New Land King: 15000 yuan a square meter

Pearl River New Town last piece of residential land to shoot 15323 yuan/square meters of floor prices.　　Cover ——— put two pieces of central land ——— large-scale push, the government's "Land Management" trilogy first results. After a large six-year moratorium on auctions, the May Guangzhou Haizhu District Town Center plot with a high price of 65% of 318 million yuan to shoot out. Yesterday, the last residential land in Zhujiang New Town became king.　　In the following July, the government's large-scale push to the time, Baiyun District, Fanyu District, Huadou District also launched 4 commercial residential land.　　Other cities are probably the same, in order to sell a good price, increase the land finance, and the second half of the increase in supply, is expected to stabilize the developers use of land demand, to prevent rising prices. But Zhongyuan real estate worries that land finance is a double-edged sword.　　It believes that this round is "flour" sales, the city like a pancake to epitaxial exhibition, there are still a large number of land hoarding, a large number of years to be built projects, this is in fact a bubble in the land market.　　Zhujiang New Town The last king of 15000 yuan/square meters in fact, not expensive and not imagine the fiery, 17 of the developers bidding for a company has not come to the scene to announce the exit. June 10, the Tianhe District Zhujiang New Town two blocks publicly listed to transfer the use of state-owned construction land. The two sites are the M 1-5 of commercial finance and cultural entertainment sites and the D 8-c3 for residential use.　　M 1-5 only the GF securities to participate in the bidding, do not bid on the bottom of the bargain. D 8-C3, as the last residential land in Zhujiang New Town, has attracted much attention.　　It is located at the junction of Hoi Yip Road and the Golden Spike Road, the land area is 6349 square meters, the total construction area can reach 22514 square meters, the upset price is 135.73 million yuan, the equivalent floor land value is 6029 yuan/square meter. After 50 rounds of auction, Guangzhou City Construction Co., Ltd. to 345 million to win the plot, floor prices reached 15323 yuan/square meters.　　Prior to the Pearl River New Town floor premium of 11912 yuan/square meters, the plot has been refreshed the highest floor premium records. Is 345 million expensive? Market participants had expected the plot to be close to 400 million, and the developers did not appear to have imagined enthusiasm.　　The only person involved in the auction, Poly property, said the price was a little high and they finally had to give up. But more market Personage said to the reporter, actually this price is not high, the Zhujiang new town last piece of residential land, the area is so small, the position is so good, the unit price looks relatively high, but Guangzhou urban construction in Zhujiang New Town There are other projects not developed, can form scale effect, pull low cost. Compared to the first two years of the King, 2007 Fuliyun Cheung Road Block floor price of more than 18000 yuan/square meters, 2008 Evergrande village plots more than 13000 yuan/square meters, the last piece of Zhujiang New Town 15000 yuan/square meters of the price is expensive?　　Other developers because there is no Guangzhou urban construction pull Low-cost advantage, naturally dare not compete with it.Zhongyuan Real Estate believes that the land market is gradually out of the shadow of a long period of indifference, on the one hand, the housing market exuberant deal, so that the developers of the project inventory of steady digestion, accelerated the withdrawal of funds. The improvement of the financial situation, so that the developer's mentality has changed from "survival" to "seek development", more and more developers began to busy looking for new projects, the land market to reproduce the situation; On the other hand, land prices are still low, despite the recent transaction frequency is higher premium rate,　　However, the actual transfer price of the whole land market is still at a low level and there is still a big gap between the 2007-year historical highs. Moreover, in order to maintain the development speed of local economy, all levels of government have increased land supply, lowered land price, introduced various stimulus policies and plans, and created new urban development opportunities, which greatly enhanced the attractiveness of the land market.　　The land market is expected to remain active for some time to come. The government's ordered trilogy of land supply rhythm and bubble 16 developers, actually raised the card only 50 rounds, most of the developers actually did not raise a card.　　The recovery of the land market remains to be seen. But the pace of government push is well worth the while. In the real estate downturn last year, Guangzhou did not push, until the real estate small Yangchun established in May, Guangzhou only tentatively launched a Haizhu central plot.　　In June, the flames of land auctions burned more and more, and the last piece of the Pearl River New Town, which pressed the bottom of the house, was taken out, attracting 16 of developers to bid.　　Although the majority of small and medium-sized real estate enterprises, but compared to the upset price, the Pearl River New Town plot prices have been more than one times, the land market confidence gradually restored.　　Next, Guangzhou will be listed on July 16, including Baiyun District, Fanyu District, Huadou District A total of 5 sites, of which 4 are commercial residential land, with a total area of 99836 square meters, building area of 271,220 square meters. After seeing the land market warmed up, the government began to push on a large scale.　　Yesterday at the auction site, the housing enterprises to think about the intermittent, the auctioneer also interrupted "advertising": The second half of the land supply, pay attention to investment risk. Amin Securities analyst said that last year the land market is very cold, the government is very worried, and this year's land market warmer, it will take advantage of the introduction of plots, from which to obtain funds.　　Land sold much more, for the price is likely to restrain, the possibility of falling house prices are also relatively large. It believes that the land market warmer generally to go through three stages, the first stage is the rebound in sales, price stability, the second phase of the Zisheng; The third stage is the volume of the price rise. It feels like the land market is now in its third phase. Although most of the city's monthly ring is on the rise, but compared with the March blowout phenomenon, or narrowed. There are three main reasons for this: Prices are rising too fast; supply is slowing; third is product restructuring.　　For the price rise, the government frequently push to ensure that the future supply, the further rise in house prices to a certain extent the inhibition. But Zhongyuan property feared that when the last round of the land bubble had not yetRetreat, a new round of enclosure again will rise. The drawbacks of land finance have already appeared in the peak of the last round of the property market, fresh memories of the 2007 stock market, the great bull market of the property markets, "flour" role, house prices, stock prices, land prices of the mutual promotion cycle ...　　Finally, "flour" expensive "bread". The developer's distress is not to take the land is still a problem recently introduced in Guangzhou are small plots, so that small developers have the opportunity to participate in a.　　But in fact, every developer in the heart of a bitter tears. Vanke Group board Secretary Tan Huajie said recently, take the ground is sometimes rely on guts, and rational judgment has nothing to do.　　Vanke may disclose some of its land in June, many of which are not well known cities. The price of land has risen, Vanke only to the eyes of some obscure cities.　　Tan Huajie said that in an obscure city, it is not that we are more bullish on these cities than the first tier cities, but because we believe that only in these cities can we get a reasonable cost of land. Vanke's judgment on land cost: First, it is based on the city's future housing prices, second, based on their own development capabilities. Vanke assumed that the future price is stable, the most moderate rise, in accordance with the development rhythm of Vanke, in a reasonable period of time to obtain reasonable development profits.　　If according to the historical highest house price, this land is not to make money, such places we will not go to take, if according to the 06 early prices to see not loss, such places we will actively to take. May 25, Shanxi securities researcher Pinghaiqing visited Vanke A, China Merchants real estate, Gold Group three listed companies.　　They choose to be "cautious" about their land holdings and will not take high prices. Kim carefully learned from the earlier in the land market more radical lessons, in the future, the choice of land will be in the investment rate of return and turnover between the best balance point, this year for the land market funds of about 5 billion yuan, if the directional additional success, will increase to 10 billion yuan or so;　　Land reserves will be appropriately increased in the cities that have entered. This reporter Jongming Siao intern