Netbook situation continues to slump in the first half

The latest data show that the first half of the netbook continued in the second half of 2009 years began the downturn, facing "internal and internal challenges."　　To break through, the major manufacturers in addition to the performance and application of painstaking effort and to maintain their own price advantages, but also should be targeted to innovate, to create a unique netbook to meet consumer demand in the first half of the Internet situation continued to slump dilemma how to break through?　　This reporter Nie Xiaofei according to reports, according to the GfK China's national projection data, the first half of the total notebook shipments 13 million, compared with the same period last year 8 million growth 62.5%. In stark contrast to the overall situation in the notebook market, there has been no major change in the monthly sales of netbooks, and the share of the overall notebook market has shown a slow downward trend.　　In the notebook market as a whole forward pace, the stagnant netbook undoubtedly dragged the entire industry's hind legs, into a development dilemma. Notebook computer shipments continue to grow with the rapid development of social information process, the computer has changed from the luxury of the past to the necessities of people's lives, whether in the field of work or life, has become a well-deserved good helper. Among them, notebook computer is its portability and increasingly perfect performance, has been favored by consumers.　　As a result, the market for laptops has certainly maintained a strong momentum of development.　　This is clearly confirmed by the country's national projections, which, in absolute terms, have increased by nearly 5 million per cent in the first half of China's notebook, compared with 8 million in the same period last year, and as high as 62.5% in relative numbers. According to the GfK China laptop 110 City Retail Monitoring Report, 2010 1-May notebook computer retail sales growth rate of 88.2%. Among them, January-April sales year-on-year growth rate has always remained above 90%. The May year-on-year growth rate fell to 65%, which has a certain relationship with the slowdown in market demand after 51.　　But the 65% growth rate is still a good score. The ipad market has been so hot that the PC market has been a big splash.　　Many analysts believe that the ipad will continue to erode the traditional PC market. According to foreign media reports, Morgan Stanley analysts reported that Apple's ipad could be one of the reasons for the decline in notebook sales in the U.S. market.　　Other analysts say the ipad may be invading the low-end notebook market. There are similar claims in the country.　　According to media reports, Lenovo Group marketing director David Roman in the Chinese PC market early warning, he believes that the Chinese PC market growth is still strong, but the growth rate slowed sharply, possibly from the previous 40%, slowed to about 20%.　　The future development of China's PC market is not yet clear, but it is undeniable that at least for the first half of China's notebook computer shipments of nearly 63% growth, indicating that the overall development of China's notebook market is not satisfactory. Netbooks fall into multipleThe plight of the continued downturn relative to the overall development of the notebook market, the development trend of the netbook is less optimistic. The latest data show that netbook products apparently did not keep pace with the overall market, but continued the downturn in the second half of 2009 years, accounting for the 9.8% decline from January 2010 to 8.7% in May.　　It has also been reported that the TFT LCD panel maker is considering raising the price of netbook panels and plans to shift its capacity to higher-yielding flat panel panels, as the netbook panel has recently tightened supplies and prices have fallen to cost prices. Once popular market netbook situation is increasingly depressed, analysis, there are mainly the following reasons: First, the netbook's own relatively weak performance. The advantages of netbooks have always been in terms of price and portability compared with traditional laptops, but the advantages of netbooks are no longer the same as the price of laptops continues to fall.　　And the weak performance, but also the netbook has long been faced with the development of bottlenecks. Second, the ipad-led tablet computer has a certain impact. Since the launch of the ipad, there are countless pumps, in the market is Gongchenglvede, e-book manufacturers for the burn, PC manufacturers are formidable. And the ipad's launch of the tablet heat, but also with the tablet computer features part of the Cross of a netbook miserable. It has been reported recently that Chinese Shanzhai companies are now fading out of the netbook market and moving aggressively into the ipad Tablet PC market.　　In the face of this tablet computer wave, some analysts even said that the netbook has fallen into a hopeless situation, and eventually replaced the tablet computer, in the market disappeared. Third, the support network is not perfect enough. As the name suggests, the main function of the netbook is of course the Internet. The so-called "工欲善其事, prerequisite", the development of netbooks, it is necessary to rely on the development of the network.　　At present, the development of the relevant network is still defective, 3G network has yet to be improved, so in terms of tariffs, speed and so on can not effectively promote the sale of netbook products and applications.　　How does a netbook break through the bottleneck market?　　Then, the internal and internal problems of the netbook how to break through all kinds of difficulties, in the strong military attack on the PC market to win chance, so as to defend themselves to fight the territory? To successfully break through the netbook, it is bound to dissolve the problems mentioned above to achieve self redemption. Specifically: On the one hand, netbooks in performance and application needs to be constantly improved. To this point, many manufacturers have begun to move. It is reported that the CPU giant intel on August 23 released the first design for the netbook dual-core Atom processor. Many it giants like Lenovo, Asus and Acer echoed.　　On the application side, ASUS and Intel have dedicated store applications for netbooks in order to increase value-added products, increase market selling points and add chips to the market. On the other hand, the impact of the ipad, the industry has a different view. Some analysts say netbooks haveHit last year, but soon began to go downhill, and it was before the ipad went public. As for the reason for the decline in netbook sales, analysts believe that the main consumers are aware of the shortcomings of netbooks, and thus return to the traditional notebook.　　Yang Jinwen, deputy manager of the Asus E Family product division, also said that tablets ate the market share of e-books and had little impact on netbooks. Of course, the netbook itself has many problems, regardless of whether the tablet is encroaching on the market share of netbooks. In addition to the performance and application of painstaking effort and maintain their own price advantages, the major manufacturers should also be targeted to innovate, to create a unique netbook. That being the case, netbooks can hold on to their own side of the world in overcrowded markets and seek greater space for development on this basis. Obviously, domestic and foreign manufacturers have also seen this. According to foreign media reports, handheld group manufacturers from Sweden recently launched a super rugged tablet computer Algiz 7. In addition, Acer recently launched a Aspire One 721 netbook, its use of the CULV Ultra thin platform against Intel, in 3D performance, especially highlights the strength of AMD integration, lightweight and performance is also quite expected.