Open the data to see who will be China's Facebook?

The world's largest social networking site, unlisted Facebook, is valued at close to hundreds of billions of dollars, leaving many old internet companies behind (Yahoo is less than 20 billion and AOL has only more than 1 billion), and even many believe Facebook will soon overtake Google (180 billion) in its IPO, Facebook is no longer a company, it is a code symbol that represents the next generation of Internet, built on human networks, after the Internet technology-led Google. SNS site, a combination of blogs, mailboxes, instant messaging and can subscribe to news, the establishment of personal personality page, such as community sites rapidly in the global spread, became the Web2.0 many applications of the most optimistic model, now the Internet era, is a word will be called social networking era.

In China's special internet environment, has been born "Chinese ICQ", "China Google", "China YouTube", "China Groupon" and so on. So many internet bosses have a dream of "China Facebook", whether they openly admit it or not. This article will be a brief introduction to China's social networking site (SNS).

I. Renren

Renren is the company's social networking site, everyone company by the Oak Interactive group renamed in December 2010, the 2002 Chen to SP (Wireless value-added services) as the basis for the creation of oak interaction, and Renren began in 2005 Wang founded the network, Chen then launched the campus community 5Q, 5Q and the campus has launched a fierce competition, and then the campus capital chain Problems, 2006, the campus of the campus was acquired by Thousand Oak, and 5Q integration.

August 2009, "Network" officially renamed "Renren", from the campus SNS to white-collar and other market expansion. The number of registered users in 2010 exceeded 100 million, claiming to be "China's largest real-name SNS social network." In May 2011, Renren, as the main business of Renren, landed on Nasdaq and became the first Chinese company to be listed with SNS concept.

SNS Web site through the release of Share diary, new, albums, music and video and other stations inside and outside resources to form a user interaction platform, and the commercial value of this platform is its user flow as the import portal.

Renren profit model basically covers the current Internet mainstream profit way, network advertising, E-commerce, online gaming and Internet value-added services. The following figure is the quarterly change in business revenue for all:

Network ads mainly include display ads, brand pages, promotional information, games embedded ads and the latest online for small and medium-sized self-help advertising solutions, brand virtual gifts, online sponsorship, and so on. E-commerce is mainly from the glutinous rice network cooperation merchants get the Commission income. The network game is through the props and so on charges, for the third party development game, everybody divides into. And in the Internet value-added, such as VIP Members, buy gifts and Renren home page dress up business, but also include the open platform for Third-party applications. The above Renren profit model basically covers the current China's mainstream SNS website profit model. In the composition of everyone's income, advertising revenue, and E-commerce in which the proportion of small, income calculation in other Internet value-added services.

As a pioneer in the field of SNS in China, everyone by virtue of the first advantage has occupied China SNS market leader position, and through the acquisition, as well as with Renren, everyone game, Jingwei Network and glutinous rice network of mutual links, forming a set of social, leisure, business and shopping as one of the complete SNS ecological system. But compared with Facebook's dominance outside China, Renren is far from being a Chinese Facebook, and with the rise of Sina Weibo and the entry of Tencent, Renren has been hit by a huge impact, and the total number of users is still growing, as the number of users in Renren has changed. But the growth rate has slowed markedly. And Renren has not been able to recruit student groups, as Facebook does, and keep them on Facebook, even if they have left campus. On the contrary, Renren is not only faced with the loss of students after graduation, but now even in school students, also by Sina, Tencent and other snatch, can be seen from the next map of Google search trends in contrast to see the microblogging of traditional SNS site erosion.

Second, happy net

In China, another has been placed high hopes of social networking site is Cheng in 2008 founded the Happy Net, up to now the number of registered users has reached 117 million, happy net target crowd positioning in white-collar.

But the current happy net has fallen into the development difficulty Bureau, happy NET and ordinary social network, the main content to attract customers have two items, one is diary, music, video and other content sharing, and the other is a variety of social games, that year by virtue of stealing vegetables and parking spaces and other rage games, happy Net became China's largest SNS social networking site. But now happy net these two aspects are subjected to the huge impact.

The first is the rise of Weibo, the diary of traditional social networks, music, video and other content-sharing impact, micro-blog has almost become the birthplace of all hot public topics and communication platform, while the microblogging constantly into the SNS network of acquaintances, SNS and micro-blog in the content sharing of the homogeneity of the obvious, the competition between the two more and more intense, Weibo, by virtue of its quality of sharing content, is more competitive.

Compared to Renren, happy Net is more dependent on social games, but because of the short life cycle of social games, in the popular game spent its golden period, because there is no good follow-up game follow up, network appears to be insufficient stamina, at the same time the domestic game open platform, such as open platform, QQ, This kind of platform because it can provide more users and traffic. A large number of social game developers are attracted to these platforms, and happy network is increasingly difficult to develop social games.

The following is the Alexa traffic performance of the past two years:

Alexa data shows that from the beginning of 2010 to this August, in just 1.5 of the time, the daily users of happy net fell about 65%, showing a downward trend, and this time corresponds to the rapid rise of Weibo.

SNS website is essentially an acquaintance social circle, but happy net from the beginning, the foundation of its development is not based on the social circle of acquaintances, but based on the popularity of the one or two games, which is the reason for its success, its decline also come from.

(Responsible editor: The good of the Legacy)