Online travel Ctrip profit a solo show, net operating income first 1 billion Dollar club

March 20, Ctrip released 2014 years of Four seasons and the full year earnings. According to earnings, Ctrip 2014 net profit of 240 million yuan, to break the online tourism industry loss of the magic curse, profitability and liquidity and loss of hundreds of millions of cry. Ctrip's earnings come mainly from operating figures far above market expectations, in which the open platform strategy has led to sales of various lines of business, and the mobile strategy has made Ctrip travel the most powerful application of online tourism. Ctrip Chairman and CEO Liang Jianzhang [micro-blog] said that 2015 is an inspiring year, the growth of new business will further promote market share, led Ctrip two of the full harvest of entrepreneurship, and create brilliant.

Online travel Ctrip profit a solo show

Today, Ctrip announced the year 2014 and four quarterly results, Ctrip has become the only annual earnings of many online tourism sites listed companies, and continue to maintain the "people all lose my own profit" situation. Analysis of the company in 2014 after the post, only Ctrip to maintain profitability, net profit of up to 240 million yuan; the rest of the online travel companies in the total losses, to where the total loss of 1.85 billion yuan, the loss of the year 886%, the annual loss of art dragon 269 million yuan, losses increased 60% , the annual loss of 449 million yuan, the loss of 432% year-on-year increase. Most of all, Ctrip has decisively accelerated the investment in 15 small businesses, laying the first opportunity for long-term development, and further building up competition barriers. Faced with the company of burning money, without hesitation, step by step press, determined to expand the market share, so that all the online companies, but to ensure their own profits, all this proves that Ctrip's high-quality and Ctrip business model of profitability, through the past 15 years of meticulous focus on management to create, it is difficult to be simple replication. In the same trade losses amplified into a loss of blood, Ctrip is unable to extricate oneself all the year's profit is not only a show, but also represents Ctrip more capital in the next competition to grasp the initiative to maintain the leading situation.

Net operating income the first 1 billion dollar club

According to earnings, Ctrip's full-year earnings come from operating figures that are much higher than the market expects. Ctrip Annual net operating income of 7.3 billion yuan (6.1884,-0.0076,-0.12%), converted close to 1.2 billion U.S. dollars, the first Chinese online Tourism commission income beyond 1 billion U.S. dollars listed companies. In comparison, the annual revenue for the Arts dragon 1.16 billion yuan, where to go to the annual revenue of 1.76 billion yuan, even if the entire art dragon plus the whole where to go, and Ctrip compared to a business unit (large accommodation for the annual revenue of 3.2 billion yuan, major traffic revenue of 3 billion yuan), still somewhat inferior. Through open platform strategy, Ctrip enriches product line in the field of machine wine, enhances price competitiveness, concentrates on technological innovation, improves service quality and efficiency. Benefit in the relevant layout, Ctrip large accommodation and transport business in the existing large scale, the whole year still maintain 63% and 90% of the year-on-year growth, particularly commendable, further open up the gap in market share, so that competitors are difficult to catch.

Mobile turnover unrivaled online travel

Http://d6.sina.com.cn/pfpghc/6d46884e948d40e4857cc7557f5c477c.jpg
The strong growth of net operating income is the result of the "thumb + cement" mobile strategy. The use of Ctrip rich products, perfect background service, as well as advanced technology systems, Ctrip mobile phone platform can fully provide the most comprehensive seamless one-stop service, driving the mobile platform of the indicators of the bright eye performance. As of the end of the four quarter of 2014, Ctrip Travel wireless applications already have about 600 million cumulative download volume, the chain growth of 70%. During the February 2015 Spring Festival, mobile platform trading volume accounted for more than 70%, becoming the online tourism industry to become the most powerful application, is the most brilliant bright spot.

Opportunity: First quarter net revenue annual growth rate will be as high as 40~50%

Liang Jianzhang is very satisfied with the outstanding achievements made by Ctrip in 2014. In the face of 2015, Liang Jianzhang showed a high level of optimism that the annual growth rate of net revenue in the first quarter would exceed the past few years, with some 40~50% strong growth. He also pointed out that Ctrip has spent a huge sum of money to enhance the price competitiveness, product development team Combat effectiveness, quality service capacity and efficiency, 2015 will be an inspiring year, the growth of new business will promote market share further promotion. Looking to 2020, the value of the tourism platform will be with the tourism industry's future echoes, Ctrip two times to create brilliant, become the world's largest and most valuable e-commerce companies.