NET CEO Yang Hao-hu: I'm a technical CEO.

Classified information The industry has experienced nearly a decade of development, the field of competition has only two companies, the market and 58 with the city, very similar to the two dry-forced live enterprises in 2014 ushered in the O2O spring.

Two different styles of business, created two of the various styles of the CEO, "I am a technical CEO, the weekly product will I participate on time," NET CEO Yang Hao Chung said.

As one of 10 years ago, a representative of Silicon Valley returnees, Yang Hao-hu and his net has been doing the most bitter forced to live, the roadside post ads of the heart, "we this industry is very good silk, the past cock silk, now also cock silk", he jokingly, but cock silk industry in the arrival of the O2O Tuyere, new glow.

From the previous round of capital has been for some time, outside for net more speculation, but in 2014 September, net ushered in the latest round of 200 million U.S. dollars of financing, Yang Hao Chung High-profile announcement, "next year's capital market conditions, will open in the second half of 2015 IPO", Although in a high-profile announcement of the process of financing the listing, but it is in my communication, he frankly, the past for the urgent desire of the market has passed, now net management team has put the goal further.

"Listing is not the end of the market, the future of O2O is a trillion market, the field of the birth of another Ali is very likely," Yang Hao-hu said, this is his participation in the Forum at the end of many conferences to emphasize the point of view.

Yang Hao-hu Introduction, in the net, for the whole team, the full start to O2O Sprint, compared to competition for domestic services and other service areas, Yang Hao-hu said "net in the O2O investment will not go with the market, not because of domestic cleaning, the United States a fire and rushed in."

Since the beginning of 2014, Net has invested heavily in blue-collar recruitment, "the field of penetration is now only 4%, and the future growth of 10 times times, the opportunity is very large", speaking of which, Yang Hao-hu is showing a confident smile.

In net's plan, blue-collar recruitment is the focus of several strategies, for competitors, net has been the first in the field of layout, from products to services and commercialization of a good layout.

"This year's growth is at 150%, and if we follow this trend, we will soon be the biggest platform in the recruiting field," Yang Hao-hu, who is not polite to say that the previously neglected recruiting areas are now starting to sprout new opportunities.

In addition to the construction of the free platform, in the O2O field, the market also began to invest, although the fair did not like competitors in the external investment, for in the interior has been hatched a successful case, the O2O project investment is more investment and incubation line.

O2O Project Value Added value

With the 2014 O2O entrepreneurial tide hit, for classified information sites, that is, the opportunity is also a crisis, there is no doubt that the past accumulation of offline resources and large online traffic is not available to most startups, "if we cut into the vertical industry, must be dozens of cities together," said Yang Hao-hu, And for the current O2O field of entrepreneurship, he thought, "Now the birth of a large number of O2O in the field of life services, such as home economics, moving, renting, driving, is a category of after-sales service to take out, but previously in the market to collect advertising fees, now, entrepreneurs to the industry into an internet, through the mobile Internet integration ”。

At the end of 2014, Net announced that 100 million U.S. dollars into the second-hand car trade, the market did not like competitors into the domestic cleaning and other fields, the outside is quite controversial, a company without automobile genes how to do used cars?

"We choose the field of investment, first of all look at the data level, used car is net the largest flow of one of the columns," Yang Hao-hu explained, "In addition, net to do second-hand car trading, to cut off the middle of traditional transactions, the market directly recruit the best evaluation Division to test vehicles."

Into the second-hand car no matter how the results, Yang Hao Chung is the automobile service to bring the entire industry chain opportunities, "the high value-added vehicle service, which is not available for domestic services", in the past net has a large number of second-hand car trading information, but information services is only advertising mode, information audit screening very waste time, Also provides a rigorous consideration of the platform.

"The second-hand car field is now very hot, since the market traffic so high, we make the first ring." "Yang Hao-hu said, of course, in addition to the second-hand car trade, the market in the automotive industry, another project in the marketplace easy to wash car has accumulated a good reputation, which is from the car after the entire service markets to consider the results.

According to official data, Beijing's car ownership amounted to 500多万辆, door-to-door car wash service opportunities are very large, "my car used to wash the basic days, no time to become a car does not wash the best excuse," Yang Hao-hu laughs.

"Door-to-door service will enlarge the demand, as long as the appointment of fixed time and place, finger operation app, our staff will come to the door-to-door service," Yang said.

Whether the market or 58 are in the amplification of their own resources based on vertical project incubation, information services advertising model has been encountered in China bottlenecks?

The dilemma of the development of traditional information service

The goal of information services in the past is to eliminate urban psoriasis, but the goal of vertical services is to make the demand for information services fall and the service experience traceable.

Since 2014, the market has a lot of voices, that the traditional information model value is not big, and Tencent shares 58, many people are watching the future will choose to join.

"We've all been in touch with a few giants, but we think we've got a bigger chance of doing it," Yang Hao, who revealed that he had been involved in an investment agency's activities in the United States not so long ago, sharing the differences in the development of Craigslist in China, and the changes brought about by differences. Craigslist abroad is relatively backward, to now on a website, also did not do the client, nothing, resulting in the United States O2O entrepreneurship, basically early flow to obtain all from Craigslist. ”

Domestic is not the same, the diversity of platforms, the spread of traffic, so that more entrepreneurs can smell the opportunity, for the market and 581 are faced with such a challenge, 58 heavily invested 58 home, the purpose is the same, not only to resist the risk of O2O tide, but also to establish their own in the local service area of competition barriers.

For the competition between the two, not only the business level is also all-round, 2014, 58 with the city founder Yiu Jingbo again provoked a new round of saliva war, the market response is also not polite, for peer competition, Yang Hao-hu also have their own understanding, "two companies highly competitive has a benefit, two companies will become very strong fighting power." ”

The completion of a new round of financing Yang Hao surge corresponding to the emboldened also more sufficient, perhaps the most laborious diary of the market has passed. For him, the main business began to achieve the scale of profitability, the new business smooth development.

Listing for him more is a good thing, "at this stage, there are still investment agencies constantly want to vote us, we choose the capital is able to go with us," Yang Hao-hu confident.

Competition is still intensifying, the expansion of the company's scale, for the next step of the plan, Yang Hao-hu already have answers, he thought more long-term development, "let employees have a sense of happiness, enterprises can go farther."