Online game giants say games: Do not object to children playing games

"Will you encourage your children to play online games?" reporter Shangwi Shi yuzhu tang June asked Baijun face questions when Shi Yuzhu wearing his signature red T-shirt, white sweatpants as they walked into the 2007 China games industry conference, many participants were talking about a lengthy report, "The System," published shortly before the southern weekend. 　　This report pointed to Shi Yuzhu development and marketing, known as "Free" Network Game "Journey", is how to design full of temptation to constantly challenge the moral bottom line and let the player constantly spend huge sums of money in the game. 　　When asked what was the worst thing in the past year, Shi Yuzhu didn't hesitate to answer: demonizing the game industry. The annual games industry event, once again in an atmosphere of questioning the ethics of the entire industry held. 　　But in 2007, four of online gaming companies in the United States and Hong Kong listed separately, so that the capital market to impress. In the first two days of the session, Shi Yuzhu has not appeared. Reporters until the original interview a few hours before being told that the Shi Yuzhu's interview canceled. The last day of the Conference of the High-level Forum, Shi Yuzhu appeared. 　　Unlike previous years, the bosses of several major portals were not present. "Do you play online games?" Do you encourage your children to play online games? 　　The host let each of the bosses on the stage answer one by one. Last year just listed the Net Dragon COO Hu Zemin, not before playing the game, until a colleague gave him 100 yuan card, let him experience, the result he later spent more than 2000 yuan in, play 35 hours a day, just began to understand what is the game. 　　"I believe that if limited to play online games, do not interfere with normal life." Perfect Time Network Technology Co., Ltd. CEO Chi, engaged in online gaming industry before the education, is the famous education software Horn Group founder. Someone asked him: "You used to do education, how now to make online games?" Chi felt the meaning of saying, "How did you do good, now do bad?" He thinks the game is the best way to interact, to exercise the ability to judge and execute people. In fact, for young people to experience, try, exercise, just like doing math problems, moderate game is absolutely very meaningful. "Before doing online games, I am also very involved in playing games, but also participate in the dating activities inside and so on." 　　If I had a child, I would give him full enjoyment of the game under moderate supervision. Shanda Network Development Co., Ltd. President Tang June, Jinshan Software Co., Ltd. chairman of the board and deputy CEO for Baijun, have to accompany the children play games with the experience. 　　Known as the "Ashes class" player's request Baijun, and son together in the game chat fight, but occasionally use broken nets and other coercive means, because the child the next day to class. Shi Yuzhu said unequivocally, do not object to their children play games. He said that children addicted to the game, do not put the blame on the children, adults must first from the perspective of the ego to reflect. Shi Yuzhu claimed, understand some addicted to the game of children, are not happy family, "he does not indulge in online games, must indulge in itsHim, this is the result of psychological research. " Wang Junbo, chairman of Taiwan's Chi Guan Group, is not only not opposed to children playing games, but also let their children participate in the development of their own games. Whenever the game is to be launched, he takes it home and plays it for his children. "My kids will say, Dad, how bad your game is, I'll let him call the development team and talk directly." Because you are a consumer, you can scold them. As a result, some games because of this, the delay of half a month or even months to launch. The result is that my child has been reading more than one year of college. 　　I think this year is worthwhile because he has learned a lot of business experience. Minor users who are not in the past but ethical issues have always been a difficult problem for the gaming industry. A well-known game portal president told reporters that before choosing the game industry, he also faced many considerations: In this era, many opportunities for earning money, games and often notoriety, once because a mother wrote to "Guangming", complained about the impact of street games on her children, leading to the entire coin gaming industry's total collapse , the street game machine disappears in a very short time. "To always face the pressure of public opinion, even the successful enterprise, but also always feel that they have dripping blood." 　　In the choice of entering the game industry, I must first convince myself, worthy of the industry to devote their youth. He was born in the 70 's, in the 80 the country gradually popularized television sets. At that time addicted to television became a modest social problem, the newspaper said that foreign children watch TV every day for more than 8-10 hours, the addiction to television will destroy a generation of young people. But today, 20 years later, few people have heard of anyone addicted to television. I think the game will go through a similar process. In the final analysis, the game is an entertainment industry, people's time is surplus, need entertainment. "The veteran gaming practitioner admits that it is important for game practitioners to control the user's addiction in the early stages of the game." This stage, the user is not very mature, and most young. 　　Must let the practitioner and the society work together, through this immature stage, can let the net swims become one to let the populace accept leisure entertainment. For minor protection and industry norms, press and publication Administration, Central Civilization Office, Ministry of Education, League, Ministry of Information Industry, Ministry of Public Security, National Women's Federation, China concerned about the next generation of work Committee eight, in April 2007 jointly issued the "on the protection of minors and physical and mental health to implement online game anti-addiction system notice", and was formally implemented in July of that year. 　　The system only for minors, limited scope including large-scale online games and leisure games. Network game anti-addiction system's core content is: minors accumulated within 3 hours of the game time for "healthy" game time, more than 3 hours after two hours for "fatigue" game time, in this time period, the game proceeds halved. If the cumulative game time of more than 5 hours that is "unhealthy" game time, the proceeds will be reduced to zero, thus forcing minors offline rest. In the future, the operator will be identified by the classification of the initial recognition of adult realThe name of the registered identity information submitted to the Public Security Department for verification, verify that the user will be included in the network game anti-addiction system. At present, in the domestic main game sites and games, have appeared to remind netizens not to indulge the game tips. But several inspections by the press and publication administration have found that individual companies are still not performing. At this annual meeting, Ko Xiaowei, on behalf of the State administration, reiterated that more stringent regulatory measures would be adopted to strengthen monitoring: a written warning for the first-time problem-finding enterprise, a time limit for improvement; for the second problem-finding enterprise, the punishment and public exposure, even the listed companies are not soft, At the same time suspend the introduction of the Enterprise version of the game and the domestic game of the record of the public test; for the third problem of enterprises, once found immediately stop the operation of related games, until the total correction.　　In 2007, four online gaming companies were stopped by the press and publication administration. How the capital market views the online games from the media and the public has a direct impact on the market's view of the industry. has been so Shi Yuzhu and other games listed corporate executives scratching their heads: Wall Street does not believe that online games. The best example is the PE value of a game-listed company the method of calculation is that the share price of a stock divided by its net profit per share is only more than 10 times times, but also those of the portal class listed companies, PE value up to sixty or seventy times times-although the industry knows that the game's revenue is significantly higher than the advertising revenue of the portal site, But this is clearly not reflected in the share price. 　　According to some industry analyst's report, this year Sohu's stock price is good, largely because Sohu in operation swims "Tianlong eight" on success. 　　Shi Yuzhu believes that this shows that investors are very worried, the state will suddenly introduce a policy, the whole industry to play the game down, because "this aspect of the negative coverage is very large, not very safe." "I agree with the general view that many investors are not sure about the industry," said Ko Xiaowei, deputy director of the Department of Audiovisual Electronics and Web publishing management. But I think investors at home and abroad should be more and more confident about this. 30 years of reform and opening-up, the Chinese government's image of the world is becoming more and more enlightened, more rational and more humane. China's managers, their level, state, management methods, has been less rigid, ignoring the needs of the people. Central put forward ' people-oriented ', ' promote social harmony '. I think these two points our enterprise must be very good to do, do not simply understand the slogan. "As the first company to be listed in the United States, Tang June went to Wall Street the most times." He often received a phone call from Wall Street analysts in the middle of the night, asking how the big stock price "fell today and why." In his view, it is normal for the capital markets to have such a reaction. Because no game company can succeed for more than 10 years, people think that the life of a game is a few years. 　　And if the game companies can prove that they do not rely on one or several games to make money for the company, but a platform, a community, it is more acceptable to investors. In 2007In the annual gaming industry conference, "community" became the most mentioned word by the manufacturer. Suzhou Snail Electronics Co., Ltd. shows their new development of the "Dance Block" game, players can enter the virtual community through their own virtual image, and quickly find their own friends with the same hobby, through their 3D virtual characters chat, video, friends, shopping, the world there are real streets, malls, dance halls, Beach ... When you see a pair of beautiful dress in the virtual world wedding and dance, two never play the female reporter in private exchange: Look pretty good, the original game is not PK kill, go back to play.