Operator free flow training habit is not a good idea

Recently, China Telecom combined Tencent Video and ZTE, Huawei, Cool faction, Lenovo, Samsung and other mobile phone manufacturers released Tianyi Tencent video phone. China Telecom, regardless of new and old users, as long as the purchase of the sky-wing Tencent Video phone will be able to obtain a free 4G experience, six consecutive months each month to give 15G traffic, and can be viewed through the Tencent video movie blockbuster.

According to experts ' interpretation, China Telecom's move is to cultivate the user's traffic habits, which is also an important means to promote the flow of operations, estimated China Telecom's trader is also the same thinking.

However, whether this stimulus to the use of traffic will achieve the intended purpose, is indeed questionable, from the practical value, far less than the introduction of China Mobile, the flow of the integration of more practical.

In 2014, some local companies in China Mobile began to cooperate with Alibaba, users use Taobao and other applications generated by the flow fee by Alibaba to pay without users, and later, China Mobile group and Sina Weibo reached an agreement, users of the use of micro-Bo generated by micro-blog traffic will be paid. These ways, to ensure that the customer experience of consistency, not because of the free use of a large increase, and then the charge of a high price of traffic.

Of course, because of the different characteristics of traffic-type business, China Mobile launched the flow of the system is only for the flow of less expensive applications, for video and games such a large volume of consumption of traffic does not open a similar mode of cooperation. As we have analyzed, if operators and Internet application providers have not yet found enough third-party paid revenue model, it will not pay users such a huge fee, Weibo has been found, but the video is the most difficult to achieve.

This kind of cooperation between China Telecom and Tencent should be a useful exploration of the cooperation between operators and Internet companies, but the model of this kind of business is the traditional value-added business inertia thinking, and does not consider the particularity of mobile Internet service and traffic usage habit.

This mobile phone is known as "sky-wing Tencent Video Phone", can not install Archie Art, Youku potatoes it? Obviously not. If users can independently install and Tencent video competition applications, China Telecom How can we ensure that users will not expire in 6 months when the Tencent video? If a mobile phone is only a few months with a certain application, but it is known as So-and-so mobile phone, it can only be a gimmick. Otherwise, the market now all kinds of mobile phones pre-installed a lot of applications, is not to be called "mobile Huawei and map today's headline Baidu paste flashlight mobile phone"?

The Internet industry has a pattern if a business to charge, it is best to charge at the beginning, or let users know that the business must pay to use, otherwise, even if the formation of the use of habit, as long as a fee, users will run away, and even will not hesitate to run to other early fees of competitors there. China Telecom for a few months of free flow, due to the user at a loss, whether customer satisfaction or user loyalty will be greatly affected.

From this point of view, China Telecom's product, rather than "buy mobile phone delivery flow" than to tell customers is "in advance six months of flow costs, mobile phone is free to send", so use six months later to continue to use, the customer's psychological will be good to bear some!

Habits, good habits, and bad habits, see how to cultivate. Traffic does not charge such a situation, the operator is simply not able to do things, do not have to be free of such gimmicks to attract attention, the consequences can be very serious.

Free is a sharp knife, indeed can be invincible on the internet, but if the use of bad will hurt themselves. Flow is still the life of operators, "free" such a reference to be cautious, otherwise, once in the community to form a wide range of expectations, operators of the bitter days can really come.