Opening the first micro-trust public platform to this day

Since May 10 last year opened the first micro-trust public platform to today, a full year, the first micro-letter public number plus 110376 people, and then opened the two public number a total of more than 28,000 people, now three add up to close to 140,000 users. Perhaps more than 100,000 users for some companies or public consumption of the public number is nothing, but for the individual operating a rooted in the field of teaching and training account, they are more satisfied. So, on the first anniversary of the day, I will summarize the following methods and experience to share out, I hope for those who like me to scratch entrepreneurial people have some inspiration.

1, before the opening to have a clear positioning. Since 09, I have been working part-time in training institutions to teach the civil service examination topics, the need for candidates to learn, because the application is a long-term process, candidates need to accumulate some political commentary on the material, then think, can use micro-letter public platform for candidates daily to provide some hot and commentary articles, In particular, some good words in the article good sentence, accumulated more, the article writing affirmation has improved. So, at that time, the first micro-trust public number was named "The Civil Service examination good word good sentence", spend 10 minutes a day from the People's Daily, Xinhua and other extracts some articles to push. After the line, users add quickly, 3 days to reach more than 500, to achieve the basic conditions of certification, set up confidence.

The basic positioning of the micro-credit public number is very important, it should initially be positioned as a service user's product, so that users feel useful to add. Later, the micro-letter official also made a special statement, stating that the positioning of the problem, should be products rather than marketing tools, this is very much in favor.

2. Provide professional content consistently. Do micro-credit public number must do their own familiar areas, familiar with the needs of users in this field, otherwise take for granted, content is not necessarily popular with users. I have been engaged in the public testing training industry for many years, the needs of candidates are more familiar. The next step is to constantly push professional content. I regularly push an article regularly at 7 o ' clock in the morning, so that those who are working will pick up their mobile phones on their way to work. This persisted for more than half a year, only one unit overtime to the evening 11 o'clock more to come back, just interrupted a day, usually is every day to insist hair. Whatever you do, persistence is important, even if there is a short-term interruption, user trust will be discounted.

3, as far as possible certification. The role of micro-credit certification is very large, in addition to enhance authority, the increase in natural flow rate will be 35 times times higher than before the certification. On the good sentence of the good words in the signal before 11 certification last year, natural flow to reach three digits per day is not easy, and after the certification is not less than three digits, the end of November before the national test, daily users add to five hundred or six hundred, this March, the peak before the joint test, the natural addition of seven hundred or eight hundred people, the highest close to 1000 people. Therefore, if you can certify the proposal or certification. This is more effective than simple promotion, the introduction of the Internet to shake, spend money plus powder, these are useless. So, rather than think of some opportunistic methods, it is better to authenticate some more real users.

4, to find ways to develop a multidimensional user value. Micro-trust platform users will have a small amount of loss every day, if not timely development and utilization is very regrettable. In mid-October last year, after the application of the national examination, I will normally teach some of the handouts to organize, pushed on the platform, did not expect the big popular, one months to sell nearly thousands, at that time only 30,000 people, the platform's pay rate is quite high. With the first micro-letter experience, and then began to open the Civil service interview good words good sentences and the civil service exam knowledge accumulated two public numbers. In order to better develop user value, earlier this year, I started the Ning network, specifically for the platform to provide users with some free and paid preparation materials, and then the platform to drain users. March mid-June after the peak, through micro-letter drainage, Ning network day IP up to more than 8,000, PV value of nearly 100,000, every night a large number of candidates with mobile phones on the site to do problems, once made the site paralyzed, had to do the server expansion. Therefore, the timely development of user value is also very important, not only to benefit themselves, but also from more aspects to meet the needs of users.

The above four points is my year to operate the micro-trust platform The most important experience, and then summed up as a point, is to find their own field, to have their own ideas. I found that a lot of experience sharing online marketing companies in the hype, the individual is not practical, or with their own exploration and practice. For me, with the initial user base, the formation of a more mature development program, resigned in late April, specialized operation of several micro-letter platform and Ning network, gradually embarked on the corporate operation of the right track, cut into the online education field, to provide users with more convenient and personalized content services, and initially with two VCs in contact financing problems, Hope to be from a grassroots entrepreneur to the online education field will go a little farther, then to share some of the experience.