New Wengwen: An entrepreneurial opportunity for mobile internet

The Silicon Valley net November 14 News, 2012 easy View Fifth session Mobile Exposition today grand opening. Entrepreneur President New Wengwen at the meeting to deliver a keynote speech on "Mobile Internet Entrepreneurship Opportunities".


　　


New Wengwen pointed out that when we do not know how the mobile internet in the end, what is the success of what is called unsuccessful? I think this is still a good opportunity to start a business and invest. The activity of entrepreneurship and investment will decline once you see it clearly.


　　


New Wengwen said that the big opportunity for mobile Internet is not our small entrepreneur, the big opportunity of mobile Internet is almost the PC Internet and those giants move over and bring their stakeholders.


　　


New Wengwen finally mentioned that in the financial services industry, in some areas of life, as long as the mobile internet can create a lot of business, and not necessarily as in our early entrepreneurs, like to build a very hard structure, big business


　　


The following is a transcript of New Wengwen speech:


　　


New Wengwen: Good morning, I tell my own story and the story I see. We know that the first two days of Singles Day, the beginning of yesterday, the two days of our entrepreneur magazine on Weibo also made a bit of trouble, when I was 815, we sent 80,000 magazines, made me a micro-Boda, I went to Zhengzhou University to share with them, a lot of people asked me how much money you have lost 80,000? Entrepreneurship is not a special topic for the public, but sometimes the media's use of a mobile Internet tool will allow your brand and your voice to be transferred to society as a whole, rather than an area. So, the last time I was at a meeting in Sina, I discussed why China's micro-Boda is not the same as the American Twitter talent, in the United States Twitter their top ranked entertainment star plus political figures, in China Weibo is very strange to have a group of angel investors, in addition to the star, we Lee Kai-fu (Weibo), Shire (Weibo) became a very important person.


　　


Why is it like a magazine for startups, where our official microblog is able to reach 2 million fans on Sina Weibo, and one of the things we can do to send a magazine is a whole web topic? I feel very want to share with you, I through the general opinion of Yue, in the mobile internet era no matter what business you do, whether you are big or small, you can not escape. In fact, today because of the popularity of intelligent terminals, everyone's life consumption is not the same, I woke up half an hour in the morning micro-letter, sleep half an hour before reading Micro Bo, micro-letter. We started on Twitter the night before, and a simple example of how microblogging, or mobile internet, can change a traditional medium. We want to do group buying, there was a group buying platform, from the night before yesterday, we have done such a thing, there is no possibility of the traditional magazine subscriptions into a mobile internet automatic behavior. In the past we introduced that you want to subscribe to a magazine, find group subscriptions, find Baidu, find a bank, you set how many sets to your customers, this is a long line of behavior, generally speaking more than 10,000 can talk about. But what have we done? We ourselves subscribe to this matter into a positive read, the fixed reading line, in the university is a micro-payment, a set of magazines to discount about 100 yuan, a year you send 100 sets is more than 1000 dollars, you order 1000 sets is more than 10,000 yuan.


　　


but, in the past in this subscription era will not think such a small amount, but the microblogging era will be your subscription into 100,1000,10000, many people want to give their own entrepreneurial partner an incentive, many people want to cooperate with the company a little encouragement. The Entrepreneur magazine assumes that a positive energy encourages everyone, and you can pass it on. What I'm telling you is that you used to send a lot of people online to sell, to communicate with you, but we did not communicate on Weibo, we just made a small copy that you can give your partner or friends around you to send a positive energy, today we have received about 191 good. When you say you're going to pick up the rods, it turns out to be a behavior that you don't have to sell online, we pass it on to each other, we deliver 10,000 of magazines a year, but we don't have a lot of subscriptions for the current issue, and I have 24 hours a night to complete 10,000 subscriptions, and I don't use any distribution department, Just a microblog copy, there will be so many startups that are big and small, Lakara saw, followed by the third, gave the koala's users 500 sets of magazines, and the 500 magazines didn't have much money, but he would show on the entrepreneur's official microblog that he needed the magazine.


　　


I take this small example is that you do not have to communicate with your client or partner in advance, you only need to break it into a total 0 payment of gifts, such a good bar, the night before I 3 sleep, someone told me that the 100th stick to me, The most important thing for our microblog kids and our colleagues was to quickly count the number of people who were going to pick up the stick and how we could row this number, which I believe is a pioneer in the magazine industry. Yesterday, a U.S.-listed company in Zhongguancun was invited to the Beijing University to do an entrepreneurial innovation speech to call me, he said you tell me about your matter is how, I also tell you. In fact, I just shared a small case, any industry, any one solid class, as long as the use of mobile Internet tool, so that each terminal into a transfer of energy, its instantaneous transmission can and its purchase can be fully realized. There are only two people in our distribution department, there is no negotiation to do the order, it is very simple to finish this thing. So, I'm going to start by telling my own story, starting in 08, when Entrepreneur Magazine realized that there are two things going on in China, one thing is that mobile internet will definitely come, the second thing is to point to the Chamber of Fire. We are now four years, look back, the electrical business can see clearly, the electrical business is not suspense, basically door-wide, all aspects, which industry department, to succeed at the point of the standard is how much investment and sales. Baidu is from this aspect is to see clearly, but on the mobile internet business, we think that still can't see clearly, because the chain of mobile Internet is very long. Our magazine in every direction of the time, I bet a few wrong, in the electrical business I have not bet wrong. In 09 I bet two companies, one is to do the electrical business is jingdong, then very small, we do his cover, that is Liu (micro bo) for the first time was photographed. There is also a terminal manufacturer, I said both of them can, but now it looks like the electricity quotient, but the company, I guess he did not realize that the Android and Apple has brought about so much change. In addition, a friend of mine is also in the gambling terminal, mobile Internet gambling terminal, until now I think there is no one to see the situation clearly. Like the appearance of Millet is turned out, for Huawei, Lenovo such brand manufacturers have to promote, I am saying many like a person such a terminal, there are many based on mobile to do the terminal to today's situation still can't see clearly. Every feeling that you are about to succeed, a lot of tragedies happen in your bet on the basis of this terminal.


　　


When I first started doing it, they first used the Microsoft operating system, using Microsoft's operating system to do mobile terminals should be very difficult, and then they transform in other operating systems, the entire chain in the gambling, betting on Android, or gambling Apple's system, in the gaming system, I think a lot of people in the loss. Let's see how many applications we have. Application should say now we bet on two, January 2012, we will gamble in the first issue of the year, the first issue of 2012 we bet Mobile social, the silent sugar also on the above, should now be silently applied, melt to the first round, should now be a better application. We had all the mobile friends, including micro-letters and so did a scan, we said that 2012 is likely to be a mobile social explosion of the family, now it seems should be said from the micro-letter, to silence, to the current application of this bet should be said to be more right, but I also dare not say whether it is a middle, Now the opportunity to speak of micro-trust is more clearly seen. Although Ma (Weibo) is modest, he says he just got a ticket. We had a dark horse project when we said that some companies appeared on the open platform for startups, but more companies betting on microblogging applications should not come out because Weibo itself faces challenges. Now everyone bets on micro-letter, micro-letter this platform once open there are many opportunities to appear, many people are preparing, but this is still a big variable, there are many people want to build a lot of micro-letters on the sound. So by the end of 2012, from the Entrepreneur magazine, it still feels that the mobile Internet is a full opportunity compared to the electricity quotient, but who knows what the definition of success is? The definition of success and failure in the field of electrical business is very clear, so far. However, in the mobile Internet you are still unpredictable what is success? To the present mobile Internet success has not a comparison of cattle B listed companies, there is not a successful mobile internet listed companies. To now whether it is to do the terminal, regardless of the application has not yet, but the electrical business has seen very clearly.


　　


So, I said that when we do not know the mobile internet in the end, what is the success of what is called unsuccessful? I think this is still a good opportunity to start a business and invest. Once it's clear to everyone, I think the entrepreneurial and investment activity will fall. One of the most invested companies in mobile Internet should be jinmei, and now they are still looking at a lot of projects in the mobile Internet, but in the field of electricity, almost, I know a lot of VC no longer see a lot of business. Finally, to share with you, the mobile Internet, although it has been hot for a year or two, but still can not see clearly. In this case anyone in the mobile Internet, all of us in the mobile Internet entrepreneurship, or in the mobile Internet to do related innovative business, there is a suggestion, I personally think that the big opportunity of mobile Internet is not our small and medium-sized entrepreneurs, mobile internet big opportunity is almost PC Internet and those giants moved over, Bring their stakeholders here. Under the bit system has hatched about 10-20 more powerful medium-sized companies, medium-sized companies are almost able to do 1-10 billion of revenue, valuation also to 11 billion U.S. dollars financing level, such companies already under the bit system has 10-20, Almost all of these companies have layouts for mobile internet. Therefore, I personally feel that if we have not picked up the relevance of the bit below, I think the best way to start a business in the mobile Internet, I personally think is with the real traditional business of a perfect, I think it is a very good business. I also met an American entrepreneur in Zhengzhou last two days, they have a Sears university in Zhengzhou, they make a small plug-in, let you use the Internet to share the advertisement, until now only 3 children, now has been very high.


　　


To cite a small example, we asked Ma to give us a lesson one months ago. He said one thing, I am a credit card innovator, I am in the Bank of China credit card is I got it up, but now the credit card is facing a crisis, he first replaced the credit card, he thought the future payment from the card payment to the mobile payment, he very much hope that with the Apple , with some large terminal vendors to form a new payment for the media changes. An innovative bank such as China Merchants Bank, he thinks the future is mainly based on the mobile internet payment system. Another example, he says, is that in the financial sector, financial intermediation is already very clear, money will operate outside the banking system, and he lifts everyone's credit and broad Coan. While we are interviewing them, they are actually a kind of microfinance and micro-loan of finance based on internet and mobile internet. Then I saw Mr. Chen, who was a very professional application of the map in the past, but they used to sweep the streets to get a lot of data and then move it to the Internet. There is also a car called Yi Road, is a car rental was a very hot industry, this industry must use the weight of capital, with a lot of money to do business, offline to do a lot of industry, but easy road car is not in this way, just a trading platform, and they are now app, By using the app to rent a car, you can make a big deal out of it with someone else's car.


　　


I cite these examples, that is, in the financial services industry, in some areas of life, as long as the mobile internet can create a lot of business, and not necessarily as in our early entrepreneurs, like a very hard to build a large structure, big business. I want to finally talk to you about the idea of mobile Internet, in the case of so many companies, the new may be a small application, may be to improve the life of a demand, slowly waiting for its arrival. Thank you!