Nadra-style stealthily betting on Windows Phone future

In the context of Android's dominance of smartphones, other mobile operating systems have become scraps waste, not only with the BlackBerry system but also with Windows Phone, the technology giant Microsoft, with the exception of iOS Apple's ability to be undisturbed. Samsung's desire to get rid of Android in recent years has been exacerbated by its Tizen system, which is simply a knockoff version of Android, but unfortunately none of this can escape the clutches of Android.

Android has a global market share of more than 80%, so dire market share, said its monopoly is not excessive, Android is like Microsoft in the PC era of Windows, Google and Microsoft each rule an era.

It is in this context that the BlackBerry is starting to Furuan to Android, and the BlackBerry system will be compatible with Android apps to run on the BlackBerry system. Frankly, the decline of BlackBerry in recent years is obvious to all, such a solution is really the frustration of BlackBerry, on other platforms compatible with Android applications, often can not bring the best user experience, but this is what users are eager to see.

Nadra-style stealthily betting on Windows Phone future

Recently, according to Neowin latest report, Microsoft also appears to be imitating the BlackBerry, for WP users to bring the Android application experience. In fact, a year ago, Nadra was thinking about the possibility of compatible running Android apps when he thought about the future of Windows Phone, and once Windows Phone phones could be compatible with Android apps, it would be able to solve Windows The biggest flaw in the phone's current lack of application is that Windows Phone will also face problems with the BlackBerry, which runs on Windows Phone to achieve the same user experience as the Android system? This is the most questionable, It's also the BlackBerry's unresolved headache.

Another big drawback is that once Microsoft Furuan Android, it will also face Google's legal action. To know that Google does not actually make much profit on Android, on the contrary, because of Microsoft's patent years of accumulation, Microsoft in the Windows Phone has not made money, on the android instead of a bucket of gold, Microsoft's Android OEM in the licensing royalties received, But Google is very jealous. Once Microsoft adopts such a strategy, the envious Google will never give up the opportunity to retaliate against Microsoft.

Microsoft's embrace of Android, the biggest drawback is that it will make their own Windows Phone platform is completely chicken, no developers are willing to specifically develop the application of Windows Phone, which is equivalent to Microsoft's previous Windows Phone developers move to the Android system. A standalone operating system that uses Android entirely, should it also be called Windows Phone?

Let's talk a little more about the far-reaching implications of the Microsoft's counterattack against Android, which will most likely make Windows Phone, the main operating system for Android, Step-in youthful, albeit in another form. Profit-seeking developers will also not rule out Android apps while porting them to Windows Phone handsets, after all, the time spent on porting apps is far less than the redevelopment of another system platform.

But after last year's Nadra Microsoft CEO, Microsoft has undergone a great change, radical Nadra in order to let people users of the popular use of Microsoft services. Deep thinking Changshu, Nadra is likely to take this risk, this risk is enough to make Ned take risks.

In Nadra's view, the current mobile market cannot be judged by market share data alone. The size of the device is changing, and people's mobile phones are in rapid succession. Given the mobility of the mobile market in this area, if anything, Microsoft thinks the center should be human, not equipment. All equipment is for people to serve, or to help them improve productivity.

Nadra Times Microsoft wants to put Microsoft products into various platforms, even its own system is not limited itself, this time Windows 10 version of the Millet mobile phone 4 follow this logic. Microsoft is now trying to become the "Google" type of company, the highest level of selling equipment is to sell more cloud services, so that people can not leave your products, on any platform, any equipment, anywhere can use your products. Microsoft is in a pervasive attitude to invade the user's mobile phone, this is the new Microsoft.

Microsoft recently specifically for the Millet mobile phone 4 to provide WINDOWS10 rom download, even this industry is commonly known as Microsoft holding millet thigh behavior, all the surface of the German pull-type Microsoft changes.

Google's concerns

Because of the beginner that Android built, it's the system that anyone uses, and its competitors. Open source is the biggest advantage of Android, but its overly open nature is also a headache for Google. Rival Amazon, based on the Android-developed system, castrated Google's own apps, making it hard for Google to say. Third-party ROM company Cyanogen is intended to unite many mobile phone manufacturers, using it based on Android depth customization CyanogenMod, Google's applications are all castrated. In this context, Android5.0 actually has a slightly closed tendency, but also against the original Android set up beginner.

Windows Phone is compatible with Android apps, ostensibly Microsoft's Furuan to Google, suggesting that the Windows Phone system is vulnerable in the mobile internet era, even if it is true. But from the inside, it's the beginning of Windows Phone's resurrection, with Microsoft creating an Android App store similar to Amazon's deep customization on Windows Phone to provide the perfect Android app, plus its own windows Phone system in the fluency, application switching advantage, the user's return is almost inevitable. As long as users are willing to pay attention to using Windows Phone phone, then snobbish mobile phone manufacturers must also work with Microsoft, this is a two-piece thing.

Google can only legally block Microsoft from doing this, but it cannot prevent Microsoft from doing it on a technical level. Compared to Cyanogen and Amazon's deeply customized Android system, Microsoft is willing to completely put down its face, to provide users with the Android application experience, the threat to Google is much more serious, after all, Microsoft and Google in the business sector, the competition is almost a dead enemy. Google recently tried to challenge Microsoft's dominance of office in the Android for work.

Windows Phone's continuation of the strategy before, it is obviously impossible to turn a fish, Microsoft if you want to make Windows phone to do something, you have to do something different, from another new angle to enter android,windows Phone compatible Android applications in the author's view, is a new perspective.