Music as the controlling network wine network and the French winery reached a deep strategic cooperation

Recently, the music as the controlling group's network wine network announced a century-long French wine Verint reached a deep strategic cooperation, co-create symbiotic brand - V Knight. This is the second with its Landed Lantern Star symbiosis brand, the wine network to improve the vertical integration of the wine ecosystem, into the upstream industry, improve the product structure of another layout. In the opinion of the industry, this model is stimulating for e-commerce operators to grasp consumer groups, brand marketing and differentiated competition.

As the first wineries and electric companies to create a wine brand, V Knights wine country of origin style and people combine custom taste. Strict control by the upstream winery product quality, and based on network wine network to control the taste of the country, brewing in the brewing part of the proportion of brewing to re-mix, while maintaining the classic Bordeaux blend of style at the same time, to meet people's preferences, from Source deep customization of the wine.

Wine network V Knight related posters

It is reported that the V Knight products from the French Bordeaux AOC area has hundreds of years of history Verlot winery, the product is mainly two shields and horses. On this basis, V Knights also work together football superstar C Ronaldo to create a limited edition V Knights Cup C Lo custom wine.

As a worldwide operator of the V Knight brand, Wine Online enjoys exclusive upstream resources and is solely responsible for product packaging, pricing, channeling and promotion.

"Building a brand with a winery can ease the wine retailer's reliance on the manufacturer's brand and maintain a differentiated competitive advantage while helping to increase consumer confidence in product brands and e-commerce brands, so NetWorld will focus on these Coexistence brand cultivate a specific consumer groups, and thus form an exclusive market share. "Li Rui, CEO of Wine Network, said in the future Net wine network will continue to grow brewing industry upstream to create more wine brands suitable for Chinese tastes.

V Knights World Cup limited edition C Lo custom wine

Appears in the industry, symbiotic brand after all, e-commerce seeking independent development of a new path, the most intuitive benefits it brings is the pricing power and cost advantages. Similar to the M2C (Factory to Terminal) approach, low cost to get the product and reduce the middle part of the channel, pricing, self-control costs. Only in their own channels and platforms for sale, without having to pay a large amount of advertising and promotion costs, in order to ensure a certain profit margin and price advantage.

"In addition, brand marketing and user stickiness will also be stimulated by the launch of new brands, and some international wine brands tend to have long, exotic history and unique brand values ​​that attract and engage with a host of consumer groups. It is completely different from the channel B2C mode of operation, that is, the customer base will not jump because of repeated parity in several channels B2C. Therefore, sales of exclusive brands at the same time e-commerce platform brand influence is gradually established. Analysts said.

As for the upstream wineries, wine suppliers have smooth procurement and import and export channels, as well as packaging, operation and promotion channels, all of which provide protection for their product shipments. At the same time, eliminating the need to enter the Chinese market brand building and promotion costs.

Wine America, the same wine business, is also aware of this, earlier gaining the right to operate imported wine brand James Jazz in the Chinese market, almost equivalent to its own brand. It can be seen that the cooperation between the domestic electricity suppliers and the upstream winery will become the inevitable trend under the fierce competition in the market.