News says Ctrip will buy Cool news

Abstract: The market share has been eroded so that high-profile change for the handsome ctrip attention. Beijing Daily News reporter learned yesterday, Ctrip will buy the domestic two major tourism search engine cool news and have the latest progress, has entered a substantive stage of the price. But with Ctrip's

Market share has been eroded so that high-profile change for the handsome ctrip attention. Beijing Daily News reporter learned yesterday, Ctrip will buy the domestic two major tourism search engine cool news and have the latest progress, has entered a substantive stage of the price.

But compared with Ctrip's winning, a person close to the cool news that "alongside the Giants" on the cool news has both the advantages and concerns, if the eventual acquisition of Ctrip, its impartiality may be reduced to affect the future, which also makes the cool inside the internal indecision, the two sides in the process of acquisition of the biggest variables.

It is understood that cool news, such as tourism search engines are air tickets, hotels and other products of the platform, but also the major online tourism network to attract customers an important way. It is in this part of the weak, so that Ctrip's market is constantly eroded. Baidu and Tencent are currently two portals through its search and QQ, the flow of traffic into their respective where and art dragon.

In the industry, Ctrip has been because of the search engine technology relatively blank and suffer, in Liang Jianzhang comeback back to the CEO of Ctrip, a considerable emphasis on technology he has been seeking a tourism vertical search engine to regain lost ground.

According to the data of the iris consultation, in the online agent travel market, Ctrip's market share has been reduced from over half of the huge advantage to about 30%. In China Tourism Research Institute researcher Yang Yanfeng, if the two sides of marriage, cool news can bring high flow of Ctrip. At the same time, in addition to the search business, Cool News also has a community plate, can provide users with tourism information, guide the purchase process.

Strong strong Consulting Media organization general manager Wei Changren also said that after getting Baidu investment, another big travel search engine to where the network began to lead, let cool news operating pressure. From this point of view, the two sides of the marriage can be said to be the same.

However, in a person close to the cool news, for whether to accept Ctrip, cool news inside there are some differences.

As a result of the acquisition of Ctrip, its impartiality may be affected. In the field of electric business also has the website both sells the product and pushes the price comparison software, once caused the controversy.

Therefore, the management of the opposition that the acquisition is unreasonable, but the support side said, and to where the network of short-term commercial confrontation, alongside Ctrip valuable.

From the experience of developed countries, it has become a trend for online tourism companies to invest and buy tourism search engines. Last December, Expedia, the world's largest online travel company, bought 61.6% per cent of the German hotel search engine Trivago for 632 million dollars.