Nintendo's transition dilemma: indulging in past successes

Introduction: Foreign media in Tuesday published an article said that stubborn Nintendo for the game market trends ignored, still addicted to the past success, this self-righteous attitude eventually led to Nintendo by competitors behind. The following is a summary of the article: Nintendo sold only 3.45 million Wii U game hosts in the first quarter of this year, below the company's expected 4 million. In addition, the sales of 3DS handheld machines outside Japan have also been disappointing. To make matters worse, Nintendo's solution to the problem is nothing more than a palliative: Nintendo CEO Rock Iwata (Satoru Iwata) announced last week that it would support game-trading and subscription-based game-paying models. By contrast, the second measure is feasible. But if Nintendo thinks this is the real expectation of the player for the modern game, it's a big mistake. For decades, it is this idea that has plagued Nintendo: While Nintendo is aware of the development of the gaming industry, it has resisted making changes on the basis of simplicity. Nintendo, on the other hand, has opted to do something weird and counterintuitive. Since the launch of the GameCube gaming machine in 2001, Nintendo has been evading online games and entertainment features already implemented on rival products such as Microsoft's Xbox and Sony PlayStation. Even when Nintendo finally comes up with similar features, some seem to be "semi-finished", while others are only for individual area users. Of course, Nintendo's "different" sometimes brings some benefits to the company, such as the Wii of the year. But today, the negative impact of this approach is obvious, the Wii U's downturn is the best proof. At a time when Microsoft and Sony are trying to build consoles as universal computers in the living room, Nintendo is still dragging its feet, refusing to acknowledge the shift. The current Wii U-game is the latest attempt by Nintendo to innovate on the idea of gaming, but the Wii U market response has not been as effective as the Wii. Some insiders believe that the Wii u some features are too complex, such as touch-screen controller, in innovation than Microsoft Kinect. Fortunately, Nintendo is indeed perfecting its online gaming service to provide more content and functionality for gaming consoles. Nintendo said last week it would pay more attention to the digital distribution channels for the Wii U game. Nintendo has long claimed that they value the quality of the game, not the game picture. But it is confusing that Nintendo has not invested more time and energy in developing its WiiWare platform. Nintendo launched the WiiWare gaming platform in 2008 and launched the "World of Goo" and "Mega Man 9" and other outstanding works. But since then, Nintendo has only launched some cheap games for the platform. Since 2012, the platform has released only 25 games. Smart phone games at the same time, there is a stumbling block in the market: smart-phone games. Nintendo is adamant thatwill not develop games for smartphone platforms, even though Nintendo has the ability to dominate the market. Nintendo's move is easy to understand, with the main fear of encroaching on the current gaming business. But the huge success of the "Final Fantasy" series from Square Enix on the iphone platform is clear, and Nintendo's fears are superfluous. In fact, since the launch of Nintendo 64 games in 1996, we have been able to predict the problems of Nintendo today and the cause of the problem, in large part because of Nintendo's stubbornness. Overwork, which eventually led to Nintendo being left behind by rivals today. Whether or not Nintendo will make a comeback is still to be seen. (Li Ming)