidian Theatre. Mr Yu said that there were problems in the development of new Oriental today, such as bloated institutions, aging talent structure and lack of innovative consciousness. Now there are only two ways, either to continue to be brilliant or to leave the stage of history. New Oriental born with a Prometheus-like heroic feelings, to be in the mobile internet era to reshape the wonderful.

The following text for Mr Yu's speech excerpts, without my review:

Mr Yu: Dear New Oriental People, ladies and gentlemen, good afternoon! Today is a day, after yesterday's storm, today's Beijing Blue sky White clouds, sunny. On such a day, just another June 9, we know that "9" is a very auspicious number, "9" in China is considered to be a to the yang of imaginary numbers, the polar number, is in the "rise" of the way. In such a inadvertently chosen day, coupled with such a sunny weather, shows that our new Oriental has a bright future. Of course, this is just a way of saying that we create a better future not by weather or by day.

Just now Heqingrong teacher said, because have a good heart, so we can always walk from darkness to dawn, though I don't think we are in the midst of darkness, but in fact every day of our lives is moving from a flat place to a higher place, from a dark place to a brighter place, to a brighter time from dawn.

Last year we have just held the 20 anniversary Celebration Conference, now we are doing the 2014 fiscal year summary and recognition conference. The first question I want to say today is, what has been left of our new Oriental in the past more than 20 years? Did we leave the financial data that Zhou Chengang teacher said just now? Is it a bunch of more good-looking revenue and profits? Of course we need these things, just like every family needs income. But when you're a husband, or a wife, leaving your family with just a bunch of monthly wages, you're not bringing happiness or real happiness to the family. No money is absolutely impossible, but money whether for the company, or for us personally, is only part of our survival, but should not account for the most important part of the weight.

So for us, if we want to find the meaning of the new Oriental, the first thing we have to think about is what is left of our new Oriental besides money? Not only do we ask ourselves what we get, but it's more important to ask what's left. Of course, we have a lot of positive statements, we have left a lot of things: we help many families and children to achieve their dreams, we also help employees and teachers to gain growth and progress, so that every person working in the new Oriental can have the opportunity to support their families. But these are not enough, because what we can do, perhaps other training institutions can do. In the new Oriental can be a family, our staff and teachers to other training institutions to work, but also to the family.

In fact, we go back to think about it, we still left a lot of regrets, the new Oriental has too many imperfections, have deviated from their core values of practice, at the same time we have left an urgent need to further improve, open up, change and innovation of a future. Since I was a new oriental for more than 20 years, I have been thinking, if we say that when our new East one day become a historical story, they talk about us, they are talking about the new oriental?

Just like every single one of us, when you become a family memory, how do your family members talk about you? Now the Chinese family is not so obvious, especially after liberation, breaking some of the rules of family heritage, so that some of China's family-style tradition disappeared. But when I visited the local clans in England, France, Germany, and the United States, they remembered their ancestors with respect. It is the family of families who are so full of heroic stories that they can carry the family spirit. So in retrospect, the new Oriental needs to think about what to leave in addition to creating financial data. I think there are mainly three aspects.

First, what do we leave to parents and children? What can we offer parents and children? What is the most important thing for parents and children? Their achievement is the most needed, children can grow up healthily and happily is the most needed, including to solve the conflict between children and parents is the most needed, and finally the family has a happy ending, so that children can go to the country, Or to the world, to create their own achievements is the most important. So are all the designs of all our products and the design of all our operations based on these points? Hopefully, we will be serious in this fiscal year, and of course we have a series of deployments that we have to think about.

Second, what do we leave to our employees and teachers? From my point of view, what have I left for the executives here? What has been left of the senior management in this room for middle-level, grassroots staff and teachers? We may let some employees and teachers have room to grow, but with the development of the new Oriental, we found that Our attention to the staff teacher is not very much in place. Our staff teachers, talents in the new Oriental to play their talent stage, is not very big at present, some of our teachers and staff, in fact, their wages is only close or weak than the local average wage. Frankly, in terms of salary alone, it is not what I want, I hope that in the same position in the new Oriental, the local wages at least more than 20%-30% of the same position, this is what I think of the staff and teachers really care.

Of course, there is a question of how to do this, I will not start speaking, I just give an example. Once there was a school where staff teachers had a low income, and at the end of the fiscal year, the school had a 2 million profit. This time, if the existing 2 million of the profits to the staff teacher, then the school will lose money, loss means that managers may not get any bonuses. But the new head of the school was very brave to give me a phone call, he said that teacher Yu, teachers and staff wages do not rise, if not up words to stay talent.

I do two steps, the first step to let everyone raise wages. The second step, the people who do not work, but you have to allow me this school has no profit this year, of course, you take my bonus off I also willingly, but in the second year I multiplied to earn back, you give me multiplied bonus. This is the one thing, and finally the school has really made a vigorous development. Of course, the development of the school is not only because of this one thing, money can not make a body healthy development, but this at least shows that pay is the basis for development.

So if I had to choose a little, I would have preferred the profit of new Oriental to drop a little, but the money used in the staff teachers and our grassroots managers, so that they can desperately to the new Oriental to win the future more mature development opportunities. That's what I'm going to do in FY 2015. I have two things to do in the 2015 fiscal year: the first is to ensure that all the new Oriental hard working, talented people, have good prospects for development, a good profit; second, to ensure that the new Oriental products to the market, so that our customers, students and parents can get new Oriental better teaching services.

Of course, light attention to these two points is not enough, a large number of enterprises in fact only concerned about their customers how good, how good for their staff teachers. We all talked about the new Oriental is a great enterprise, we always hope that the new Oriental is a great enterprise, no one does not want, the reason is very simple, any ordinary staff in the great enterprise work will be proud. If an employee is looking for another job and you say you're from New Oriental and everyone else is going to be dismissive of you, it's not worth your while to stay in New Oriental. When you go out, to any place, people say, you are from the new Oriental, we welcome with both hands, it is called the Pride of New Oriental. The prerequisite is that the new oriental must be a great enterprise in people's minds. Great enterprises rely on the good of customers, light on the staff is not good.

So we have a third requirement: what exactly can we leave for this nation? This is the problem we have to think about, although we are doing a lot of good, we support the tuition of 2000 poor students every year, we will spend about 3 million a year to open a hope primary school, our "Candlelight action" Every year, we are responsible for training 3000 to 5,000 village teachers, and we serve nearly 3 million families each year. Because of the new Oriental, these families have changed more or less, the children are more willing to grow up, and our staff teachers ' annual earnings are increasing as much as possible, but these are not enough. What we really want to think about is what our nation needs at this critical juncture in our history today.

For this country, in the end, we hope that this nation's long-term stability and tranquillity, hope that the spirit of this nation can be continued, hope that the growth of this nation's children will not be betrayed, hope that this nation will eventually have independent thinking, free personality, I hope that the people of this nation are living in equal happiness, Can we do something about these things in the new Oriental? The answer is, it will!

When we walk in the scenic spot, see any piece of confetti to pick it up, see any one was thrown into the water bottle, pick it up into the dustbin, we are doing things for this nation. When we see that we need to have children apart from class, to tell what is called Civic consciousness, what is called democracy, what is the freedom and equality of time, what call to go abroad and then back to serve the motherland, what call the new Oriental is "the bridge to study abroad, return to business Rainbow", we are in the future for China, Cultivate talent.

So please remember that we do any one of the possible trivial things, in fact, the heart may contain lofty, just as we for our old mother, old father wash feet, pour a glass of water, to send them every month hundreds of, thousands of dollars of living expenses, in fact, we are doing, is the highest state of the matter. Hundred good filial piety is first, we inherit the highest virtue of the Chinese nation-filial piety. So besides ourselves, we can get our children to do this.

Don't forget, the number of students we charge each year in the new Oriental is 3 million people/years, we must be able to do something. Do not forget, in addition to this charge of 3 million people, new Oriental through the network and various lectures can affect the university students, middle school students more than 3 million a year, a "dream trip" Webcast is 600,000. The day before yesterday, I was in Zhejiang University and Xiaoping, Wang together to do the "Chinese Dream, Entrepreneurial dream" speech, the scene is 6000 people, the new Oriental Online webcast is 5000 people, we in the music network Youku's data are not statistics, estimate the overall number of clicks at least 2 million people. I can predict this number because we are really good at the scene.

What I want to say is that when we can have an impact on so many elites in a year, our new Oriental really has to think about what we can do in addition to our products and data. is to leave something to let us sing, leave something to let us recall, and in the memory may also be able to tears, leaving something to let the world record down, let Up-and see after still can be moved, and can tears.

This kind of thing we can personally do, new Oriental as a strong team should be more able to do, of course, to do such a thing, in the midst of reality, we do face a series of problems to be solved: the new Oriental development to today has the problem of bloated institutions, there is the problem of co-ordination between departments, there is the problem of aging talent structure; In the face of a positive development of the world, the new east has not responded to the problem, the new Oriental Innovation awareness of the problem of the new Oriental idealism has been eroded by utilitarianism problem ... It can be said that these problems are obstacles to what we want to leave behind, so what is the impetus to solve these problems? It is still the lofty idealism that I have just mentioned that we want to make the world a better place.

A little thought, what kind of state is this nation when a nation has no more important pursuits than money? Why are there so many problems in China's current situation, why would someone chop people with knives on the road? Why would anyone dare to rush into a kindergarten and maim a child? Why do we have no way to behave when we see someone being bullied on the road? Why is it that when a student who has a college entrance examination can take the sword bravely, it will inspire the people of the whole country?

When we are a person in addition to money, nothing value, that is what kind of result? Any girl, would you like a man who doesn't value anything but money? Any man, would you like a beauty that is even as beautiful as a fairy, but a woman who cares nothing but your money and doesn't care about anything? So China's today has come to a very critical moment. Because many of our precious national spirit is being lost, and the loss of national spirit is necessarily the beginning of a national decline. We try to think, if the new Oriental in addition to utilitarianism, in addition to income and profits, in addition to creating results, do not do anything else, we each employee, teachers, managers care about the amount of their income every day, that the new Oriental is what kind of place? The loss of an enterprise's idealism, like the loss of a nation's national spirit, is only going to decay. So I say the survival of the new Oriental is not related to the advent of the mobile internet era.

If one day our new Oriental will die, it must not be the change of this era to let the new Oriental die, it must not be the development of mobile Internet Let the new East die, let New Oriental dead only we new oriental ourselves. Just like the Chinese nation, if one day is destroyed, it is impossible to perish by the Americans, nor can the Japanese perish, China's 5,000 years of history has proved that any alien invasion will not perish the Chinese nation, there is only one possibility, we ourselves destroyed. So standing in the nation's Life-and-death perspective to consider the new Oriental, each of us should know, we should be what the new Oriental need to do?

So the new technology is never what I worry about, facing the new technology I have to say the following points.

First, the advent of the mobile internet era, will certainly change people's lives in all aspects, of course, will change the true nature of education, so this is why we want to meet change.

Second, the advent of the mobile internet era is to help education, not to destroy and subvert education. If the new Oriental has been subverted and destroyed in the mobile internet era, it means that our new Oriental is not an education. Because the advent of the mobile internet era destroyed and subversion, is no longer suitable for the education of demand, there is no value things. Should our new Oriental be such a thing not to be needed by society? Of course not, but if we do not make progress, if we do not meet the trend of the times, then the new Oriental crisis will come. So now I'm not worried about mobile internet companies outside, because I'm acutely aware that no mobile internet company, especially in the context of content, has the same educational spirit as the new Oriental.

Third, I personally am very excited to see the arrival of this era. Because I think, for a person who wants to create eternity, you must welcome any new era, who will not welcome the new era, who is to block the locomotive of historical development. I am excited to see the arrival of this era, because I personally feel that the new era, the new technology to bring endless opportunities for education, of course, but also for the new Oriental brings endless opportunities, although there will be challenges behind the opportunity, but which opportunities behind no challenges? When you're lying in bed When you sit on your chair, the opportunity comes to you. New Oriental more than 20 years through countless times and times the challenges, we are in the midst of challenges, from the crisis, and finally become the guide, then why do we not do this time?

In fact, the layout of the new Oriental on the mobile Internet is now very clear. How we go to the line under the combination of the O2O integrated education system, how the new Oriental to create the periphery of the new Oriental can form complementary mobile internet company circle. Secondly, if the platform of education can be complementary, whether it is mobile app, platform company or content company, how to realize the new Oriental education ecosystem in China by holding or holding. And such an ecosystem I have seen all over China, public institutions and private institutions, companies and schools, only the new Oriental standing at this critical juncture of history, and only new Oriental can do, if we do not, it means that we have lost the historic opportunity.

No company has so many people dissatisfied with the reality, and the people who are dissatisfied with the company, only the new Oriental. I am glad that so many people are dissatisfied because only discontent can bring about change. There really isn't an institution like the new Oriental, everyone is thinking about the future development of the new Oriental, I have an average of 10 letters a day in my mailbox, from ordinary grassroots staff teachers sent me a variety of proposals for development, based on mobile internet, internet-based education, based on traditional education model ... It makes me feel like new oriental everyone is concerned about the future development. More importantly, the new Oriental has never been old, although I and Zhou Chengang have been middle-aged, but there is no relationship between old and age.

In addition, I am happy that the advent of the mobile Internet, because the new Oriental need to change the impetus, and this impetus on our internal push, sometimes difficult. Just like China's reform and opening-up for so many years, if there is no reform and opening-up, if there is no Western and global influence on China's political and financial economy, China may still be in a relatively closed backward social state.

The push of external force has led China to modernization. The advent of mobile Internet, from the outside force New Oriental this ball is constantly rolling forward, so there is external force, the new Oriental change will become easier. The integration of line, the development of the line and the relationship between the ground education, the early period of such mutual entanglements, this is the only way to reform and development.

Four, we have to think about how we combine the future of the new Oriental with the era of mobile interconnection, so that the new Oriental can maintain the position of the leader in the education of the times, which requires everyone to think, everyone needs to reposition, everyone needs to start again. I know that every senior manager, middle-level manager and grass-roots manager in New Oriental will have the consciousness of being willing to innovate. So just now Heqingrong teacher said, we are willing to turn the new Oriental into a platform for all of us, so that you in the new Oriental development of their own business, and create your own brand. With the spirit of sharing, equality, pioneering spirit, innovative spirit, teamwork ... The core spirit of all these internet times, to build the future of the new Oriental.

Any era, no matter how "cock silk", are calling the heroes and the guide, no time is no need for heroes, there is no time is no need to guide people. New Oriental has only two choices, or we like the past 20 years as high-spirited, continue the brilliance of the new Oriental, to become a well-deserved Chinese folk education heroes and guide people; otherwise we can only leave such a lively and glorious stage. And this stage is preparing for us, in such a new era of the stage to jump out of the wonderful dance.

Who? The new Oriental is absolutely unwilling to quit the history stage of Chinese education, so we have no choice, because in our body flow with the blood of the Born hero, we are born with Prometheus-like dedication to the heroic feelings! From the first day I made new Oriental, such heroic temperament and courage and feelings have long been laid , I will conclude with a few verses I have collected and modified:

How many dreams of cloud, how many new dream to continue the future;

Pen Sheng Hui million books, who read the new chapter under the light?

Ambition is outside the Jiuxiao, the ambition does not change between heaven and earth;

Life is not happy hundred, who dares to laugh at me temples white?

Thank you!