No. 1th Store 2014-year performance mobile orders accounted for more than 40%

Absrtact: No. 1th Store Chairman Gege yesterday afternoon released 2014 years of performance: by the end of 2014, 1th stores online sales of more than 8 million, registered users close to 90 million, mobile registered users more than 36 million, orders accounted for more than 40%, in the country's 8 major cities to achieve the day up,

No. 1th Store Chairman Gege yesterday afternoon released 2014 years of performance: by the end of 2014, 1th stores online sales of more than 8 million, registered users close to 90 million, mobile registered users more than 36 million, orders accounted for more than 40%, in the National 8 major cities to achieve the day, 166 cities to achieve the next day up, In 11 cities to achieve the 58 yuan of proprietary merchandise mail.

However, Gege did not disclose specific sales figures. He said that 2014 1th stores to double the category of 2013, the current sale of more than 8 million kinds of goods, covering food and beverage, beverages, fresh, imported food, beauty makeup, personal care, apparel shoes and so on.

"Food, especially imported food, and mobile phone classification is very popular with consumers, fresh, popular department stores, the development of the Classification of American protection quickly." "Gege introduced to import food, for example, the end of 2013 category for 14,000 species, the end of 2014 has reached nearly 70,000 species, the import of Milk 2014 1-September sales accounted for the entire import of milk domestic online sales of 50%, accounting for the total amount of milk imports of 10%.

Shop 1th is also a comprehensive layout of the mobile 2014, launched the "Shake", "community Experience Shop", "Community Lightning" and other innovative attempts. By the end of last year, store 1th has mobile registered users more than 36 million, orders accounted for more than 40%. During the "Handheld 1th Carnival" on May 18, mobile-end sales overtook the PC side for the first time, accounting for 54%. In the double 11 period, the number of mobile customers in shop 1th is up to 57.7%.

Gege revealed that the price strategy will become the 1th store in 2015, one of the strategic priorities, "chop hand Price", "1 expensive on the compensation", "low 50" is the number 1th store 2015 price strategy of the three major labels. In the further consolidation of the north and the first-line city market, will also be through a variety of channels, a number of models to deepen the regional market, to two or three-tier cities to sink.

It is understood that, outside the Shanghai base camp last year, No. 1th store with the advantage of obtaining the imported goods directly, through the "Import direct mining + distribution" form, recruiting two or three-line city distributors to expand the local market, the number 1th stores imported direct products to these areas. In addition, shop 1th has also tried to expand further in some two or three-line markets, such as Shanxi Midea and Hubei Yichang station.

In the supply chain, the inventory turnaround days, for example, the current number of stores turnover number 1th has dropped to 10 days. Since the distribution in the country 8 cities to achieve the day up, 16 cities to achieve on time, 166 cities to achieve the next day. 2014, store 1th in Shanghai, Beijing, Tianjin, Guangzhou and other 11 cities to reduce the threshold of proprietary goods, the realization of 58 yuan package mail.

In Gege's view, the supply chain is the most core competitiveness of the electrical business, he believes that the future competition is the supply chain, "We need the time and place the customer needs, in the way he needs to deliver the goods to his hands." In 2015, store 1th will continue to optimize supply chain management to provide value for consumers and our businesses.

In 2014, Shop No. 1th had action in the areas of sea-shopping, internet finance, O2O, Internet medicine, marketing and large data applications.

September 2014, after three months of highly efficient preparation of the "No. 1th" project on the line to "bonded imports" and "Overseas direct mail" dual mode for users to bring overseas goods. "No. 1th Sea shopping" now has nearly hundreds of businesses, the sale of goods up to 12,000, from the United States, Australia, Japan, Korea, the United Kingdom, Germany, New Zealand, Taiwan and other fields, the category covers mother and child, the United States, nutrition and health care, imported food, 3 C, bags,

April 2014, 1th Shop for suppliers, settled businesses, Third-party Partners and customers of the full range of financial platform, "1 finance" officially online. At present, the 1th stores have been launched the financial products include "1 set the Loan", "1 guarantee Loan", "1 yuan Insurance" and "1th wallet", and has been for thousands of merchants to provide a loan amount of hundreds of millions of yuan.

For the current popular concept of O2O, in addition to the regional pilot outside Shanghai, Shanghai Local also have a lot of attempts. For example, in April 2014, store 1th launched its own first O2O practice project-covering the delivery center, customer pick-up point, marketing center of the three main themes function of Cosco Two Bay City community experience Shop.

Since then, shop 1th has set up an additional online community experience shop in the ancient US bay, north New Jing and other locations, and launched the "Community Corps" service, which can be completed within 3 hours of rapid delivery within the community. In December, shop No. 1th launched the "Community Mine purchase" service on the basis of "community-based groups". Shanghai within the Central consumer Day by 16:00 through shop 1th Mobile client selected areas under the list, you can enjoy the quality of fresh products and other people's livelihood goods on the same day, all products to ensure that the price is lower than shop No. 1th prices.

August 2014, no. 1th was licensed by the State administration of food and drug supervision, and was engaged in the trial of third party platform for Internet drugs. As of now, the number of pharmaceutical products in No. 1th Medicine Hall has reached more than 25,000 kinds.