On the cross-border marketing: The marketing strategy of high-launch

Absrtact: October 9 News, a few days ago, cross-border electric commercial orchid Pavilion Li ZHONGMI Marketing Director of the foreign talk about the Orchid Pavilion set potential marketing experience. She pointed out that the Orchid Pavilion collection through the direct search brand name to obtain more than 10% of the traffic, its overseas market can get some knowledge

October 9 News, a few days ago, the Cross-border Electric Business Orchid Pavilion Marketing director Li Zhongmi foreign talk about the Orchid Pavilion set potential marketing experience. She pointed out that the Orchid Pavilion set potential through the direct search brand name to obtain more than 10% of the traffic, its overseas market to obtain a certain degree of visibility is the important factor is the high marketing strategy.

Li Zhongmi to billion power network, orchid Pavilion set potential shareholders have been too high marketing costs of the fact of questioning attitude, but in the Orchid Pavilion set potential, this is the advantage. Because the early stage of marketing investment can be better late effects, such as early marketing is the Orchid Pavilion set potential later recruit more brand merchants, at the same time, from the business, Orchid Pavilion set potential also need a lot of marketing input.

"Orchid Pavilion set potential for more than 200 countries, daily average UV about 2.6 million, the European and American market accounted for 85% of the share, which are important customer resources." And we want to serve more overseas customers, we need more localization, such as the use of local customer service staff, local warehouse construction and so on, these are a lot of places to invest. Li Zhongmi bluntly.

It is reported that in marketing, the Orchid Pavilion has experienced from the earliest positioning of the low-end to the current transformation of the brand to the process, its most concerned about the problem is always the rate of repurchase, because, "cross-border electricity business is not one-way, but should be two-way." At present, overseas users directly search the Orchid Pavilion set potential to buy wedding dress ratio has more than 10%, this is the marketing investment brought about by the brand effect.

Li Zhongmi pointed out that the Orchid Pavilion is able to do in foreign brands, regardless of positioning is low-end, midrange or high-end, the most critical is to seize a part of the customer's approval. "Initially may think is the promotion to do in place or the technology is very cow, but returns to the essence, the Orchid Pavilion set potential reason the wedding dress to do is more outstanding, is because we make the wedding dress is very competitive advantage, the price ratio is very high." In other words, the Orchid Pavilion set potential to find a wedding dress this breakthrough. ”

She said: "The product is the first, but ' wine is also afraid of the alley deep, the product is done after marketing and promotion, at this time can be more effective." But if the product is not in place to do marketing, it will appear today to 10,000 traffic, walk off 8,000 traffic, the result is to go out of the 8,000 traffic will not come back. ”

From the experience of the Orchid Pavilion gathering potential, encounter conversion rate problem, first will check the customer service has no problem, because the customer service to the conversion rate influence is very big, second is to view the inquiry quantity and basic flow. And there are a lot of basic traffic, in the station, outside the station, video, social network or other mail marketing, these need to be refined. For example, a month's sales decline, the orchid pavilion will be counted what kind of decline, what the list of the decline and what sort of flow down, and then for each to do marketing optimization.

In addition, billion power network to understand that, at present, search engine marketing is still the Orchid Pavilion set the largest proportion of the most, but there will be more new ways of marketing to supplement. Because the search engine can seize the most willing customer base, and the advantage of new media and social platforms is that even if the user does not have a strong desire to buy, but also to establish a reputation and trust.