Music to see millet copyright disputes behind: The licensing side is the source of the problem

Music and millet copyright dispute is evolving into a war of mouth. A few days ago, the music of the foreign claim has been to grasp the evidence of millet to the music of more than 500 other film and TV show infringement evidences, and millet has more than 60 infringing film and television drama did not have a shelf, this week will continue to the millet copyright lawsuit. What is the reason why the millet is happy to hold? A video web site, a reluctant to be named, said the head of Internet TV business to Tencent Technology, music and millet conflict is actually only superficial phenomenon, behind the real reason is that the music and licensing partners in the future of television icntv contradictions are escalating. In short, the licensee may use its own broadcast control platform status to the third party content empty Gloves White Wolf; Le Vision is the Troming, not only to maintain their own content copyright rights, but also to maintain and license the cooperation between the parties, and for millet, the content of their own does not make it must rely entirely on third-party cooperation, Lack of right of speech in the whole dispute. The contents of the license plate the people familiar with the matter said to Tencent technology, compared to the number of Chinese, and other licensing, CCTV's Icntv in the film and television drama copyright investment and accumulation is far from enough, icntv content resources, concentrated in the news, politics, documentaries, sports and other fields, and in the Internet television, Users continue to watch TV dramas mainly, which makes ICNTV's competitiveness greatly weakened. However, as a broadcast control platform, Icntv indirectly owned by the partners all access to the content, while Icntv also deployed in the country (or with the operator) of the CDN node and server, theoretically, ICNTV has to include music, millet and other partners to distribute its broadcast control platform all the content of the capacity. Le See before and ICNTV signed a cooperation agreement has been agreed, in the future of television platform on the content of the music can only be provided to music as relevant users play. So, why Icntv to the other side of the broadcast control platform all content to other partners open? This is related to the form of cooperation between ICNTV and different parties. A licensing party informed Tencent Technology, licensing and television, boxes and other hardware companies have two types of cooperation, one is the annual service fee capping (hundreds of thousands of, millions of million), the other is according to the volume of each shipment to be divided. The person speculated that ICNTV and Millet signed may be in accordance with the shipments of statistical revenue cooperation, therefore, ICNTV objectively hope that millet TV and box content more competitive, Word-of-mouth better, also sell more; another possibility is that icntv in the signing of the contract with Millet, Promises to provide playback content on its platform. It is noteworthy that the previous Hunan satellite TV, cool potatoes, thunder also sued Millet box piracy infringement, millet all content from ICNTV as a response. However, with the advantages of copyright advantage to enter the living room market, the joy of the apparent accumulation of more dissatisfaction. According to Tencent Science and technology, first of all, the need to strengthen their own box TV in the exclusive content of the competitiveness of the TV and box on the content more from the music video network, probably only add through the future television platform access; second, content advertising needsTo rely on their own CDN and player to load, once the third party bypassing the video CDN to play, the future of the advertising revenue and other rights will not be guaranteed. February 2014, the company to violate the information network to disseminate the right to prosecute Icntv, and millet as a joint and several liability party. Beijing Haidian District People's court in recent days to the prosecution of the case of millet theft, the decision, the Millet company lost, compensation music video loss 150,000 yuan. However, it is not clear that the court's specific verdict on Icntv. In this regard, as of press, music, the official has not yet to respond to Tencent technology. The dilemma of music and vision in fact, Icntv prosecution, but also to their business development prospects are facing great risks. Millet has said that, because the music video box and TV products in the broadcast control and video content has not strictly comply with the management requirements of radio and television, ICNTV Future television has terminated the licensing cooperation with the company, but the content of cooperation in accordance with the original contract to continue to implement. The news is a major blow to the video's hyper-TV business, which has since been quickly linked to the exchange, saying it has denied that it has never terminated its future television partnership with CCTV CNTV, which is the broadcaster of the Internet television Broadcasting Authority. The future television still normally provides broadcast management and service for hundreds of thousands of internet TV terminals produced by Le Vision. At the same time, le See also with the Chinese media in Zhejiang and China International radio broadcasting, such as the national Guangdong side of the Internet television broadcast control license to cooperate. The reason for the tension is very simple, has sold and produced by the Super TV, still rely on and licensing side ICNTV cooperation, once the ICNTV termination and cooperation, for the current video Super TV users will bring a major blow, completely into the only cable to see the ordinary TV. An insider to Tencent Science and Technology revealed that the music as regards the original did not consider prosecution Icntv, but several times to the millet to make representations, but Millet apparently put their own things, and eventually led to the controversy of the copyright today. It is noteworthy that the millet and music business line is constantly coincident, le Vision has been set up mobile intelligence company will enter the mobile phone market, and two of companies in the television, boxes, mobile phones and other hardware play is very similar, the future of both the positive confrontation will become increasingly fierce.