Nokia Hero's dying: Resisting Android or hard to pull

The former glorious Nokia empire is now crumbling. Nokia China, South Korea and Japan's senior vice President Liang Yumei has left the office, the announcement confirmed yesterday.　　Liang Yumei's departure and the rumors that Nokia will be bought by Microsoft, like a strong aftershock, portend a glorious dream of the Nokia empire that has gone from the rapid rise of new hegemony such as Apple and Google.　　The Chinese market is no longer a haven. While Nokia did not give reasons for Liang Yumei's departure, analysts said the resignation could be due to sales management problems, as well as bolder speculation that "Nokia's global CEO, Elop, has also operated on Nokia's Chinese executives". Liang Yumei was a scapegoat for Nokia's poor performance in China. China is the largest market for Nokia's low-end handsets, and the Nokia Symbian system has struggled to find its foothold in the low-end market, hit by Google's Android system. At the crucial moment when Nokia is catching up, Liang Yumei's departure is a fatal blow to Nokia's market in China. After the change, Nokia's new leaders will take at least a few months to familiarize themselves with the Chinese market.　　It critic Jia Jinghua said. According to the reporter understand, the successor Liang Yumei candidate has not yet been determined, the current Liang Yumei responsible for the business temporarily by the Nokia global sales Business Senior Vice President Giles Escrow. Although the reasons for Liang Yumei's resignation are numerous, there is a consensus that Nokia's rout in China. Nokia now faces a downward pressure on market share in both the global and greater China regions.　　Nokia's global sales share fell to 29% in the first quarter from 33% last year, its global market share falling below 30% per cent, according to data released by Nokia recently. Nokia has also downgraded its full-year performance forecasts due to changes in China's and European market conditions and difficulties. It is reported that nearly one-third of Nokia's sales and service revenue from the European market, the Chinese market share of more than One-fourth. After partnering with Microsoft, Nokia China announced it will expand its research and development team in Beijing over the next 18 months, and Beijing will be the main base for Nokia to develop Windows Phone handsets for Chinese users and global users.　　While the fast-growing Chinese market is expected to change the future of Nokia, it now seems likely to be a dream. Nokia Global CEO Elop also admitted in a recent internal conference call that Nokia's business in China is under pressure from Google's Android smartphone because of poor management and high inventories. In the Chinese market, he says, Android is gaining a bigger share of the market, especially in the areas of technology that Nokia's current product portfolio has not yet dabbled in. At the same time, CDMA in China to obtain a larger market share growth, but Nokia currently does not support CDMA technology products.　　This also allows Motorola and other handset manufacturers to seize the opportunity. Beijing's well-known mobile phone chain enterprises in the vice President of telecommunicationsRichumin also said that although the current sales of Nokia mobile phones in China is still good, but the Symbian system relative to the Android system in the application is relatively backward, more and more mobile phone manufacturers are using the Android system, which undoubtedly caused a great pressure on the Symbian system.　　User experience is to test the value of the application of products and services, for mobile phone manufacturers in the fierce market competition, especially need to pay attention to the user experience. What else does Nokia have? It is understood that Nokia has been the king of the mobile phone market in the area of mobile hardware, and that its global share was once as high as 40%, and was almost impossible to be shaken by the industry. However, with the advent of smartphones, Nokia, which has always stabilized, has been hit by rivals. With the rise of Apple and HTC and other manufacturers, Nokia's position is beginning to slide.　　Nokia's brand value has fallen from 4th last year to 11th place, according to the latest figures.　　Despite the repeated changes made by former mobile phone bosses, one wonders if Apple has a share of value, Android has a number of shares, and what capital does Nokia have? According to the 3G Portal "2011 Mobile Experience White Paper" Research shows that the current Symbian and Android competition is mainly concentrated in the 2000-3000-yuan terminal market, in the terminal market of more than 3000 yuan, Symbian competitiveness is obviously inadequate, subject to low hardware performance, compatibility is not strong , low processor frequency and so on, this is Symbian in high-end market user experience less than Android main reason. More than that, Symbian's share of the high-end market has been badly lost, under a number of upgrades to another rival's iphone.　　It also confirms that Apple CEO Steve Jobs once told the media that the "big cake" in the high-end smart-machine market is relatively stable, and that competition is only likely to show this trend. Nokia announced a massive realignment of its development strategy in February this year, saying it would abandon its Symbian operating system and use Microsoft's Windows operating system in its smartphones. In this connection, the industry's website science and technology related director Li Zhongcun said that in the high-end market, Nokia and Microsoft really have "the same" meaning. One is the handset terminal strong person, one is the operating system superiority, but after the mobile internet tide surges, but both become "the hero is Dying". In fact, the two "strong alliances" I am afraid it is difficult to find a way to revive. From the industrial chain model, Apple, by virtue of the "Godfather-style" rule, created a model, Google to open, free, compatible with a strong posture, but also occupy another model.　　Nokia's collaboration with Microsoft now appears to be hard to choose as a "Third Way", and repeating the previous two paths means that the old "mobile phone boss" can only be a follower. Nokia also announced that it will gradually abandon the "OVI" service brand to "Nokia" brand instead。 Starting from July this year, the transition from Ovi to Nokia is expected to be completed by the end of 2012. Nokia's announcement of a gradual abandonment of its "OVI" service brand represents its previous high-profile announcement of a transition to an Internet service company.　　As early as 2008, Nokia said that Ovi was an important strategy for Nokia to switch to Internet service companies and began to promote Ovi. "The loss of market share, loss of brand value, the loss of future strategy, Nokia and Microsoft's cooperation has become a ' emperor's New Clothes."　　"Li Zhongcun said. Resisting Android will be a dead end although Nokia has already worked with Microsoft, Google hopes to eventually work with Nokia. Google executive Director Eric Schmidt says he still wants Nokia to use Android software in the future.　　But what has never been seen is that Nokia, like a stubborn child, is unwilling to accept the olive branch that Google has handed in. Nokia has used "absolutely impossible" to deny that "Microsoft has reached a deal with Nokia to buy 19 billion of billions of dollars for the Nokia handset department". But many do not understand or let people imagination. "At home, it is a coincidence that the market personnel of two companies are able to switch to each other, or that Microsoft really binds Nokia."　　One industry insider told reporters. "Nokia and Microsoft have been able to hit, mainly because two companies are worried about the more intense challenges Apple and Google have faced." Still, Nokia's partnership with Microsoft does not necessarily guarantee success. The partnership is tantamount to Nokia admitting that its mobile phone platform strategy has failed. A year ago Nokia would have ignored that view.　　"Li Zhongcun said. "Nokia has repeatedly said it does not intend to give up its Symbian system at once, but behind the cooperation between Nokia and Microsoft, the development of Symbian and Meego operating systems will be phased out." In addition, using Microsoft's Windows Phone to replace Symbian in smartphones. The transition will take a year, and Symbian's share is set to face a prolonged slump.　　Liu Qishing, editor-in-chief of the Communications World Network, also said to reporters. A new statistic from Gartner, a market research firm, shows that Microsoft shipped 3.658 million mobile devices in the first quarter of this year, with Windows Phone 7 smartphone sales of around 1.6 million, even less than its predecessor, Windows Mobile.　　Nokia's WP7 handsets will not be available until the end of the year, but the outlook is already confusing. Industry insiders Guo Haitao that Liang Yumei's departure is not Nokia's problem, but the whole industry business model problem, now is not a price competition to win the era, Apple in such as details, seamless hardware and software to do very well in place, and this is Nokia and other companies are currently lacking, It should be considered in open thinking. Instead of having aUncertain gambling games, but also as solid and Google Android to cooperate. "Nokia only has to take an open strategy to save its current weakness, like working with Google's Android platform to promote its own brand of mobile phones, after all, Nokia's brand effect has a huge impact on consumers." Resisting Android will be a dead end, anyway, and the era of empires that Nokia has created is over.　　Li Zhongcun stressed. Commercial newspaper reporter Kim Cho-li Wu Chenguang/Venjiaojian/comics