Nearly 40% users have become mobile video regulars

"Sohu It News" according to foreign media reports, new research shows that more and more people not only on tablets and smartphones watch video clips, but also watch the full television. According to Magid Advisors, a consultancy, 38% of smartphone users often watch video and about 10% watch full-length TV. Adap.tv CEO Emire Ashkenaz, a digital video advertising company, said, "The phone is a network TV set in a pocket." AOL announced last week that it would buy adap.tv 405 million dollars. Factors driving the growth of mobile video viewers include the rapid popularity of big-screen smartphones, as well as the increase in mobile connections and WiFi speeds. As a result, people use mobile phones to watch TV shows on their cellphones, or when their televisions and computers are occupied by other family members, they watch TV on their mobile phones. "Smart phones are very popular, and free and paid services provide a lot of content," said Mike Vorhaus, Magid Advisors President Maik Wohaus. While watching TV on smartphones is not a mainstream activity, more people watch TV shows on televisions and computers, and people watching TV on smartphones are growing fast. "This change has a huge impact on the media and advertising companies. The increase in digital video viewing time has increased TV viewing time. Magid Advisors says people spend about 25 minutes a day watching full-length TV on digital devices, about 5 hours on TV. Television networks and cable companies, as well as companies such as Netflix and Amazon, are in intense talks in the hope of getting higher copyright revenues. "Streaming media will continue to be a huge force for the growth of our business," said Les Moonves, CEO of CBS (Les Muenvis). Many manufacturers are considering dabbling in streaming media, and we've been talking to them about using our content to generate revenue. "Advertisers are pressing for the purchase of digital video ads. Despite the challenges facing the mobile ad market, mobile video advertising has a relatively simple solution, and advertisers have "transformed" their TV ads into mobile phones. "Consumers will watch a lot of video on their phones," said Angela Steele, Ansible CEO of Mobile advertising. Whether consumers like or dislike this experience, we think that mobile video advertising will bring huge rewards. "(Bamboo)