Mushroom Street to launch buy-hand service

Absrtact: Recently, the "iResearch-2013 China vertical female fashion industry Research Report" published by Eric Consulting Group showed that in 2013, China's vertical female fashion industry sales volume reached 26.12 billion yuan, PC-side monthly coverage increased to 95.676 million people,

Recently, the "iResearch-2013 China vertical women's fashion electric Industry Research Report" published by Eric Consulting Group, 2013, China vertical female fashion industry sales to 26.12 billion yuan, PC-side monthly coverage increased to 95.676 million people, app side monthly coverage from 10.975 million people at the beginning of the year to 22.122 million people in December, of which the only product will be 3.316 million leading, Mushroom Street is the second of 2.838 million, Beautiful said , Poly-Mei excellent products, music bee nets followed, the Mai-Lin, Dream Bazaar in Single-digit number of the bottom.

At the same time, the report also shows that in 2013 China's vertical female fashion market share, the only product will and Poly-Mei excellent products leading, mushroom Street in the transition only 2 months to achieve the monthly sales of billion.

Faced with many opponents of crowding out, to be in the Internet electric business industry in an invincible position, user coverage is the most important. Therefore, in addition to doing a good job in the operation of positioning, choose to adapt to the development of a good business model, promotion channels and improve the conversion rate can not be ignored. The future development trend of the industry, the category overlap between the sites will be more and more high, in view of the female users as the main online shopping, precision recommendation will become an important tool to improve user conversion rate.

Fashion women are more favored to show a distinctive personality side, so the Mushroom Street recently launched a new product-"optimization", joined the buy-hand service. Chen, founder and CEO of Mushroom Street, said, "The machine alone can tell what was popular in the past, there is no forward-looking, human intervention is useful, so we started to introduce a buyer to make some recommendations, give fashion advice." ”