Nuance Swedish market launches voice ads

"Sohu It News" August 20 news, according to foreign media reports, smart Voice technology company Nuance has launched voice advertising to the market, a European advertiser pioneered the technology. This April, Nuance decided to bring its voice recognition and natural language understanding technology into the advertising arena. Nuance has developed an advertising program called "Voice AD", where mobile users speak to digital ads on their phones, and ads can then provide an answer. Nuance has worked with mobile advertisers millennial Media, JumpTap and ad marvel to bring new advertising solutions to market, but the European advertiser Widespace has pioneered voice advertising. Currently, Widespace has implanted nuance voice ads in two Swedish media applications, the Swedish Express (Expressen) application and TV Guide application Tv24. The specifics of the voice ads are not yet known, but generally speaking, Nuance's voice ads should be built into the self-branding Virtual assistant service similar to Siri. By asking simple questions, users can interact with such ads. Nuance can handle the user's questions through the cloud language server, and then answer users in text, video, or voice form. Nuance and its collaborators are encouraging brands and advertising agents to use voice advertising. For example, if you are going to sell insurance, your advertising spokesperson is Freeman (Morgan Freeman), and Freeman's pre-recorded voice answers the user's questions. (Edward)