On the holiday selling skills of paid advertisement

The advent of Thanksgiving also means the most spectacular shopping event of the year, "Black Friday". Of course, the season of gift-giving is on the horizon. If you are a retailer, you may have long been prepared for this shopping season and hope to be able to do well in the year-end market. But retailers should not change their strategy just for the holidays, and in fact, no matter what kind of merchandise you run, injecting seasonal elements into your online marketing activities will be a meaningful attempt. After all, festivals are not just http://www.aliyun.com/zixun/aggregation/7858.html "the timing of the profits of > traditional retailers, but also the opportunity for other businesses to earn potential profits."

Paid advertisers to increase the seasonal product methods are:

1, find other keywords. Users tend to search for popular words in this year's period, and these words are likely to surprise you. The solution is to do some targeted keyword research and try to find the key words associated with the holiday. For example, credit card companies can increase their "holiday credit card debt" service, a hair salon/wellness Club launches "New Year's image" event, bar/restaurant/hotel can hold "corporate holiday party" or "holiday party", pet store can send "pet gift" for pet-loving people.

2, modify the advertising copy. The use of holiday-themed words can increase the relevance of this period and open up new possibilities/customer base for products/services. For example, a hair salon/wellness Club can make it more appealing to change the ad copy, such as "create a glamorous image on a holiday" or "make a new Year of your own". Bars/restaurants can post similar banners to attract customers, such as "Come and enjoy our holiday themed cocktail bar!" "(Warm tip: The slogan here is only to illustrate that the actual situation should be based on their own needs to develop appropriate advertising copy)

3, update your login page. The login page must effectively display the ad copy, any situation is no exception. Make sure that the login page contains the holiday-related ads and that you quickly enter the relevant information interface after clicking. Then the example above illustrates that the restaurant's login interface must have a delicious food map, next to a full of happy festive decorations. Pet Store Login interface can show a warm picture: In the candlelight, the host filled with joy to open the gift, pet meekly nestled in the host side.

Master the above three methods, even if this kind of advertising is not novel (is not the first time to use), even if repeated many times, still can be from the holiday theme ads to get rich profits. Next, I would like to take a look at the pharmaceutical industry (this seemingly non-seasonal industry) as an example to illustrate the enormous impact of increasing commodity seasonality.

The following table shows how individual drug types can subtly realize the seasonal nature of paid advertising.

These are just a few examples, and different companies may need different seasonal strategies. If you've never used a seasonal strategy before, this could be a good start ... You may find a market where you may never know!

(Original starting on November 21, compiled: Hollisa)