Music video Stir Super TV market: Who will be behind the big winners

Tencent Science and technology Louboutin Pool May 8 reported May 7 Four o'clock in the afternoon, Beijing five Pine Stadium is holding a standard "Apple" style product launch, in front of the huge screen, dressed in black T-shirt video of the CEO Jia Yue Pavilion announced, le View 60-inch Super TV price is only 6999 yuan, This has left the media waiting for hours to shine, sweeping the lengthy and uninteresting features of the previous presentation. An industry personage at the scene to Tencent Technology said, the price is very competitive, the video super TV can only recover the cost of hardware, as the Internet companies that have just dabbled in the industry, the start of the music vision is more eye-catching than last year into the field of intelligent television, even if the bundled charge of 490 yuan per year of content costs, Still has a very strong price advantage. But despite the price, the video Super TV has failed to really subvert the smart-TV industry in other ways, whether it is based on Android's deeply modified UI or its no longer novel features such as voice and body interaction. For traditional television companies, the impact of the music is still huge-although the lack of access to market-level newcomers can not really beat the old strength, but the pricing system has been completely absent. Qualcomm and Foxconn have become the biggest winners outside of the video and traditional TV makers, and it is clear that traditional TV makers will quickly step up their co-operation with Foxconn and Qualcomm, and what genes or thinking are not important for Foxconn and Qualcomm, and that it is important to market share. How far can smart TV newcomers go? A year ago, Lenovo launched a high-profile smart TV, but compared with its most mobile smartphone business, Lenovo's smart TV performance can only be described in a bleak, there have been media said Lenovo Smart TV only sold more than 1200 units a year, although Lenovo authorities immediately denied the rumor, but always refused to disclose specific sales information. Some insiders pointed out that Lenovo's weakness mainly stems from the lack of core channels, traditional home appliances manufacturers not only settled in the traditional home appliances stores, in the three or four-line city also has a TV franchise stores, the channel construction is relatively perfect. More importantly, in the promotion of advertising, the traditional appliance manufacturers of investment and in-depth than Lenovo accounted for. Today, more than Lenovo's internet thinking of the music to challenge the smart TV market again, in the shock of price, le See also announced will only be on its own web site sales, will not choose third-party power suppliers and channels to cooperate. This means that Le Vision will not try to break through the traditional TV manufacturers channel blockade. This is more radical than millet sales thinking difficult to understand, despite the price factor, the video super TV has failed to really subvert the smart-TV industry in other ways, whether based on an Android-modified UI or a new feature such as voice and body interaction, which is less innovative, meaning that once the price advantage is no longer The prospect of music is difficult to expect. A domestic television manufacturer of the research staff yesterday to Tencent technology, the current price of video Super TV can only recover hardware costs, once the traditional TV manufacturers choose to follow up, the entire product line pricing system will be adjusted, some size of the TV sales will be greatly affected, so the phaseCompared with Lenovo, the greater the lethality of the music, the direct blow is the traditional TV manufacturers in the pricing issue of the right to speak. But he stressed that traditional TV makers were not afraid of a price war when forced to do so. He also said that the low price is based on the lack of after-sales service on the basis of, despite the claim that the after-sales service work for Foxconn for the responsibility, but Foxconn has previously promoted the "Rui-man" brand, but also rely on Haier to carry out after-sales service, does not have a nationwide service capacity. He predicts that if the supply of video Super TV is limited, so many domestic TV manufacturers will pretend to ignore, batches of Low-cost cleaning inventory products, and then wantonly launched a slightly higher price of the same grade products; if the music as millet generally quickly accumulate market, so many domestic TV manufacturers even willing to take a loss of the way to strangle. The winners behind the music despite the Jia Yue Pavilion has been emphasizing that the video Super TV is a product of the internet age, but this is clearly unexplained music in terms of price advantages from where? There is no doubt that the industrial-minded Foxconn, sharp and Qualcomm are the biggest behind-the-scenes heroes of the show. Foundry giant Foxconn in China's television industry is not strong, and the digital industry, many of the domestic TV giants for their own production, the rare generation of work. In 2012, Foxconn, the parent company, spent 66 billion yen on Sharp's tenth-generation LCD panel line, gaining half of the 10 generation line. That means digesting 2 million of large LCD panels a year, even though it has been associated with television companies such as Sharp, Sony and Haier, but huge capacity is still not fully digested. To break the deadlock, in 2013, Foxconn launched its own brand "Rui-man" LCD TV in the Chinese market. Coincidentally, "Low price" and "imported 10 generation line panel" is also the "Rui Man" 60-inch LCD TV's biggest bright spot. But because of the lack of physical stores and sales channels, this product has not really impact, the demand for digestive products has not eased. Like Foxconn, Qualcomm lacks enough clout in the smart-TV market, and traditional TV makers are not keen to highlight the importance of processors, and the pace of new products is slowly rigid. Prior to the music, Qualcomm and Lenovo have entered the Chinese intelligent television market, the 2012 CES show, Qualcomm even set up a special Lenovo Smart TV promotion environment, but unfortunately, Lenovo Smart TV has not been able to gain a high market share, In the new product also selected Marvell as a partner. The desire of the Giants for the TV market is the main reason for the rapid creation of subversive prices, and the breakthrough of internet companies ' marketing in mobile phones is the biggest driver of the Giants ' willingness to cooperate. This is also the "spoiler" can be admitted to the identity, but in the sales can not be guaranteed on the basis of creating price miracle reasons. The research staff of Chinese-made TV makers told Tencent technology that the successful marketing was just the beginning of March, but it was a Hanlaobaoshou victory for Foxconn and Qualcomm. There is no doubt that traditional TV makers will quickly strengthenFoxconn and Qualcomm have been working together to reduce the impact of the music vision on it. For Foxconn and Qualcomm, it doesn't matter what the partner's genes or thinking patterns are, but only market share.