National Image film in the United States this month, many countries have taken similar ads

More than 50 Chinese celebrities "joined" the Chinese National Image advertising film.　　Guangzhou Daily supply map to the global shape full of positive vitality of the modern Chinese image of the launch of a possible super "made in China" advertising-the morning paper reporter Pengxiaoling by the State Council News office launched the production of national image propaganda, is expected to take the lead in the United States this month to broadcast part of the content.　　The responsible person in charge of the morning news reporter said, as the shaping of the national Image series of the important part of the project, the State Council Information Office and other departments of the national image of the investment is unprecedented, to show the world a full of positive vitality of the modern Chinese image.　　Yesterday, a number of academics in an interview with the Morning News reporter also said that with the rise of China's economy, China needs to send its voice to the world, to show the international community real China.　　Publicity film shows the reform of the State Council news office since November 2009 began to solicit the national image of the production program. According to the introduction, before filming the national image propaganda film, according to a survey conducted by the film crews in many countries abroad, the impression of a large number of foreign audiences on China remains in the ancient civilizations such as "Kung Fu" and "Confucius", but it is not much understood that China has undergone great changes since the reform and opening-up in the past 30 years.　　Therefore, the national image of the overall positioning of the film is to show the world full of vitality and vitality of modern Chinese construction achievements, "promote the positive spirit of contemporary China." The promotional film is divided into two parts. Part of the "People" ads, "Chinese" concept to create a Chinese image.　　There are 30 seconds and 60 seconds in two different versions, aired in prime time in the international mainstream media. The other part is a 15-minute short film "angle", used for foreign affairs activities, such as the Chinese embassy and consulate festivals, diplomatic cocktail party, tea and other occasions broadcast, trying to from more angles, a broader perspective to showcase contemporary China. The national image propaganda film plays the language mainly in English.　　In addition to the traditional media, the global region of the Internet and other emerging media are expected to broadcast the national image of the propaganda film. Many countries have taken a similar advertising national image of the film is already in the world, filming the country also attaches great importance.　　Former US President Bush and former Japanese prime Minister Koizumi even took the mirror in their own national image films. However, the relevant person in charge also admits that our country in the national image propaganda has just started, plus a long history, vast territory, a large population, to be in a short period of time to show the country's image is also quite difficult. "Foreign audiences are also ' tread '. Our survey found that the Japanese, the French, and the Americans had different places of interest in China. "But he believes that the country's new office to the global broadcast of the national image will be effective," the 2008 Declaration of Independence in Kosovo, the outside world feel their country is devastated. So the Kosovo government took an advertisement, everyone looked, young, beautiful and full of vitality, so many people have to travel. Yesterday, the Morning News reporter also learned from people familiar with the situation, the national imageAdvertising films in foreign countries, there may be more than "made in China" advertising. [People] more than 50 Chinese celebrities appeared in charge of the introduction, "people" of the advertising creative inspiration from the United States "Time Magazine" cover form, mainly by the scientific and technological, financial, intellectual, sports and other fields such as the composition of 50 celebrities, these celebrities are also defined as "China's outstanding children." Li Ka-shing, Yuan Longping, Huang Yongyu, Lang, Deng Yaping, Yao Ming, Tan Dun, Yang Liwei and so on will appear in the advertisement. In addition, the beginning and the end of the "people" is the face of many ordinary Chinese people, "This reflects the celebrity from ordinary people, and finally returned to the ordinary people of traditional Chinese philosophy of life." "It is reported that the" People "director has directed the 2008 Beijing Olympic Games opening ceremony of the" Metsian article. "　　In the shooting technique, the advertising short film adopts the expression of impact and shock force, the characters appear in group groups, and the concept of "Chinese" shows the vibrant national image of contemporary China. In addition to the photographic group went to Hunan to film Yuan Longping, to Hong Kong to shoot Li Ka-shing, "people" in all the mirrors of celebrities are completed in Beijing, but they did not get a penny paid. "The impression is very deep is Ma Yun, specially from England fly back to Beijing to shoot, the day after the film flew to the United States to meet." The person in charge said that the reason why these celebrities actively participate in "people" filming is because many people have expressed the view that "the fate of the country and the individual is closely tied to the hope of struggle." "[Angle Article] 800 screen display China 15-minute feature film" People-oriented, scientific development "concept as the core, involving political, economic, social, cultural, scientific research, education, environment, ethnic and other fields.　　To that end, "angle" of the feature film is divided into 11 different chapters, more than 10 shooting teams throughout the country, through more than 800 screen, and then the form of narration, with a picture of the visual effects, from different angles to illustrate the development of China's sustainable, pluralistic, common prosperity and so on. For example, on National Day, a small girl with a flag waving a close-up of the crowd in Beijing's Tiananmen Square shows the patriotic feeling of the ordinary Chinese; a farmer in a cave in north Shaanxi and Beijing Zhongguancun business District a white-collar online chat reflects the development of China's Internet; and the beautiful scenery at the foot of Tianshan mountain in Xinjiang,　　The herdsmen in the vast grassland of Inner Mongolia show the life picture of the harmonious coexistence of many nationalities. In addition, the Beijing Olympics, the Shanghai World Expo, the naval Gulf of Aden escort, the Copenhagen climate talks and other China's active participation in the global affairs of the situation will also appear in the "Perspective." It is reported that, no matter is the picture or the music, "the angle article" all fills the Chinese element. "I knew it was taken by the Chinese."　　said the person in charge.　　[Expert opinion] The "Grass-roots" perspective is more easily accepted by the western Chinese Academy of Modern International Relations, Deputy Dean Li Shaoxian that the real, positive propaganda of the national image is necessary. He said that while China's positive influence in the worldMore and more force, but the propaganda of Chinese national image has been lagging behind. "Some Western reports enlarge and magnify some of China's negative things, and the world does not understand the real situation, which requires the positive voice of China, the need to put the national power to promote China's image, to let the world understand a real China."　　Guoming, deputy Dean of Renmin University of China, said in an interview with the Morning News reporter, the Chinese in the process of moving towards the world, due to cultural differences, the image of unfamiliar and misreading, resulting in a number of misunderstandings, which requires a better communication to the world. However, he believes that some stereotypes of the western countries in our country exist objectively, can not use a short time to change, the national image propaganda to let Western audiences accept, it should be easy to accept the way, in the conduct of national image publicity, can be used more civil, relatively soft, "grassroots" Way to talk and communicate with the Western public.