New Asia Process: alternative suppliers to service-driven products

What is the electronic process? Most of the people can't answer the question. This makes it the main new Asian process (002388).　　SZ) seems to be somewhat shrouded in mystery. In terms of market performance, it has experienced ups and downs. The new Asian process, which was listed on April 13, rose by as much as 275.3% per cent, becoming the most recent IPO since its resumption. However, because of the excessive frying, the throwing pressure is obvious.　　As at May 28, the new Asia process was charged $30.86, down 45% from its closing price of $56.3 on April 13. So what kind of field is the electronic process?　　This is the main new Asian process of future growth? Profit mode gradient "the electronic process sounds complicated, but it's not hard to understand. Mainly to help electronic manufacturing enterprises to develop a program, welding, bonding, paste and other technologies used in the manufacturing process of electronic products, while integrating related product resources. Through this series of processes, improve the production efficiency of electronic manufacturing, improve the competitiveness of electronic manufacturing enterprises.　　"said one industry analyst.　　Data show that the successful application of electronic process technology can bring about 20% increase in production efficiency of electronic information manufacturing industry and cost reduction by 10%.　　It is understood that the electronic process service providers are not the general product suppliers, the general supplier enterprises are understood as productive enterprises, only need to provide products in accordance with customer orders, in the meantime does not involve process solutions and technical support, products are mainly concentrated in one or a few limited electronic product area. In contrast, electronic process enterprises are more similar to service-oriented enterprises, it can provide customers with technology solutions and processing products, products covered by the electronic process in all areas.　　The core advantage is the optimization technology of the electronic product production process. Electronic process enterprises through the provision of technical advice, a full range of product lines, a wide range of marketing channels, electronic manufacturing enterprises can provide a package of solutions, and electronic manufacturing enterprises to reach a closer cooperative relationship.　　Because of this, its gross margin level is also higher than the average supplier sales 5%.　　That is to say, the biggest difference between a company and a product supplier is that the former is a service-driven product, the latter mainly sells products, and does not involve process and technical support. "Our company is to first design a complete set of solutions based on the customer's problems, and then sell our products in this package."　　Said one of the company's staff.　　It is understood that the new Asian process from the electronic tool shop slowly evolved into electronic system solutions provider, and the company's profit model has gradually changed.　　At present, the company's technology solutions services are not charged, the main revenue from the products, mainly by electronic tools, chemical accessories, instrumentation, electronic equipment and electrostatic purification of the five categories of composition, the income accounted for 45.3%, 27.45%, 9.32%, 7.98% and 5.41% respectively. Oriental Securities analyst Chen that the future of the company's process solutions may be separate charges, which will become the companyFuture profit growth.　　The company also said that, with the electronic process industry gradually mature, customers on the electronic process industry to further strengthen the process software part of the program-technology solutions separate charges will become the company's future goals. It is worth mentioning that the electronic process industry as a subdivision of the electronic information industry, the future growth of space is worth looking forward to.　　According to Ccid forecast, the next two years, China's electronic process industry will maintain 14%~15% about the growth rate, 2011 when the market size is expected to reach 808 billion yuan, the market space is huge. Influenced by cyclical fluctuations, despite having a place in the domestic market, the gap between companies and foreign companies remains significant.　　It is understood that the major foreign electronic process manufacturers are mainly well-known suppliers through the service and technology upgrade after the transformation, such as Japan Shan Good, Agilent, SSD and Germany, such as Ma son group. "In contrast, although the new Asian process has sprung up, but the company has not mastered the core products, more is to provide a package of integrated product procurement program and some electronic technology services." Chuchun, analyst of Haitong Securities, believes that the company is, in fact, affected by cyclical fluctuations in the economy.　　The data show that in the past 3 years, the company's income has barely increased, behind the global economic crisis on the electronics industry. In addition, the data show that the company's gross margin in the past three years has declined, with a 2007-2009-year comprehensive gross profit margin of 26.94%, 26.44% and 24.64% respectively.　　This is mainly in the second half of 2008, the impact of the international financial crisis, downstream customer cost pressure gradually increased, the company's ordinary electronic process products prices have been lowered. 2009, the company realized operating income of 365 million yuan, a year-on-year decline of 3.12%, to achieve net profit of 31.34 million yuan, an increase of 24.07%.　　Although net profit growth is good, the company's 2009-year performance relative to 2008 is largely due to the compression of costs. For 2007-2009 years, the company cost rate remained at a lower level, at 14.09%, 18.52% and 14.23% respectively.　　In order to deal with the negative impact of the 2008 international financial crisis, the company in personnel arrangements, cost control and other aspects of the adjustment, so that the 2009 company's sales costs and management costs to a large extent decline.　　In addition, the company's earnings can be found in the stock ratio of 18.9%, Chen that, if in the next operating year because of changes in the market environment or increased competition caused by the loss of inventory or inventory to become difficult, the company will produce a larger decline in inventory losses. Qilu Securities estimated that the company 2010-2012 years of EPS is 0.34 yuan, 0.43 yuan and 0.54 yuan respectively.　　Oriental Securities are more optimistic, the forecast value is 0.51 yuan, 0.80 yuan, 1.11 yuan. Have the money to learn Study electronic process electronic manufacturing process, refers to the production of electronic products, including components, groupsThe manufacturing process of the whole machine. Any electronic products through technology research and development, material procurement, manufacturing three major links, how to assemble components, parts, components into a complete structure, solid, beautiful appearance of the product, is the work of electronic process, including two major production environment (purification, anti-static) and the Top ten technology (welding, fastening, lubrication, bonding, Paste, test, measurement, optics, SMT, environment simulation. For the production of an electronic product, carry out a full range of production resource deployment reference, including the production of the necessary software (staffing, process and process development, the relevant standards, etc.) and hardware (plant configuration, mechanical equipment, instrumentation, means of production) and other aspects of scientific planning. In short, relying on strong technical support, excellent management team, professional logistics system, complete product structure to the electronic manufacturing enterprises to provide complete production supporting supply chain, is the "electronic process program."