On behalf of the operation will be the development trend of electronic commerce
Source: Internet
Author: User
KeywordsE-commerce traditional enterprise trend
E-commerce generation operators, as the name suggests, is when the Internet becomes a more and more http://www.aliyun.com/zixun/aggregation/17743.html "> Transaction mode, with the traditional enterprises eager to" touch "network, But also across the technology, network promotion, customer service after-sales, warehousing and logistics, such as multiple thresholds, and the emergence of a "middleman." On behalf of the operating company is a network of dealers, like offline distributors, their main job is to help businesses sell goods online. But they and traditional dealers in the work is completely different, they are mainly engaged in website construction, marketing promotion, distribution channels to warehousing logistics and other e-commerce links.
Now on the internet to do better, one is the net goods brand, the second is the carrier, many traditional enterprises since the operation of the enterprise mostly in a stagnant state. The mainstream of the domestic operators have indeed reached a "better than the traditional companies do their own", to Taobao shop operation for example, with the involvement of the outsourcing business, sales can generally grow more than 10 times times. On behalf of the main customers of operating enterprises are traditional enterprises, which is currently in the business of E-commerce, can not be underestimated a huge corps. With the help of the operation company, the traditional enterprise can even be Shang.
The general process of working with clients on behalf of operators is: build websites, take photos, let customers check every day, purchase, promotion, delivery, customer is responsible for providing products, after sales analysis data, forecast sales trend after the sales began to explode, customers need to invest more resources to come in, with more staff.
At present, the carrier's charging mode is generally the basic service fee Plus sales Commission, commission rate according to the specific circumstances, generally in between 10%-40%, sell more on the more, the enterprise is easier to understand. However, the traditional enterprise if the electronic commerce as a shipping channel, only value sales, is a wrong idea.
For the traditional enterprises do not invest today, as if the loss of sales is small, but in fact the loss of a market. Sometimes he even 211.html "> feel that traditional enterprises have to eat a big loss before they can realize the importance of e-commerce." With the small bear electrical appliances, Jin Tai Chang Wash foot, Bellede, such as the rise of the net goods brand, traditional brand market is actually in these accompanying the network of goods eroded, today lost a little order, tomorrow may lose market share.
On behalf of the operating company's IT system is also the traditional enterprise's fancy, domestic manufacturers are still in the era of paper orders, to deal with the daily average of 100 sales can be resolved, but for processing 1000 single or even more than 10,000 daily average orders and a large amount of problems corresponding to the experience, and lack of capacity to provide operational services to major customers. Again for example, the strength of IT systems, for example, shopping malls in the wrong price, originally 1000 dollars of merchandise marked as 1 dollars or 10 dollars is not uncommon but the consequences of a more serious problem, then rely on the system to solve. "On the shelves when the system will do a comparison, if found this compared with the past price in the middle of the difference of more than 10%, will be called for a review of the alarm", e-commerce rely on details.
From the operation of the environment, now most of the operators are mainly rely on Amoy Bora, but for the future, there will be more business enterprise evolution into a platform, such as Jing-dong, when, excellent, where guests. These companies have allowed third-party companies to settle in and open shop on their platforms, charging for appropriate store and logistics costs. There are also a number of business-to-business platforms will also play a greater role, such as Alibaba, Hui Cong and so on. believe that a variety of e-commerce models, will be the development of E-commerce to reach the highest point, on behalf of the operation will be the future development of E-commerce trends.
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