Nine qualities of Internet business product managers

Last week, fortunately and http://www.aliyun.com/zixun/aggregation/7559.html "> Baidu E-commerce Division General manager Mr. Cai face-to-face chat. During the period, talk about a lot, also include how to do product manager, and product manager position colleagues should have what quality? The so-called Business Product manager, is to design some products that can be sold to customers. In my opinion, the product managers in the field of E-commerce are mostly commercial product managers. Corresponding to the user products, that is, we see portals, forums, blogs, community sites, etc., the user Product manager's main goal is to make more people more frequent use of products, relatively less concerned about direct sales and direct creation of value issues.

1, never stop learning
very common but most important, not only for business product managers. The internet is booming, with a business theme every year, a technical "revolution" in 12-18 months; second, you can't guarantee that you'll always be in a business or a project. So, when fate arranges you to do something relatively unfamiliar, do not hesitate, you need to quickly learn and familiarize yourself with the characteristics of the new field. In the product manager's professional circle, commonly known as "remedial", in fact, I am familiar with the product managers at least once a year to do remedial work.
2, first the user, then the customer
The Business Product Manager is the first person to be able to think about product design issues from the user's perspective, and secondly, to be able to stand on the customer's side. Users and customers are more subtle, and sometimes integrated. For example: An HR recruitment system, the user is the HR Commissioner and hiring manager, they are our products users, we need to bring them a better user experience and use value, and the company's human resources director and boss often decide whether to buy this system, so they are our main customers, For customers we are concerned with how to design the core selling points of the product, so that customers can pay the money when they feel value.
3, not only the user experience
in addition to focusing on the user experience, a qualified business product manager should be able to care about the development of the industry and the overall business state. Business product managers often do products related to the enterprise, we create the core value is nothing more than two: to help enterprises to make money, to help enterprises save money. If the product manager of the portal station is more concerned with the entertainment and life experience, the product manager of the search engine is more concerned about the technology innovation, then the business product manager should be more concerned about the enterprise and the industry status.
4, discovering requirements rather than creating requirements
Yes, that's clear. So a good business product manager must pay attention to market research and data analysis, at the same time, the mastery of professional research skills is very important.
5, deciding what not to do is often more important than deciding what to do
requirements are divided into core requirements, ancillary requirements, and risk requirements. If the risk requirement is a very rubbish thing, then we can easily identify it and isolate it. But in practice, the demand of risk can satisfy people's practical application. At this point must have the ability to distinguish, our core users who? Although this demand is valuable, but not our main users need? Do not hurt the interests of 90% major users to satisfy 10% users.
6, the customer is difficult to be educated, to cater to the customer, rather than change the customer
Please make it possible to "gossip" of your product as a customer. The target customer base is, your boss is, the colleague who participates in the appraisal is also, the leader of your director is also ... In short, to cater to customers to the maximum, not to change them.
7, focus on most users and surpass competitors at key points, fast online, continuous improvement in practice
Sometimes commercial product design strategies must be dynamic, sometimes we do not need to produce a perfect product. It would be nice if your product could take one step further than your competitor.
8, to give users a stable experience expected
to change as little as possible, if you are maintaining the life cycle of the product and constantly upgrade, from experience please let the user feel is a different version of the product, rather than as if each upgrade is a different product, Let's take a look at the upgrade process for Windows and Office products, with each upgrade having a good interface with the previous version, but each upgrade is a leap from the last version.
9, need to be creative, but do not need to repeat the invention of the wheel
business product managers need creativity, but creativity must be practical application scenarios and user needs, can landing ideas. Commercial products less Tianma sky, less concept, but also a little bit of repetition of the invention of the wheel. Because paid customers are very pragmatic, since the choice of money to buy medicine, is to treat the disease, the demand is very clear.

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