Not bad money and patent Nokia "Return of the King" is not a hopeless

Wen/Kryptonite Nokia has recently released its third-quarter earnings, which have been expected to exceed analysts ' expectations. "We will certainly seriously evaluate the Nokia brand to maximize its brand value, and we realize that Nokia is the most valuable brand in mobile and mobile," Timo Ihamuotila, Nokia's chief financial minister, said at a later meeting. Most think the comments reflect Nokia's readiness to return to the consumer market and regain its smartphone business. Then whether Nokia will return to the consumer market, a comeback, a magnificent return, I personally think that this can be a great thought. However, to return to the consumer market, Nokia needs to face what kind of a lake, Nokia itself has to return to the lake of capital?　　And look at the shallow analysis. First, the current smartphone overall situation 1. Mobile operating system World three points: now mobile operating system world three points, Android, Apple about, Microsoft weak; The Apple ecosystem is the most prosperous, although the market share is inferior to Android, but now has developed to IOS8, after many belt, national risk and people rich. Many of the Android disciples, strong forces, developed to 5.0 Lollipop, fierce momentum, and more than a few. But the interior also faces serious fragmentation and security issues, and Google is tightening its grip on Android. Microsoft as a successor, in the constant pursuit, system-level experience and ecosystems are constantly improving, in front of the two giants, although the two years gathered more than 50 partners, the use of low-end impact sales, hope its open Xinjiang, can also Pianan corner.　　But in the upcoming WIN10 operating system, unified Microsoft Lake, whether can make up the ecological gap, still very worth looking forward to. 2. Manufacturers performance: The current manufacturers, there is no doubt that Apple Samsung is the most powerful, Microsoft is a potential formidable opponents, the most eye-catching domestic performance. LG Rising Momentum is obvious, mobile phone arena of the unprecedented fierce competition. Apple with its outstanding design, strong ecosystem and powerful fan groups, each generation of products can create a solid sales miracle, but it can not be denied that Apple's innovation ability is not as good as before, and now do more in defense than open up, And in the pursuit of the ultimate and the pursuit of maximizing business interests to choose the latter, in order to squeeze the toothpaste-type upgrade model to grab huge profits, but the current dominant position can remain for some time. All sorts of performances seem to have the back of the Nokia era. Samsung has become one of Apple's toughest rivals in recent years, but because of the mediocre industrial design, innovative bright spots, repeatedly spit trough, this year more like into midlife crisis, has shown a downward trend, and the entire product line to face the global strangulation, crisis, but it still has a complete industrial chain advantage, still has a strong financial support, Its competitiveness is still strong. Microsoft, as a recruit, got the essence of Nokia mobile phone and service department, its development heritage Lumia series, although there is no new launch, but it is foreseeable that Nokia's advantage in the Lumia will continue to be inherited, along with the upcoming WIN10 operating system unification. The WP experience will be further improved and the ecosystem will prosper further. Plus Microsoft's deep pockets, if Microsoft is sincere about doing it in the mobile market, he will be a potentially formidable opponent. Domestic use of the Internet in recent years, with feelings, playing mouth Zhang, selling futures, shouting three years to catch up with the United States, but the imitation of Apple Nokia and so on the design, performance is also extremely eye-catching, the millet charm of Huawei Hammer Oppo/vivo all are topic-making machine, many brands are springing up. But from the devaluation of the old feelings fell to the ground, to millet vermicelli to the call of 1799, we can still find that such a vigorous and dynamic is only in the Chinese local low-end market, the high-end market domestic basic no, and in the international market in addition to Huawei slightly better, the rest are all over the wall, still can't say open Xinjiang. Domestic real core competitiveness is not innovation but low price. But can the boom that comes with low prices last? I think it is not, so I think the domestic bubble shuffle period is coming. The remaining well-known international brands, Sony Dafa has not been, although the ham sausage slightly improved but is also ailing ridden, motor has committed to Lenovo, but throughout the mobile phone arena, innovation ability has been a fact, the industry bottleneck seems to have come.　　At this time, a strong competitor is needed to drive the industry, and the market is calling for innovations that can truly change the world once again. Second, Nokia's own analysis (a) Disadvantage: 1, Brand empty window period: Nokia after the deal with Microsoft, Microsoft due to contract restrictions, the brand name of the transformation, changed to Microsoft Lumia, according to the contract, in the smartphone market, Nokia 2016 years ago can not be involved in the consumer market,　　To this end will be left for more than a year of the brand empty window period, the Year empty window, is in vain to provide opportunities for opponents, so that they gain more market share. 2, supply chain control capacity decline: In the resource allocation of globalization and division of fine today, the supply chain management and control will be to a large extent determine the success or failure of a mobile phone. The proper allocation of human resources will directly affect the cost of the enterprise. In terms of current market supply chain control capability, the strongest is Apple and Samsung.　　But Nokia in the machine industry for many years, the integration of the supply chain can not be doubted, but the ability to control the supply chain has not been able to gain a strong position. 3, the brain drain: Nokia in the transaction with Microsoft, its mobile phone and service sector, the majority of the top talent to Microsoft.　　With the loss of these top talent, Nokia will have a certain talent vacancy, how to fill these vacancies, and once again create a perfect team, is also a challenge. (ii) Advantages: 1. Nokia's strong pioneering spirit in the field of patent accumulation and design: Nokia has a strong patent portfolio that will be a powerful guarantee for Nokia's return, and Nokia's more daring to change its genes and innovative spirit, when looking up at exclusively's copycat iphone, Nokia can launch on its ownNokia N9, making people realize that phone design is more than the iphone, the design can be so pleasing to the same as Apple.　　Nokia's unique technology will make it more competitive, such as Nokia's unique PureView photography technology, professional photography, here map, city Kaleidoscope and so on, and in the study of graphene, flexible screens and other technologies, we can still find that Nokia's innovative ability in the consumer sector has not diminished. 2. Adequate cash flow support: Nokia in the transaction with Microsoft, access to sufficient cash flow, coupled with the current three major business benefits. Sufficient cash flow can provide strong support for the development and promotion of consumer products and the formation of related talents.　　So while Nokia has lost a lot of senior talent after trading with Microsoft, we can also believe that Nokia still has plenty of talent reserves, and can attract the top talent to join Nokia, and can assemble a strong research and development team, design team and sales team, and so on. 3. Nokia's brand value and fan support: Nokia's brand still has a very high value, Connaught Kee Science and technology people-oriented corporate philosophy, product quality, relentless pursuit, with the apple of the Seiko design, the unique advantages of photography and he represents the quality of practical and reliable, pioneering and innovative still deeply rooted, Nokia has plenty of quality fans in the market. Some people may ask: in such a fierce competition in the mobile phone market, the market will accept a two-year absence from the market Nokia? But I don't think the market will reject real innovators, and only if the old man can deliver a truly innovative answer in 2016, the market is naturally happy to accept it.　　So I personally think Nokia is highly likely to return to the consumer market. PostScript: As Connaught powder of me, I naturally hope that he can come back, gorgeous return, bring us more innovation, more surprises. YY: Expect him to welcome back to N9 Design manager to develop the next section of the work of the world. (Disclaimer: This article only represents the author's opinion, does not represent Sina's position.) ）