"OK auto Insurance" to introduce a piece of insurance, you are posted I pay a fine which is to make what

White-collar weekend drive out shopping, conveniently parked in the street, shopping end, found the car window glass on the inexplicable posted a ticket ... Such a situation, now also have insurance pay, Internet insurance app "OK auto Insurance" launched a patch insurance, the purpose is "you are affixed, I pay a fine."
Insurance (This article from the Titanium Media features section [entrepreneur said])

Yesterday, the titanium media has just published a "business value" cover article "Public Security fans:" Three horses, the same Taiwan, the Internet How to do insurance? , in-depth analysis and discussion of how Internet insurance innovation. Today, a senior author of Titanium Media, has many years of American actuarial experience of the returnees Zishi, said to the titanium media, he also started a business, is to do internet insurance, and hope that through the titanium media under the launch of the platform "titanium geek" on his products: "Put a piece of insurance." "I'm a subversive product, you're stuck, I'm paying a fine," Zishi.

How do you understand it? In short, it is white-collar weekend drive out shopping, conveniently parked in the street, shopping, found the car window glass on the inexplicable posted a ticket ... Such a situation, now also have insurance pay, Internet insurance app "OK auto Insurance" launched a patch insurance, the purpose is "you are affixed, I pay a fine."

Users through the "OK Insurance" APP, to 1 yuan to buy a one-year "sticker insurance", if a year is affixed, the user in the OK Car Insurance APP service bar into the "check illegal and agent" services, handling vehicle type violations, and select online payment, the system automatically minus 100 yuan cost. Patch insurance used once is invalid, users can buy again, but the price will be based on compensation history and floating.

OK Car Insurance founder, CEO Zishi as the titanium media author, after he has many years of actuarial experience in the U.S. auto insurance company, returned to engage in traditional insurance in 2010, also experienced a partnership venture, June 2013 because in the titanium media published in the "Internet will be crazy rewrite the insurance industry" a text in the insurance industry, He then decided to become a practitioner from an Internet insurance watcher, and OK Insurance was his exploration of the vertical subdivision of Internet insurance.

"Now parking is difficult to become a problem for the owner of a big trouble, a little careless may be affixed." Different from speeding, red light, such as active malicious violations, stickers are lighter, often unintentional loss, such as the city's parking location is not very easy to find, owners do not know their location, some road markings are not very clear. "Zishi think: the occasional stick a fine to make part of the subsidy, not contrary to the principle of good and good customs, and can reduce the owner trouble, improve customer satisfaction."

Internet Insurance Services, refinement and refinement

Zishi found that most of the domestic insurance companies have not previously done the insurance against violations, "this is because the traditional insurance industry does not explore the user needs, and Internet insurance has the opportunity." ”

He decided to develop it himself. Sticker insurance is not strictly the legal relationship of insurance, but a service relationship, but the owner of the experience is class insurance, and based on the pricing of insurance products. Because the data is limited, the current accurate pricing is not enough, the need to continue to accumulate data in the process of product launch.

Zishi plan through the use of such products, to get through the channel, in doing the channel at the same time, master the user data, and then to mining data value-added parts, design a more optimized risk filtering program, can help traditional insurance companies to do accurate user access and marketing.

This is also a marketing approach, OK Insurance has a part of the marketing costs in which, according to the current risk pricing requirements, the premium should be priced at 20 yuan, in the app purchase is a discount price of 1 yuan, I hope users download mobile app. In the future, OK Insurance and some of the relevant media channels to cooperate, users through other channels to buy, may be around more than 10 yuan.

Stick insurance is just OK insurance of a service, Zishi to owners to provide a lot of application scenarios, services, including insurance insurance, claims, car owners finance, illegal inquiries and agents and so on. Insurance insurance business at present and a number of domestic insurance companies in the background to connect, to help owners compare prices, one-stop insurance, and car-loan cooperation of second-hand cars fair price services, to help owners calculate how much car value, to provide car loan services to meet the user's guard short-term financing needs.

There will be more services in the future, such as car refueling, parking, oil prices in a timely manner, to help users instantly see what gas stations around, based on the day-to-day application of the type of financial services.

At present, the market for the owner of the application, has focused on illegal inquiries, oil prices inquiries, parking and other subdivision services. "Each application only do one thing, in fact, the user is very upset, we through the car insurance This category for in-depth, try to do platform for the application of the owner to provide one-stop service." "Zishi that the advantage of the OK insurance is that the car insurance is just needed, on this basis can open up the auto market, additional services."

Insurance is a data-intensive industry, after the user's car insurance, master the user and the vehicle all information, can extend to the post market more services.

Zishi, who has worked in the United States for many years, observes that insurance in developed countries is very industrialized, and that for every car owner, the pricing difference between insurers will be great. For example, the general insurance companies do not like sports cars this type of insurance policy, because the sports car is very expensive, driving fast, easy to accident, but there are specialized in sports car insurance companies think that users will not drive a sports car to work every day, so in the sports car subdivision line, the company can be filtered to

"There is a segmentation of insurance companies, the user is more reasonable service." "Zishi Hope not only vertically in the field of auto insurance, but also can be subdivided into different users."

His car insurance company Plymouth Rock Assurance, who works in the United States, offers car insurance for students, and he was in Massachusetts with a lot of prestigious universities, and every year a lot of foreigners came to study here, and in the student market risk policy, the first year students had a lot of accidents because they weren't familiar with the road Massachusetts has a lot of one-way street, but these elite students have a strong ability to learn, and by the second year of school, the situation will be much better.

At that time Zishi did a good student's risk discount, he thought the students have good learning ability, but also more curtilage, the accident rate is low. "Such a marketing strategy is good for consumers, and when other companies are punishing students, our company will give them a discount on the cost of insurance." "Zishi plans to launch a specific career, model, driving hobby car insurance, do more subdivision products, OK Insurance as a third-party platform to help consumers find suitable subdivision insurance companies, to provide owners with more choices."

Intermediary dead, platform-born

Intermediary is a sales-oriented, platform is service-oriented, more for the interests of users to consider, is a connecting party, connecting owners and insurance companies, Zishi OK Insurance is a vertical subdivision of the field of the platform, the Internet can promote insurance services to upgrade, innovation, integration.

Zishi's observation of the intermediary and platform has started long ago.

After finishing his master's degree in the United States and working for many years, Zishi felt that the actuary's work was not enough to satisfy his curiosity and ideas. Actuarial status on the back end, mainly for the analysis of pricing work, this is the most core risk management department, but the actual process, the need for many other departments of cooperation.

He found himself proposing a very appropriate price, not being well executed by other departments, he wanted to see how the front end did the sales, how the brand was executed, what feedback the user had in the implementation, not the actuarial work, but only in full contact with the start-up company and the internet company.

"In the United States for a few years, I developed more fortunate, and quickly went to the glass ceiling." He described himself as soon as he came to that position: "It looks as if it can go up, but it doesn't." ”

At the end of 2010, Zishi returned home, found that the environmental environment of domestic and foreign insurance is very different, in the United States, the key to insurance is risk management, in the guarantee of customer service at the same time, insurance companies to what kind of pricing to get a reasonable profit;

"The European and American insurance industry has developed for hundreds of years, the domestic commercial insurance only 20 year time, the accumulated data quantity is far from enough." "Zishi hope that through the optimization of data, to help domestic insurance companies to improve the level of ability to make more reasonable pricing, so that users more money."

He has been involved in the "Mid-Autumn Festival risk" operation, Zishi definition that is a standard marketing products. At the beginning of 2014 he contacted Taobao Insurance team, with the identity of a third party to help open the shop on Taobao insurance company to do operations, he saw Taobao insurance platform has the flow advantage, the team is willing to learn, comparative progress.

Zishi feel the entire insurance industry in China because of the opportunity of Taobao, in the overall transformation, some traditional insurance companies are also discussing: How to locate the Internet?

At first, traditional insurance companies used the internet as a propaganda channel advertising channels, the Internet insurance to the market sector, but with the Taobao platform, by the Internet financial tide, the entire insurance industry began to transform, at the end of 2013, the land continued to have several insurance companies, around in the car insurance this block, with the help of Taobao insurance regulations, To improve the interface of their technology, improve the internal underwriting process, while operating around the internet, building a network sales team.

He thinks the Internet financial trend is beginning to mature. 2014 He set up OK Auto Insurance, its published in the Titanium Media article "Car insurance Internet: Intermediary dead platform Life", predicted:

In the near future, we will see a number of Third-party platforms, through parity and shopping guide, to help consumers choose their own car insurance products. At the same time, with the rate of liberalization, a number of innovative insurance companies in their own niche market to establish a threshold for their customers to bring more benefits and better service. This objectively also makes the value of the Third-party platform more prominent. Consumer rational comparison, clear insurance, improve safety awareness, can be recognized and rewarded. It will be a positive energy cycle for many parties to build and ultimately win all. Because we pursue a common goal, not insurance, but, car, no insurance.

"Virtual Insurance Company", subvert what?

The future of the internet to the insurance company's subversion and innovation, not just net sales, but the combination of the Internet to do more in-depth things, such as through the Internet channel to discover user needs, for a certain type of user generic insurance needs to customize products.

What is a virtual insurance company? Still need legal entity, but may no longer need thousands of people, tens of thousands of such traditional insurance system. Zishi that: insurance is ultimately the real risk management, the specific form is not important, as long as the risk on the line.

such as Taobao freight insurance, is the Internet insurance against the situation a good innovation, now can do automatic insurance, a bit similar to the sense of virtual product management. The Zishi risk also saves the underwriting process.

At present, internet finance is more investment products innovation, the regulatory layer has not killed a stick, but to speed up the domestic credit system to improve. Internet insurance has not been released before, most products are based on traditional internet companies to do, Internet insurance will be a good supplement to the future of traditional insurance. (This paper is the first titanium media)

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