Oppo product Manager Talk about U2s: Not every cell phone is called self-portraits artifact

Self-portrait has become one of the most competitive market segments in the smartphone arena at the moment. At the end of 2012 Oppo Ulike 2 of the launch, not only laid a oppo ulike 2 in the hearts of consumers self-portraits artifact status, but also opened an industry "self-portraits artifact" of the contest. It is oppo ulike 2 undisputed success, also make its successor model Oppo third generation of self-portraits u2s has been attracting attention. Recently this is regarded as the third generation of self-portraits products in Oppo Sina official micro-win to announce. Anecdotal forecasts that Oppo's official warm-up means U2s is about to be officially listed. So after the comprehensive upgrade of the oppo third generation of self-u2s artifact will bring what kind of surprise? In the face of various mobile phone competition, how will u2s defend its leadership status? To this end, we specifically and Oppo U2s product manager Derek Communication, and to bring you first-hand details, and the product development behind the story. From the true machine specifications, OPPO U2s has a very large appearance of the bright spot, it uses a 5.5-inch 720p resolution of the large screen, and particularly with the ultra narrow border design, and the front camera remains the same as the Ulike 2 5 million pixels. Recently the higher front camera pixel is used as the main selling point, and many manufacturers put forward the concept of wide-angle, but why the first initiative to promote the concept of oppo but U2s did not do it? OPPO U2S product manager Derek said that Ulike 2 pioneered a 5 million per cent predecessor, opening a new field in the mobile phone industry, after which a variety of beauty mobile phones emerged, pixels from 2 million to 5 million to higher ... "then we are thinking, Now the homogeneity of the mobile phone is becoming more and more obvious, for the newly popular self-portraits differentiated market, which day will appear before 13 million or higher pixels? Or is it just a gimmick? What is the value of self-portraits for the user? "The original front camera evolution is for video call service, but in the domestic video call development is still in the starting point, combined with the use of people, the front is often used for self-portraits rather than video calls, so around the front, there is the first thought of the Ulike 2 self-portraits concept." Derek and his team ultimately believe that, based on the user level, the intention is to shoot themselves, to shoot beautiful yourself, and then evolve two requirements: 1. photo quality; 2. Imaging effect. is the picture more beautiful in any case? For most users, the number of pixel elevation does not bring several times the "Beauty index", so users would prefer to see the effect of beauty. But the vast majority of users only like moderate beautification, to be beautiful at the same time without losing true. So Oppo has an understanding of the pixel value of the front camera: It's clear enough to present itself perfectly. "So in our opinion, 5 million pixels is currently very good for front cameraThe pixel value of the head, the higher the specification does not bring the user experience ascension. "In addition to the higher pixels, more and more mobile phone manufacturers are beginning to focus on the perspective of the front." According to popular theory, the front-wide perspective can bring a broader lens vision, a broader range of framing, to avoid female users to take a picture of the face of the more trouble. So what does the Oppo research team think of wide-angle lenses? Derek says now that we're talking about big aperture, a big angle is generally used in a rear-facing camera, and the more you're doing it for yourself, the larger perspective may also bring in lens distortion. PS: In fact, a lot of user feedback from the network, it is true. Oppo after repeated tests, the final 70-degree and 88-degree perspective, after repeated debugging, chose to let the proportion of the most suitable for self-portraits, photographed the most authentic, while avoiding the best "self-portrait golden angle of view." "Self-portrait of the Golden Angle" brings a broader picture angle and a better photo experience, so that the image ratio is better, comfort and imaging ratio of the best presentation. In summary, Oppo's third generation of self-portraits U2s will focus more on improving the imaging effect, rather than blindly chasing high pixel and exaggerated wide-angle specifications. Derek tells us: "The user wants to make a more beautiful self, not completely unlike their own people, here beauty has a degree, the United States is based on the real self optimization, is a certain degree of enhancement, there is a limit, we call it moderate beautification." In addition, female users do not like the complex operation, it is best to finish the photo to complete the role of beautification, and the film is the best, do not need to adjust the degree of beauty, we call real-time beauty and a key beauty. "OPPO U2s is in this concept, inherited the beauty integration of the" ultimate Beauty "function, and further provide grinding, beauty skin, big eyes, bright eyes, thin face, teeth whitening, add to shine, acne and other beauty functions. In addition, the new set of background virtual and beauty makeup space is also very practical. The former can let the user in the process can choose to blur the background, so that you want to more prominent, and this function can be manually opened, the latter is to let the female user of the color of the picture also does not matter, U2S will. Choose the right makeup with face recognition. Obviously, from the communication content of OPPO product Manager and the information we have at present, OPPO U2s not blindly pursue all kinds of marketing gimmicks, but pass on the consumer the function cost which is not practical to the consumer. We are oppo this kind of sinking heart to carefully carve the true "self-portrait Artifact" of this mentality, as well as the user use habits of the perfect fit more gratified. Believe that when this product is truly listed, it will be because of its excellent "internal strength" widely praised. For domestic brands, the intention to do a good job each product, the intention to treat each user, the intention to manage the brand image, more can win respect and the market.