On the Internet mobile Phone (iv.)--cut into

And a lot of http://www.aliyun.com/zixun/aggregation/17303.html "> traditional mobile phone manufacturers chat, most of the internet sales are interested in things, and will come and ask how to do." Of course, the end of the Internet mobile phone is also the Internet enterprises. At present, the overall trend is to do the high-end brand, low price to do sales, manufacturers generally in the middle to do the channel, the rest are the soy sauce.

First we have to see, what consumers value, I made a sort of it is probably, 1 price 2CPU 3 screen 4 industrial design (individual to the camera requirements high), as to say those who do big battery, the basic is the consumer considered seven or eight steps after things, shape not burst point. So, you have to do the phone to ask yourself, you are the price advantage Ah, or performance has advantages Ah, or industrial design good-looking ah, eventually formed a bright spot and brand support, and then can start to do.

The whole content is roughly divided into two parts, 1 research and development production logistics 2 sales dissemination. In the development and production of logistics this piece I have no good advice, after all, manufacturers than I understand more, then we have to talk about sales and communication strategies, as well as the structure of the system.

Team building: The team is actually very simple, copy an electric Corps team is the simplest. The basic requirements and electrical business is the same, so this step can find experienced electrical business talent can. The size of the team is also very good to do, reference to your shipments expected and investment can be.

Technology to achieve: is the establishment of online sales platform, their own to do a can also, with Taobao is not in the way, but Taobao people are more accustomed to, and if it is a big company to do, such as the Beijing-East platform conference better, because the logistics is more secure.

Then we talk about the planning and promotion of things. This thing is also very mature, many people understand, here to say that there is independent intellectual property rights.

1, point of Entry: for the Internet mobile phone, more inclined to an event, based on this event to produce a transmission, rather than a simple product release. For example, this cell phone is what the big guy does, for example this cell phone is which star special, for example is the first hair four cores, for example courage is the goods. From my own experience, the Big Bear special for the first personal special, the spirit of the spirit of the Sky Hornet is a product, the Big bear to move a brick machine can buy a day of the mobile phone, are still doing a good job. caused a lot of media's active attention, not passive promotion.

2, publicity is to have a process, this process from preheating to release, need a little time to fly a bullet, preferably not more than one months, three weeks time is more appropriate. In this three weeks, the arrangement of the Project Machine forwarding lottery, the official micro-Bo to do, at the same time to negotiate a number of industries in the large, to help forward the lottery or straight-blown materials. In the last week, video and test reports should come out and form a more solid offensive.

3, sales and expectations: if the net on the Internet to sell, but not to go channels. According to the different input, do the amount of 5k-3w, is more realistic and rational, up to 5w or so, and more on the need for a lot of online channel input. And that kind of hundreds hundreds sales, must be built in the early stage of your training a large number of fools, and the visual of these fools have been a monopoly of the basic.

4, interactive and after-sale: the previous interaction with consumers is the mobile phone store sales, and now it becomes the official customer service. So pay attention to the timeliness of interaction and the amiable nature of the attitude. The best after-sales service and large channels of cooperation, and do not use express return to the factory form, cycle is too long, also difficult to make customer satisfaction. Channel is very important role is to resolve the user's dissatisfaction, and if there is no channel, the user's dissatisfaction will be on the internet to drown you. So at present, the pure Internet mobile phone from the channel is not enough.

5, no matter how confident you are on the quality, do not sell a product too much, or there will be a huge problem outbreak.

6, learning blasting tactics, the first one or two products are mainly to make brand and pull fans, with a burst of money to play a profit. Do not learn a mobile phone to sell millions of tactics, after all, the early stage of the product will not be very mature.

Finally repeat, high-end is to make brands such as Beauvau, low price is to do sales such as brick machine, the factory is to do distribution channels (including Huawei Tianyu), other channels do a good job of the small factory, mixing the significance is not large, because shipments and profit margins are not too much temptation.