No more "unrequited love" strangers.

Mobile social application Company yesterday, the official release of the total novelty around the series of brand advertising, but also announced that the product positioning gradually change. This group of ads includes about him to make a scene, about her than the skill, about him a take-off, about him when the creator, about her baby, about her save the Earth Six series. Mo Introduction, this group of ads is in order to pass the MO to encourage people to actively open their hearts, to meet like-minded people, so as to explore the rich life of the brand concept. It is noteworthy that the previous position is based on geographical location (LBS) of strangers near the social application, and the new brand positioning on this basis more prominent interest in social networking, and product positioning of the micro-change also reflects the change of the mo. From the beginning of the 2011 online stranger social positioning to enhance the concept of the function, and then to encourage users through the binding mobile phone address book, Sina Weibo, Tencent Weibo, everyone account number and email account, will be introduced to the people of Mo Social circle. "We are not limited to strangers social, because only when the user relationship settles down, they will stay in the mo." Mo Insider revealed that the outstanding interest in social networking is also in order to better develop acquaintances in the mo. As of this year April, MO registered users up to 120 million, day active users 19 million.