Online tour and then lift 1 yuan war blood fight double 12

Absrtact: Beijing East, the cat, when the electric business giants fighting the double 11 of the war has just dispersed, online tourism market again rolling smoke. December 3, Ctrip CEO Liang Jianzhang announced the investment of 1 billion yuan, the first force used in the start of this year's double 12 promotion, will launch 10 million

BEIJING-East, the cat, when the power of the big-business giants kill the "Double 11" the war has just dispersed, online tourism market has been rolling smoke. December 3, Ctrip CEO Liang Jianzhang announced the investment of 1 billion yuan, the first force used in the start of this year's double 12 promotion, will launch 10 million 0 profit products. On the same day, the Bulls to the Securities and Exchange Commission SEC filing documents, plans to issue new shares up to 100 million U.S. dollars in the latest financing, the two 12 price war with ammunition. And the same tour of the reference slogan is directed to the cattle, the oath in the outbound travel to use 12 months to exceed the pedestrian cattle. Mother Donkey also announced on December 4 that 3 banks awarded a total of 10 billion yuan, launched the "outbound double 12 pre-sale" activities. And according to the relevant responsible person revealed that the company will be in the "double 12" launched 120,000 1 yuan of ultra-low price tickets, and sent a value of 30 million Yuan Spring Festival red envelopes.

Last year, Ctrip in a high-profile December 12 defined as "Tourism carnival", tourism products in the off-season sales also began to become "justify", in order to compete for market share, the online tour operators have invested heavily in this year's "double 12", from the "Half-price explosion" to "1 yuan seconds to kill", a full of tricks. The festival product also extends from the air ticket to the hotel, expands to the scenic spot ticket, the front line continues to lengthen. And every year's "double 12" promotional products also naturally become the next year's "price war in the main battlefield."

It is reported that the tourism electric business platform of these activities are nationwide, promotional lines are covered in East China, South China, north China, South China four major departure, the people all over the country can find the corresponding line. Most of the line's departure time from December to next January, whether for the end of the year to relax the office workers or the budget of the wrong peak travelers, are extremely attractive.

Upgrade version 1 Yuan War

Ctrip has been in the Web site and app officially launched the "double 121 global" activities, including the Maldives and other 12,120 global 16 popular destinations 1 Yuan tourist line places, as well as the maximum of 900 yuan per person to reduce red envelopes, claiming "1 yuan outbound travel" the most preferential price.

Starting at the beginning of the "1 Yuan ticket", online tourism market around the "1 yuan" topic has done a full article, the reporter found that the "1 yuan play global" activities, "1 yuan" scope has been extended to the free line and with the group tour, even the highest customer price of outbound travel field. With the previous part of the travel agencies limited reduction, discount offers different, with Ctrip as the representative of the online tourism platform set thousands of travel agents, plus their own huge subsidy, in the tourism site and app on a large scale of 1 yuan outbound products, the year since the 1 Yuan tickets to the climax of the war.

Brand independence less than two months of Ali travel-go AH also in the "double 12" to kill online travel entangled long 1 yuan war, and will be the main force from the admission ticket expansion to the field. Go AH said, will be in the "double 12" launched 120,000 1 yuan of ultra-low price tickets, 30 million Yuan Spring Festival red envelopes, can be used to buy the platform on the plane tickets, train tickets, car tickets and other transport commodities, in advance for the consumer's Spring Festival "preparations."

Earlier, when the ticket war, the ultimate cost is often the scenic area, online tourism enterprises to the replacement of resources or a small amount of subsidy to do 1 yuan sale. and the ticket price system is relatively less free, standardized sales process makes the price space can be very small, airlines do not participate in subsidies, agent subsidies can be obtained by the return is limited, so 1 yuan ticket of the main financial support side, in fact, is the online travel enterprises themselves. From this point of view, "1 yuan ticket is the real strength of the marketing approach, Low-cost outbound travel is to attract the real value of the travel crowd marketing products, the online travel enterprises need to balance their marketing products and costs to fight again." "Go on," said the relevant person.

Outbound travel becomes the focus of contention

A previous online tour of the "passers-by cattle blocked the same journey" incident uproar. Recently, reporters learned that the same trip to open the "double 12" big promotion, announced that let 120 million yuan. The same tour of the client screen, "bull-bleed price" unusually eye-catching. Reporter noted that to 1 yuan tickets and a huge scenic resources of the same process, in this promotional activities, scenic products only targeted at the introduction of skiing and hot springs and other winter tourism projects, preferential activities is also a regular discount promotions. Invested 120 million yuan to launch the outbound travel and cruise products, the challenge of the meaning of cattle is also very obvious.

The fire was sparked by a "kill order" launched by the cattle network on the same trip. Some travel agencies said that the cattle asked the travel agency to raise the price of the same course, or in transit between the cattle and the two selected one. According to the industry analysis, both sides are actually in the outbound travel market resource contention. The incident was subsequently confirmed by the senior management of the road bull. The same journey also not to be outdone to launch the "Manui Strikes Back", outbound Travel division CEO Liu to the Road Cow issued a formal challenge book, said "the same journey will use 12 months from the scale of business overall more than the way of cattle outbound business, 2015 will serve more than 1 million people, and put less than passers-by. "Escalation of the two sides in the outbound travel market competition into the white-hot, so that this is not a calm industry competition environment again waves."

At present, the passers-by and the two online tourism companies secretly price war, reporters have compared two tourism products, found that both sides in the same line of the same time tourism products, have secretly cut prices, each other to pull low price behavior. Coupled with the industry's "double 12" promotion, consumers at this time to choose outbound travel, should be the most affordable time.