Online shopping transaction scale is growing rapidly

China's online shopping market traded at 454.76 billion yuan in the third quarter of 2013, up 42.4% from a year earlier, compared with 36.6% per cent, compared with the previous quarter, according to a new data report from the Iresearch consultancy.

In the business market, the cat accounted for 51.1% of the total, Jing Dong to 17.5% ranked second, Tencent Electric (including Xun network and QQ online shopping) to 6% ranked third.

Online shopping transaction scale is growing rapidly

In the third quarter of 2013, China's online shopping transactions amounted to 454.76 billion yuan, up 4.0 from the previous quarter, up 42.4% from a year earlier, according to the consulting data.

Eric analysis that on the one hand, the three or four-line city internet penetration rate of the promotion of online shopping for the cultivation of consumer habits laid the foundation; On the other hand, the network of core enterprises marketing means and content richer, through a variety of channels to cover different user groups.

A further increase in the proportion of the business-to-consumer to the platform development

In the third quarter of this year, the transaction size of the Chinese online shopping market, which includes Consumer-to-consumer, is 166.26 billion yuan, the overall proportion is 36.6%, a 5.6% increase over the same period last year, according to the consulting data. From the growth rate, the third quarter of the market for the purchase of consumers, 68.1% year-on-year growth, higher than the overall network shopping industry and Consumer-to-consumer market growth.

Eric Analysis believes that the consumer market to maintain rapid growth, on the one hand, because of the quality of consumer platform merchandise and business reputation is relatively high, easy to get users; On the other hand, the traditional retail enterprises are increasingly affected by the impact of the electronic business, more choice to enter the open platform to complete the process of electronic

Tian Cat, Jing Dong, Tencent electric dealer ranked three

From the market as a whole, market concentration increased, TOP10 enterprise turnover accounted for 89.7% of the overall market. One of the days of the cat steady to 51.1% ranked first, Jingdong and Tencent Electric quotient (including Xun Network and QQ online shopping) two or three.

In the second echelon, the two-line same price, the whole channel operation and so on, which Suning is easy to purchase, have not achieved very good results. In addition, Amazon China, Xun Network, the only products, a store, Dangdang and Gome (micro-blog) online three quarter of the market share has been increased in varying ranges.

After the two quarter of the collective price of electricity business after the war, the core enterprises began to the platform of exerting force. Eric analyzes that the open platform will become the main force point of the future business market.