On the transition design of page elements and pages

In TV works, transitions or transitions between paragraphs and paragraphs, scenes and scenes are called transitions. In order to make the content of the TV TV more organized, the development of the level more clear, in the scene and the transition between scenes, the need for certain methods.

The site is similar, a complete site consists of several pages, and each page is composed of several elements. In order to make the content of the site more organized, operational logic clearer, user experience better, user conversion rate is higher, in different elements and page conversion, also need certain skills.

Transition effect

A fade out

This approach is very common: for example, when music is turned off in a cool dog music box, the sound gradually stops in seconds, rather than disappears immediately; the rotation of the banner of the home page also takes the form of gradual and progressive.

b Process Signal

Represents the current progress, process, or feedback results with a dynamic effect.

· Current progress: The most common is the progress bar effect, clearly showing the current progress, reduce user anxiety when waiting.

· Operation Process and feedback results:

For example, delete the items in the Taobao favorites, the product will gradually slide up while the gradient disappears. This action clearly indicates the process and result being deleted without further prompting the user to delete the success.

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Network Collection tips, is a small star animation.

· Visual Guide: In any customer-prudential products in the client, the product added to the shopping cart when the Guide animation, not only the performance of the added process and complete the operation of the feedback results, but also indirectly prompted the location of the cart, two birds.

C Transition Animation

when page elements change, it's best to have some transition effects. For example, the gradual transition of the screen, the dynamic extension of the Drop-down list, the gradual disappearance of the floating layer and so on. A sudden change gives a blunt feeling.

An interesting little example: Taobao favorites, the mouse is slippery, the original triangle will rotate 180 ° into the upper triangle

D 360 degree rotating products

When users shop online, they want to be able to learn as much as possible about the appearance of the product, and 360° rotation is a better way to meet this demand. In fact, this way has been very early, but has not been popular.

Page Jump

Page jump (whether the original page refresh or new open window) to bring users a sense of pause, affecting the user experience.

A avoid frequent paging

Turning the page can appropriately reduce the fatigue of reading, add a little sense of accomplishment, and give the physical location of the content more obvious (easy to repeat). But it has, after all, interrupted our reading to some extent (especially when the internet is sorry), which may cause users to leave early. Therefore, on some sites with less content relevance, you can try to reduce the number of page turns appropriately-the simplest way is to increase the number of pages displayed, but consider the user's tolerance (different product conditions vary and need to be considered as appropriate).

For example, Sina Weibo's page is very long, when scrolling to the bottom, will immediately load the following content (fast to almost feel). So many times before you see the paging component at the bottom of the page.

Some of the emerging e-commerce sites do not even have the traditional page-flipping components, the entire pages coherent. For example, 920.html "> Excellent network, using the wheel or up and down ARROW keys can continue to browse merchandise."

B Avoid immediate jump

For an operating process, each additional page will increase the user's wastage rate. Does clicking a link mean that you have to brush out a new page? Look at the tactic below.

For links with a weaker link:

· Use floating layer: When the description is not long, you can use the floating layer hint instead of opening the link in the new page.

· Use floating layer + two links: When the description of a lot of content, but the focus is not much, you can refine the key information on the floating layer, the rest of the link. For example, the following example, the mouse over the "view charges", there is a small floating layer, which contains information is refined, can meet the needs of some people. Click on the "View charges" link in the floating layer to open the page in a new window to see more specific information.





Although a bit unexpected, but this can minimize the number of page jumps, so that the continuity of the operation is not too much damage, while reducing user churn.


· Use Anchor link + two links: When the description is many, the focus of the content is also many, you can use this method. Anchor links apply to threemonths pages, but this fast location switch may feel unclear, so. But the long page is not suitable for increasing the transition effect of page scrolling, easy to make people dizzy. So you can refine the key content in the location of the anchor point will jump to reduce the length of the page, while increasing the transition effect of page scrolling. For example, Alipay payment page, click on the upper right corner of the "payment encountered problems", the visual area from a gradual transition to B (page slowly sinking), while the B area highlights about 2 seconds, and then gradually restore.  If the user still does not find the answer, you can click on the lower left corner of the "more Help" link, in the new page to see more content. This can not only reduce the number of jumps, but also because of the transition effect, users will be very clear the layout of the entire page and the previous behavior process, not because the screen quickly switch and feel helpless.


Here's a counter example that uses an anchor link:


in Dangdang "receiving Address Book" Click on "Modify Button", the screen immediately changed to:


every time this happened. In fact, the page itself has not changed, but the visual area moved down some. But the user cannot see the moving process, only to see the result of the change. Two point question: 1. Since this page is not long, moving from top to bottom should have at least one transition effect, otherwise the user doesn't understand what's going on. 2. Is it appropriate to use anchor links for similar operational content? See "Modify" This action, the user may instinctively think of the window, but the window can carry a limited amount of information, and the position is not control (generally appear in the center of the page, from the operation of the trigger area may be farther), then what other solution? Let's look at the "expand in page" approach.


for highly correlated operations or links: · On-page expansion: Suitable for the expansion of existing content, it can instantly feedback the user's operation, bring a more natural experience. Advantages: It can carry more information than the window, transition nature, display the expanded content near the operation area, the coherence is better. Disadvantage: The contents of the following will move with the next, disturb the sense of position.











return to just Dangdang change the address example, because the correlation is very strong, so whether can use the page to expand the way?





·  Page Expansion + Two links: If the content is very much, you can expand the bottom of the section to add a link.


· Pop-up window: Applicable to the content is relatively concise, users need to focus attention, and the page element position needs to be fixed. But the window is often located in the center of the page, from the trigger operation area may be more distant.

when entering a list page, many users are accustomed to clicking on multiple links at the same time and opening them in a new window. First, because the network may be slow, waiting for the new page to open the same time as to return to the list page to look at other content, and second, because the user may be in the list to see more interesting content, so one in the new window open, to avoid missing. And the excellent network is handled in this way:





no extra new windows, the original page is not completely makeover, the user is not easy to lose, the operation path clearer. The window is faster than the speed of the page, but considering the limited amount of information that the window is carrying, it is difficult to control the pop-up position. Pop-up subkey: Between the page expansion and the window, applicable to the content is not a lot, the operation is not very important, and the page element position needs to be fixed.  than the window of human nature (pop-up window is generally located in the center of the page, and the popup child is located in the vicinity of the operation area), more stable than the way the page is expanded (page position will not change), the disadvantage is that the content can be more limited.


Hint effect


just the right hint can let the user produce correct psychological anticipation, prevent misoperation, also make the operation process more fluent and coherent. A mouse hover tip


in the Watercress Personal homepage, the left Mouse hover column will appear icon, so we will know that this part of the region can be moved.

b Operation Positioning

For easy to operate the interface (especially the mobile interface, the fingers will block to the operating area), need a positioning hint.

When the content is far from the title, also need a positioning hint.

C Error Tips

The error tip is best located near the operation area, otherwise the user's sight needs to move back and forth, destroying the line of sight, operation and thinking.

Source Address: http://blog.sina.com.cn/u....../u/1161626144