New Oriental O2O Pilot

Absrtact: Beijing time April 28, the new Oriental announced the fiscal year 2014 as at February 28, 2014, the third quarter of the financial period without audit earnings. Third-quarter companies continue to implement an established online strategy to develop and consolidate their leadership positions in the fast-growing on-line education market, strategic

Beijing Time April 28, the new Oriental announced the fiscal year 2014 as at February 28, 2014, the third quarter of the financial period without audit earnings. The third quarter company continues to implement its established online strategy of developing and consolidating its leadership position in the fast-growing on-line education market, which aims to make full use of the new Oriental brand strengths and content resources, as well as the following three pillars of business:

1, New Oriental online Koolearn

New Oriental Online now has more than 2000 online courses, including pre-recorded and on-site interactive content. Products include language training, overseas and domestic exam-oriented education and vocational education. As of February 28, 2014, the new Oriental online cumulative has about 9 million registered users.

New Oriental will continue to invest in new Oriental online product development, using the company's existing resources to create new revenue growth. November 2013, the new Oriental Online launched a series of live programs, proved to be very popular, in December-early April time, there are 167,100 registered students.

New Oriental Online has also developed a variety of learning applications for mobile terminals and tablets, including the 2-8-year-olds based game-love-learning series, which has accumulated 7.5 million downloads since its launch in September 2012.

2, O2O two-way learning platform

In order to further strengthen the management of user self-learning, the realization of standardization and digitalization of the database, new Oriental began to deploy digital content to reshape the traditional offline learning. --by providing students with online learning to build, supplement and support learning data and strengthen the management of learning processes.

At present, the company has been in Beijing gifted high school curriculum for the pilot, that is, the students after class through the network self-study and evaluation, the platform based on online learning records and give learning advice, the platform to support students, parents, teachers in multiple devices to transform, interact.

The Company believes the new learning platform will improve learning efficiency, increase user stickiness, and create new revenue growth for the company by providing value-added services.

3. Cooperation with internet giants

New Oriental plans to establish partnerships with some of the country's largest Internet companies to focus on online education. Further enhance the new Oriental brand awareness in the industry, quality content and user experience, the use of partner-class technology and distribution channels for the domestic market to transport more innovative online education products.