Online Payments Grow Fast

According to the survey data, the second quarter of the online payment market volume reached 208.3 billion yuan, the chain Rose 15.6%, up 86.8% per cent year-on-year.

The scale of the transaction continues to expand, the regulation policy has led to the industry facing reshuffle situation

The rapid growth in online payments in the second quarter of 2010 benefited mainly from the following two reasons: first, the differentiated strategy of payment enterprises, with the increase in the penetration rate of third party payment in various fields and the intensification of market competition, most operators aim at the market segments, Thus further promote the development of online payment; the second quarter of the network shopping and travel booking industry, in the small long holiday and the World Expo, such as the stimulus, the scale of online payments continue to expand, the growth of the rebound.

June 21, 2010, the People's Bank of China formulated and promulgated the "Non-financial institutions payment services management measures." The introduction of this method shows that the third party payment enterprises will be integrated into the unified supervision, to standardize corporate behavior and promote the healthy development of the industry. At the same time, the provisions of the market will not have much impact on the major enterprises, some small payment companies may be difficult to meet the threshold of licensing applications facing the exit, the market will be further clarified.

Alipay occupies half of the industry, mining market segments is the key to winning

2010Q2 Third party online payment market in the scale, Alipay occupies 49.61% of the market share, continue to maintain its market monopoly, Tenpay, remit the world respectively to 20.01% and 6.53% of the market share ranked 二、三位. And as the Government strengthens its oversight of third-party payments, payment transactions involving grey areas will be significantly reduced.

Eric Consulting that the online payment market competition is more intense, for industry participants, should take advantage of the Internet economic development opportunities, the third party online payment of the penetration of the field of continuous expansion, continuous market areas of the combination or split, mining a broader market segments, to promote customized services, for example, Online payment and airline cooperation development platform.

2010Q3 transaction size is expected to reach 255 billion, continue to maintain high growth trend

Eric predicts that in the third quarter of 2010, in the summer tourism, consumption and the World Expo, driven by hot spots, the online payment industry will continue to maintain a rapid growth trend of transactions, is expected to reach 255 billion yuan, the chain growth will exceed 22%.

At the same time, the central bank's new regulations and the online Super Net banking system will greatly promote the development of the online payment industry, says Eric. The new regulations of the central bank have standardized the relevant standards of the payment industry and improved the operating environment of the industry. The online payment system of Super NET will be more developed, thus perfecting the industry infrastructure and further promoting the expansion of the transaction scale.

In addition, with the user's acceptance of online payment gradually increased, as well as pay the industry penetration gradually deepened, the third party online payment industry distribution will be more extensive, such as credit card repayment, online insurance, and the recent hot group buying market will bring new opportunities for third-party online payment.