Online supermarket to enter electric power quotient of the dispute heats up again

Increasingly large e-commerce market is constantly attracting traditional enterprises to participate in the Wal-Mart and Carrefour and other traditional super stores after the test, Metro also entered the war, and the pace of rapid, there is the momentum from behind. In a growing number of traditional offline sellers to enter the field of electrical business today, rely on the major network companies started the day will become more and more difficult. The power of the competition will be upgraded again, advise vertical operators to recognize their positioning, protect their field, do not have to trouble. (Text/Wang Liyang)

Online supermarket to enter electric power quotient of the dispute heats up again

In the past, the bloodshed between the electric business is basically the electrical business between the animosity, but in Suning, Gome, Wal-Mart, Carrefour, Metro and other lines under the Overlord to enter the field of electricity, the electric business can be regarded as a mano competition.

E-commerce is an important part of the future life, and the traditional grains, daily necessities and other consumer goods are the most basic part of daily life. After Wal-Mart holdings of 1th stores, online daily necessities, grains, such as the importance of the market is more super selling places. Not only the large supermarkets under the line to join the field of electricity, Cofco group's "I buy the net" is also doing food-type electricity business. Electrical Business Market Product category is from the initial period of clothing, 3 C, books and other products gradually to the life of the commonly used goods evolved, the electricity market products will be more and more rich, with which comes the fierce market competition.

Self-client mode battles constantly the cat steals the music

When the fight with Beijing east after a long time, Su Ning, Gome also online with the Beijing-East launched a fierce game. When, Jingdong, Bowser, Suning and other such companies such as the consumer is basically a proprietary type of electricity, and the current competition of the most fierce electricity market is the consumer-owned business. Under the traditional super stores and online Jingdong mall similar in nature, mainly as a comprehensive large-scale supermarket stores.

In each major line after the supermarket into the field of electricity, they will continue to line the store mode, and will be able to plan to get through the online and offline sales links, while the integration of offline physical store logistics system. Jingdong Mall's rapid development, has caused more and more traditional offline retail giant attention, first Suning, Gome, and now constantly have Wal-Mart, Carrefour, Metro joined. Beijing East in the past few years the continuous four enemies will have a certain inhibitory effect on its future development, but this is the inevitable and sooner or later, the reality of the development process of Jingdong. At this time as a platform for the day of the Cat Mall, and sold out of the van where the goods can be stolen music.

Vertical electrical business needs to be clearly positioned not to be suicidal

Now more and more rely on vertical mode to start the electric business website began to go to the integrated electric Business Road, in the own market to a certain height, encountered the rising bottleneck, the vertical electric business began to covet other electric market segment. Selling books. When now become a comprehensive platform for customers, 3C started the Beijing East has also become a comprehensive electric platform, the shirt started from the customers who began to sell cosmetics. The bigger the stall, the more competitors, the more likely to throwing, other vertical electric operators as long as the brand success will naturally be able to maintain the existing market position, without competing for the strength of other electric business, do not blindly expand. At present the comprehensive electricity market competition is more and more intense, if rashly enters will die very miserably.

Now the electricity quotient pattern basically has already set, the vertical electric business must not ego expands the danger to develop the comprehensive category, maintains the existing superiority, after the electric business cold winter will usher in the development the second spring.

Conclusion

Offline large-scale physical stores to enter the field of electrical business is easier, online dealers to the offline physical stores into the more difficult. Because the traditional online giants have enough stores, these stores have occupied the best geographical location, they enter the electricity market as long as the establishment of a website, after the operator's ability to see. and the electrical business to enter the physical store needs to pay a high price, and has not occupied the favorable terrain, such as the size of the Jingdong electric dealers just built logistics to layout line. In the development of e-commerce to a certain extent, the need for offline and online operation at the same time, so more and more offline retail giants to join the competition in the electricity market, which will accelerate the electricity industry shuffle. What the vertical electric dealer has to do now is to stabilize the existing market, through this time the electric trader winter.

(reprint please indicate the source Wang Liyang blog)