Network Media Association called "Internet PR" manipulation of public opinion

Abstract:-The morning News of Mengniu employees suspected of employing network public relations to discredit Yili, vulgar Yue suddenly leap red for the recent frequency of various types of network push hands PR events, the Beijing Network Media Association held a press conference yesterday, pointed out that the current Network public relations field

-Morning News

Mengniu employees suspected of employing network PR slander Yili, vulgar unbearable "Xiao Yue Yue" Suddenly leap red ... In response to the recent frequency of various types of network push hands PR events, the Beijing Network Media Association held a news Information Council yesterday, pointed out that the current network of public relations disorder, network push hands even have a fixed workplace and a certain number of employees to operate the company to manipulate public opinion, worthy of the whole society vigilance.

The so-called "network public relations" is the use of the Internet's High-tech media platforms such as forums, blogs, videos, search and so on, the service concept, product information to inform the public to create a corporate image, access to public feedback, and the harvest of potential customers and partners PR activities. But it has now developed to individual organizations and individuals on the Internet to publish a large number of false information, malicious speculation of commercial topics, the conduct of unfair commercial competition, and some illegal means such as private transactions to delete the legal text, or even to take false facts, malicious derogatory means for extortion, to seek improper benefits; will be the current news hot spot and the netizen mood unifies, carries on "The hype" and "the occasion", some in order to "attract eyeball", "the stroke out the position", intentionally uses the antisocial, the mainstream and so on the way launches one to "the ugly" is proud personage.

Beijing Municipal Public Security Bureau Network Safety Office, the head of network management in summing up the investigation of cases, said some network PR already quite scale, they have fixed work place and a certain number of employees, the division of labor details of the company operation, incitement is very amazing, coupled with the "network of the Navy" a large number of role, Some unconscious netizens follow blindly. "Basically the major well-known forum 50% of the popular posts are consciously guided promotion, such as editors, moderators, such as the top add fine, not entirely by click-through." He cited, for example, a criminal suspect first posted on the Tianya, and then contact the traditional media or reprint said "Tianya site hot post how," but from the IP address and ID traced, in fact, is a company in the vest ego hype.

The person responsible for the disclosure, will gradually establish and implement the website user registration real name, to avoid the same person registered "Navy." In addition, will also be in the key sites, key forums monitoring hands, vigilant against illegal public relations.

The Council appealed to the relevant departments to strengthen the supervision of the Network public relations behavior and to crack down on the illegal network public relations behavior. At the same time, to remind the public, if individuals and units online legitimate rights and interests are violated, should be timely through the normal channels to the relevant Web site to lodge complaints, the site has been verified that the responsibility to deal with timely, there is no recourse to the so-called "network PR."