Nokia push Android tablet: King and Reload return

Wen/Zheng sold the equipment and services department to Microsoft only six months ago, Nokia unexpectedly released an Android tablet. Perhaps Finns do not know the Chinese Bingshu "36," but they vividly explain what is King. The reality of the war is more wonderful than the novel. Over the past four years, mobile phone giant Nokia and software giant Microsoft staged this series of parting, doomed to write into the business school textbooks. As early as the 2010 Apple and Google's rapid rise, but also the industry giant Nokia at the crossroads of change made the first choice, accidentally chose Microsoft Executive Stephen Allop (Stephen Elop) as the company's initial non-Finnish CEO, for the subsequent strategic cooperation with Microsoft laid the groundwork. Choosing Microsoft WP instead of Google Android has become Nokia's biggest controversial strategy. From the results, the two giants of the hands of the past has not achieved the success of the imagination, but to verify the Google executives Gandola at the time the irony of the two turkeys become an eagle. More than three years passed, Microsoft WP Camp is still only Nokia to take responsibility, other manufacturers in the WP camp of the amount and investment is very small, relying on Nokia's brand charm and hardware innovation, WP's quarterly shipments have just broken through tens of thousands of points. But the increase in shipments does not mean the situation is improving. By contrast, the gap between Microsoft's smartphone and Google and Apple has grown. The global share of Microsoft's WP platform fell further from 4.1% in the same period last year to 3.3%, according to Strategy Analytics's global smartphone shipments in the third quarter. The total share of Apple and Google has become as high as 96.3%,wp into a niche. Cooperation with Microsoft has not given Nokia any real benefits. Although Lumia sales continue to grow, but the market share does not improve, the overall performance of the continuous loss; Although Lumia flagship mobile phone is the industry hardware benchmark, but because of the lack of system and application, and has not been due to sales recognition. Microsoft in WP 7 does not upgrade WP 8 of the unilateral move to be a solid put Nokia together. Perhaps it was in this situation that the Nokia Board of directors chose to give up, abandoning the handset business of the Nokia Signboard and running the network equipment and service business instead. Nokia sells mobile phone business, Microsoft is the most suitable buyer, also has to sell the buyer. According to previous media reports, last year was the chairman of the Nokia initiative to Mr. Ballmer to sell mobile phone business. And Google to buy Motorola Mobile, Microsoft from objectively don't worry about influence WP camp relationship, because Nokia occupies WP mobile phone more than 90% of the market share, Lumia has become a synonym for WP. And if Microsoft does not buy Nokia handsets, let Nokia mobile phone business to other Android manufacturers, then the WP camp basically collapsed. Microsoft, while tying Nokia to the WP camp, has actually tied its mobile strategy to the Lumia brand. The deal has sparked a lot of sadness. A few years ago, the top of the industry.The big Nokia missed the mobile Internet development tide, chose the wrong smartphone development path, finally reduced to sell to rival Microsoft. and Microsoft also in accordance with the plan deployment, gradually in the implementation of Lumia to Nokia, the current Lumia business has played a Microsoft logo. A few months ago, Twitter was the last day of Nokia's chicken soup jokes. But does the deal really hurt Nokia? Looking back, Nokia has priced 7.2 billion of dollars to sell its equipment and services to Microsoft as a perfect King tactic. Nokia gave Microsoft the mobile phone division, which was fiercely competitive, continued to lose money and had a bleak future, and instead concentrated on operating less competitive, profitable and promising network equipment and map services. See what Microsoft has spent 7.2 billion of dollars to buy? Microsoft's actual hard assets include: equipment and service sector operations, 32,000 employees (including nearly 5,000 Finnish headquarters staff), hardware design and engineering, sales channels and after-sales service, global supply chain. Microsoft's soft assets include a 10-year patent license, 4-year here Service authorization, Lumia and Asha brands, and 10-year access to Nokia brands in the smartphone sector. In other words, Nokia has peremptorily the burden of its handsets to Microsoft. The deal also has other side effects: Mr. Ballmer returned to Microsoft as Senior vice president of the hardware department after he was forced to leave early (after seeing the new CEO take office after many of its transformational moves and rising share prices were not a bad thing) as a result of the elop of the deal with Microsoft's board. But the sale of equipment and services does not mean that Nokia will not return to the consumer market, the launch of mobile phones or tablets. There has been a steady stream of rumours about Nokia's foray into the Android camp, with Nokia recruiting mobile-phone-related employees and introducing the Android desktop startup application, Z-Launcher, to verify this in a variety of ways. In fact, Nokia has not shied away from the problem. One of the most intriguing aspects of the earnings announcement last month is that the Nokia brand has a high degree of identification in mobile phones and mobile devices and is the company's most important asset. We have found the right entry point and way to maximize the Nokia brand. Although Nokia sold the mobile phone division, the Nokia brand still has a high brand value and loyal fans, is still the world's top 100 brands, the brand value of up to more than 3 billion U.S. dollars. This is also a Microsoft brand Lumia mobile phone does not have the value. Under the agreement, Nokia could reuse the Nokia brand in 2016 to launch smartphones. Although Nokia CEO Lajiv Suli Rajeev Suri last week that it would restart the smartphone business, it does not mean that the Nokia logo smartphone will not appear on the market. Nokia can authorize Third-party manufacturers to manufacture products that match the Nokia design style. It's not hard to understand why, Noel.Asia has just successfully transformed, temporarily did not have too much resources and energy to re-enter the fierce battle of the smart phone market, authorized to let other manufacturers to test water is to make a steady profit. If the third party makes Nokia handsets and tablets again in the market success, Nokia can completely itself back out. In the field of commercial competition, as long as it is profitable, it is too common to renege. This seems to be the original intention of the Nokia tablet N1. This tablet is loaded with the latest Android 5.0 system, installed Nokia Z launcher start-up applications, industrial design and hardware configuration is still gorgeous to power, anodized alumina material and ultra-thin fuselage design so that the tablet is clearly leading many domestic plastic shell products, but it looks like a little Apple product feeling. Specific parameters can be seen in the Nokia 7.9-inch Android tablet: China's first sale of 249 U.S. dollars because Nokia's own factory has been sold to Microsoft, it is rumored that the tablet is the Nokia design authorization, and then to the production of Foxconn. But it doesn't matter. Importantly, Nokia is back, and Nokia's many loyal fans can finally return to the Nokia logo and can use Android mass application products. Many users have previously been more because of the Nokia brand and work, not because of the WP platform to buy Lumia. Nokia still has a huge user base in China, so the tablet is also the main market in China and will start in China. New flat on the desktop can be seen pre-installed microblogging and QQ and other China's hottest applications, and new product pricing has completely abandoned the previous high price release of Nokia, rapid diving strategy, but to take a 249 U.S. dollars (equivalent to 1500 yuan) of the millet-style pro-people prices. If the tablet is successful at home, then 2016 will be a big possibility for Nokia-branded Android smartphones (and soon). If the Nokia brand's Android phone sells better than the Microsoft Lumia machine, that's nothing to be surprised about. If Nokia had gone out of Android, it wouldn't have to sell it to Microsoft. Who says Nordic people are rigid and kind? Nokia this series see Recruit King, it is wonderful. Welcome back, Nokia.