Nelson: China Mobile Internet is more popular than America

Beijing time August 5 Morning news, according to foreign media reports, the U.S. market research company Nielsen released a report in Wednesday, said the mobile internet in China than in the United States more popular. The following is a summary of the report: In the streets of Guangzhou, Harbin and Shanghai, mobile phones are everywhere. Although mobile phones used to be the monopoly of the rich, they are now almost in the hands. The widespread popularity of mobile phones in China is something that has only happened in recent years, but Chinese consumers have fully embraced the technology.　　In a sense, Chinese users are even more enthusiastic about using mobile phones than American and European users. For many Chinese, mobile internet is the only thing they need. When they talk about the internet, they don't think about desktops and accessories like mice, keyboards, mouse pads, printers and monitors. Many families in China not only have no (or need) landline telephones, they don't even need a wired network.　　With mobile phones, everything they need can be "mastered". The proportion of mobile internet users in China has surpassed those of American mobile users in a very short time, at 38% and 27% respectively.　　Children will use mobile internet to download mobile games, adults will get real-time stock market information, anyway, the mobile internet has become an integral part of Chinese life. To better understand the potential opportunities for this important market-retailers, equipment manufacturers, service providers, and content producers-Nielsen has just released the China Mobile phone market perspective report (Mobile Insights reports on Chinese).　　The following are the main points of the report: Who is using the phone and what are they looking for? China's mobile phone users are now 755 million, more than half the country's population. This makes China the world's largest mobile phone market. Of course, as people get richer, this number will only continue to increase. Nielsen found that Chinese mobile phone users are equal in sex, women accounted for 49%, men accounted for 51%. Specific to all ages, 25-34-year-old and 35-44-year-old users accounted for the largest, are 23%.　　Chinese mobile phone users constitute the majority of users (54%) use the mobile phone's advanced data features, including e-mail, games and music, 36% of users only use text messaging and voice function, only the voice function of the user 10%. With the integration of China Telecom market in the past year, there are three major operators currently occupying the dominant position.　　China Mobile is the market leader, with a share of up to 70%, followed by Unicom and Chinese Telecom. Specifically to mobile phone brands, Nokia dominates, followed by Samsung and Motorola. But the reality is that the market share of top multinational brands is being eroded by local brands, which are designed to be cheap and feature more attractive to Chinese consumers, such as oversized volumes, stylish shapes and extra long standby times. The trend is further strengthened by the fact that China Mobile's TD-SCDMA technology is uniquely Chinese, forcing international brands to face tough choices about whether to develop equipment based on this standard.　　While Price is the most important factor to consider when buying a mobile phone, we find the importance of mobile phone style, function and considerable brand loyalty increasing. The average monthly service fee for Chinese mobile phone users is slightly above $10 trillion (500 dollars a month is a good salary for Chinese blue-collar workers in more developed urban areas). Men spend more than women, while those who do business primarily with mobile phones spend the most.　　24-35-year-olds have the highest number of data users, and this is the largest portion of the user's spending. How to use mobile phones in China the proportion of the use of prepaid users, whether prepaid or paid, is high, with 87% and 80% respectively. The game is ranked second, then the mobile Internet. The popularity of the game is also getting higher among the paid users. Mobile TV, short messages and video calls and other video services, the proportion of users is very small, mainly because of the speed problem.　　Once the 3G is popular, these services will become popular. Teens use mobile internet more than adults, and they grow up with the Internet.　　Similarly, the proportion of urban residents using mobile Internet is higher than that of rural residents, the former has a better network coverage. Market opportunities Although about 40% Chinese mobile phone users use mobile internet, they do not use mobile video and content to upload data-intensive applications. The reason for this is that the 3G was just launched last year, and smartphone penetration, such as the iphone and Android, remains low; Mobile applications are still relatively fragmented and social networking platforms are less developed. However, with mobile penetration of more than 50%, China's fixed-line use is also declining, the popularity of computer access is lower than the United States.　　As a result, China Mobile's demand for equipment and data will continue to expand, creating many opportunities for service providers, equipment manufacturers, retailers and content providers. China's growth in the past 10 years has been very rapid and there are no signs of slowing in the short term.　　In this way, Chinese consumers will naturally start using technologies and products that enable mobile office and mobile internet access. The vast majority of Chinese mobile phone users (87%) use prepaid packages. This is less than 20% per cent in the United States, and Americans tend to use the back-pay package. Although China's 3G coverage is low and smartphone penetration is not high, they are using the mobile internet a higher proportion (38% vs. 27%). The proportion of Chinese users using SMS (86% vs. 64%) and instant messaging (23% vs. 16%) is also higher than that of U.S. users. At the same time, American users use e-mail (mainly vs. 8%) and picture information (37% vs. 22%) at a higher rate than Chinese users. Chinese (yellow) United States (blue) U.S. mobile phone users in the past 30 days the proportion of mobile services used in comparison with the wide popularity of 3G in the U.S., U.S. users use contentTransmission, video information and mobile video, such as bandwidth requirements higher than the proportion of Chinese users. American users visit more diverse categories of websites, and websites such as health, education, recruitment and automobiles are more popular in China. Chinese (yellow) United States (blue) the past 30 days of mobile phone users visited the category of the Binniersen report is based on the 19 cities in China face-to-face survey of 4,946 users over 15 years of age, interview time for March 2010. (PEI)