One of the essence of the internet is to mediate

As shanyou often mentions, one of the essence of the Internet is to mediate.

Beaver Home use of the light luxury positioning, the ultimate product, network propaganda, screaming experience, in fact, are his own ordinary moves. And the ultimate core boxing, its deadly lethal boxing, but also its own model, plainly, but also "to intermediary" three words. The heyday of the Eagle said a word, beaver home business model, is "liberating productivity."

Why liberate productivity? What events in history are often praised as liberating productive forces?

Very simply, history has two events that are closest to us, and it is precisely the liberation of productive forces. One is Chairman Mao's agrarian Revolution, one is Deng Xiaoping's reform and opening-up. Agrarian Revolution, the land from the landlord's hands directly from the use of violence deprivation out, to the front-line workers directly involved in the labor, which means liberating the productive forces. Deng Xiaoping's reform is to privatize the part of public ownership, so that workers and merchants involved in Labor can directly obtain the results of their own work. In fact, the idea behind the two point is the same. In other words, the logic of liberating the productive forces is consistent--removing the middle layer that does not directly participate in production, so that producers and consumers face directly, thereby reducing the exploitation of intermediate links. Landlords are not directly involved in labor, they sit on the land, so they can get their food from the farmers, the problem is that the public ownership of the most people get the least, according to the Duolun game, over the long term, the overall efficiency will decline.

Yes, liberating productive forces is to mediate, but to mediate is still an appearance, the essence behind this appearance is: to mobilize the core interest drive.

When the landlord owns the land, the farmer's efforts in the field are likely to be exploited by the landlord, and in the ordinary nail shop, the nail-maker, who serves the user directly, takes a small part of the whole business activity. There is no moral commentary on right and wrong here. Only from the efficiency point of view, the intermediary can improve efficiency, because the intermediary can let front-line producers directly to obtain the most benefits. To remove the landlord, the proceeds of grain directly to the farmers, which is to increase the income of farmers, its power to upgrade, the efficiency of the natural high. And the Beaver home, remove the nail shop, almost all the proceeds are owned by their own, the power increased, the attitude and quality of service naturally also have a guarantee. To ensure the core interests of producers, they mobilized their production motivation, user experience, production efficiency will naturally arise.

Therefore, the human economic development history, is the producer's motive power stimulation history.

Well, pulling away, not admiring the beaver's model, but expressing the hidden logic behind it: by mediating, reshaping the distribution of benefits in the pattern, giving employees more cakes, and greatly motivating their employees. Does this mean that the decline of the traditional nail shop model is pronounced?

Of course not, although the removal of the store, so that the nail teacher directly facing customers can greatly improve the benefits of the nail division, however, this consumption pattern of the demand point is very single, is a nail, the customer called the nail division to the home, not to comfortable sofa, and not to and friends shopping chat, just in the nail.

Therefore, the shop under the line should not only sell the nail service itself, but should enrich their own demand supply point, play their unique advantages, while avoiding their own disadvantages.

Specifically, there are the following three strategies:

1, fully tap the value of the store.

Storefront, with a natural advantage of the site, although the competition with the Beaver Home, the store itself seems to be the object of revolution, but as long as the use of proper, storefront is also very unique precious resources, even the electric business giant Ma Yun also had to submit to the line, began the O2O business. Specifically speaking, what are the advantages of the site?

First of all, the experience of the site environment advantage, which users can not experience at home. At home to do a nail, meet the demand is only the nail itself and fast and convenient, while in the store, although may want to go out, but there is a completely different experience with the family.

Second, the site connotation of social needs, a lot of times, girls meet to go out exaggeration street, nail just by the way of a pastime, that is to say, the United States a strong connotation of their social needs, this is door-to-door service is far from satisfied. This is like even if the takeaway is convenient, there will always be a restaurant with friends.

In addition, if the nail shop to learn the activity of coffee shop mode, and constantly hold beauty makeup, nail, clothing, makeup and so on the salon activities, can continue to attract users to participate. Finally, the site can sell other peripheral products and services, while door-to-door service is not. In fact, store place is only a space, as long as there is full imagination, nail shop can have a lot of space advantages.

2, open up the low-end nail market.

The target audience of Beaver home Nail is a woman with considerable consumption ability, which leaves a huge low-end nail market for traditional stores. Have you ever seen a rented mess renting a house to let a stranger come home to do a manicure. Young women have a demand for nail consumption, but they are subject to a relatively high cost of nail armor, and do not often do manicure. At present, some stores began to push the low-end nail market, the introduction of the concept of self-help manicure, self-help manicure can greatly save the human cost of nail division, while parity and novelty, can effectively occupy the mass market.

3, embrace the pattern on the line.

Beaver Home is a revolutionary cancellation of the store, through the Internet technology gathered nail talent and female users, do a credit and management platform. This is not a direct conflict with an independent store-type Nail company. On the contrary, the store can be turned to embrace the model of the Beaver Home, the establishment of a door-to-door business, similar to food and beverage restaurant and take-away mode, the traditional nail shop can also make a shop in the United States nail and door-to-door two kinds of business, If the United States Nail Division to improve Door-to-door Service Commission commission, the Rational planning of the United States Nail Division income system. Traditional storefront to do door-to-door service is very high, because first of all, it has the trust of the entity store endorsement, followed by a large number of old customers.

In addition, the traditional nail shop must make a deep use of the new Internet tools, to continuously optimize their operating processes, improve their customer maintenance capabilities. At present, a number of third-party enterprises have emerged for the nail shop to provide Internet products services, such as the music industry butler, or Beauty + and so on service providers.

Wen/Shong