Nokia pushes 300 Yuan music mobile anti-attack cottage

Nokia is suffering from both the upper and lower ends of the "burning platform" in the famous internal memo of Nokia CEO Elop (Elop), which is represented by Apple and Android handsets, while the lower end suffers from Chinese-made shanzhai in emerging markets. Earlier, Nokia joined hands with Microsoft was seen as a signal to the top of the attack, and recently, Nokia began to attack the bottom of the brain, launched 50 U.S. dollars (only about 310 yuan) of music handsets, to regain the advantages of emerging markets.　　Despite some impact, domestic shanzhai practitioners have shown no pessimism, as their products are priced at around $30 trillion in emerging markets and still have room. Low-priced music mobile phone "in the low-end mobile phone market, China's O em manufacturers to launch a new mobile phone speed is amazing." One Nokia employee said in half jokingly: ' They have more time to launch a new phone than we have to change the POW er point. ' They are fast and cheap and they are challenging us. "This is a causal analysis of the loss of Nokia's low-end market share in the Elop memo," he said. "It's a decision we need to make." In the loss of market share at the same time, we also lost the brand image and time. "All along, cheap, large-scale low-end mobile phones have contributed little to the profit, but is the key to capture market share."　　Nokia has been losing its edge in high-end smartphones, and is still able to maintain more than 30% of the world's market share, low-end mobile phones can be done.　　At a time when Nokia was allied with Microsoft to regain the ear of the smartphone market, Elop did not forget the cornerstone of the company's share ——— low-end handsets. Recently, Nokia launched a S30 platform to use the entry-level music mobile phone Nokia, the machine supports 38-hour music playback, 61-day long standby and 106-side large volume speakers and so on. These characteristics, has been the mouth of Elop "China's O-EM Manufacturers," the product, that is commonly known as the characteristics of Chinese-made cottage machine.　　It's worth noting that Nokia marked a competitive price for the phone, 50 dollars (about 320 yuan).　　Simple, straight-tooth, long standby, Big Horn, targeted pricing, Nokia seems to want to claw back the market to be occupied by Chinese rivals. At present, the largest foreign market in the Kivus mobile phone-related leaders have told reporters to the south, the typical emerging market in India as an example, the local main consumer population at the age of 18-30, the younger, but even the better the income of the bank staff one months salary is only about 300 dollars, So the cell phones in Kivu are priced at 40 to 60 dollars, and they are in line with the psychological expectations of mobile prices in India's rural markets.　　In addition, power outages are "commonplace" in India, so there is a higher demand for mobile phone capacity, which has been the competitiveness of Chinese products. Despite the global-planning Nokia's inability to target Chinese manufacturersDifferent markets launch different models, but from X 1-00, they are starting to put these preferences together, with Nokia's brand and quality reputation, to regain the market. Domestic manufacturers are not afraid to challenge "users have plenty of opportunities to download music through legal channels, including music services from Nokia, carriers and other companies."　　Nokia said the entry-level music machine not only has players that can be compatible with a variety of music formats, but also has a standard 3.5-mm headphone interface compatible with most headphone models, a maximum of 16G B's survival card extension, and the ability to store thousands songs. These characteristics are very different from those of a few years ago. In the past, Nokia's focus on emerging markets has been to provide local users with the knowledge of short message services such as agriculture, but it is clearly unpopular.　　Now they are also starting to learn from Chinese rivals in a simpler and more straightforward way. "Just a model phone, even if the impact is not too big." "In the face of the menacing Nokia strikes back, domestic handset makers abroad look rather calm." A Shanzhai boss told reporters that Nokia's brand appeal and the characteristics of this product can indeed bring the market.　　However, on the grasp of market segments, domestic product advantages remain obvious. More importantly, the same 50 U.S. dollars, the domestic mobile phone can also be dual-sim, touch screen and other Nokia characteristics. "If we do what they're configured to do, we'll have a lower price," he said. "Interview: South reporters Fangnan intern Song