Occupy the middle reaches the commanding point the Super graph software plunges into the downstream market

How big is the geographic information industry? How is the value chain of the entire industry distributed? What is the layout of the hyper-graph software?　　When the National Survey and Mapping Geographic Information Bureau announced the state 1:50,000 basic geo-Information Database update project completed, the reporter yesterday Wired software company Dong-Yu Yaje, on the above issues in-depth exchanges. According to Yu Yaje, the whole geographical information industry can be divided according to the upper and lower reaches of the middle and downstream, mainly the acquisition of digital information, including basic geographic information data collection, commercial satellite remote sensing image, navigation, electronic map data.　　"China's digital information management is more stringent, navigation electronic map data providers mainly have four-dimensional map of the new, the software, etc., but a large number of basic geographical information data providers are mainly concentrated in the national surveying and mapping, the data on the enterprise development is not strong," Yu Yaje said. The middle reaches mainly is the geographic information Support system development, including the data processing, the construction storehouse and so on process, the Super Graph software main Geographical Information system (GIS) is in this midstream position, on the one hand carries on the upstream data processing, on the other hand for the downstream industry application development platform.　　From the market scale, the whole geographical information industry chain presents "two big, middle small" pattern, the GIS market scale is not big, but the technical content is high, is the innovation most centralism link. Data show that in the GIS infrastructure software domain, the Super Graph software market share 21%, ranked first among the local manufacturers, after the United States of GIS giant ESRI Company. In Yu Yaje view, although the industry is small, but midstream in the entire industrial chain in the most central position, the company has accumulated strong technical advantages. "As the middle of the industrial chain in the technical commanding heights, GIS this piece we are sure to do a good job in the middle of the GIS platform products, the company to expand the broad downstream market is critical." "The geographical information industry downstream market is very broad but fierce competition, some in other areas of good software developers, often only to introduce a GIS module can be in their areas of expertise to serve customers." At the same time, many customers in the industry are not aware of the application value of GIS and rely on the development of application software to educate. In particular, downstream applications include the public-level, enterprise-class and government-level applications in three categories, of which government-level applications have developed rapidly in recent years. In recent years, the application of industry has increased demand for GIS system, including digital city construction, water Conservancy, land planning, environmental protection and statistics, according to the study of Ping An securities, in the foreseeable future, these downstream application market scale of more than 9 billion, in the cloud GIS implementation, due to the enterprise using GIS software and geographical information threshold greatly reduced　　, the market size is also expected to add 10 billion yuan. Yu Yaje that the downstream application market will appear in the future three major trends, and the hyper-map software will actively take advantage of these trends, as well as their technical status, a large plunge into the downstream market. "From a competitive perspective, only those who really understand the needs of the customer will be able to do it well, and in the market segments, they'll be highly concentrated.From the market size, downstream GIS applications will continue to be subdivided and expanded, the market will continue to expand; from the technical direction, will be from the customization to the standardization of Industry application Platform transition, the core module standardization and workflow customization combined. "How do you use existing strengths to cut into the right areas?" Yu Yaje Introduction, the Super Map software into three types of applications, one is large enough field of industry capacity, such as land mapping, digital city construction, etc., because the cake is large enough to accommodate a large number of suppliers, will not be with the company's downstream customers grab food. The second category is the application of adequate professional areas, such as meteorology, environmental protection and Water conservancy, which is conducive to the company for many years of technology accumulation. Analysts expect the two types of applications to grow at a rate of 30% and greater than 50% respectively over the next two years. The third type of application is mainly in the emerging fields, including banks.　　In addition, the company also uses the "Ship to sea" strategy, with the help of Huawei, ZTE and other companies have opened the situation in overseas telecom suppliers, carrying the company GIS products, and actively expand overseas markets. It is worth mentioning that, although the downstream market application prospects are attractive, but the development of the entire industry is not able to relax. such as upstream data information acquisition, the current restrictions are more stringent, if the enterprise can be more secure and convenient way to obtain more data information, the entire industry will grow rapidly. "There is a lot of innovation in every aspect of the map information industry chain, and if the government can provide more earmarked funding to support these innovations, we will certainly do better." Yu Yaje said.