optimization of distribution efficiency and simultaneous improvement of customer satisfaction

Source: Internet
Author: User
Keywords E-commerce logistics distribution business E-commerce
Tags .mall business business e-commerce class close customer customer satisfaction customers

The development of E-commerce makes everyone to the logistics and distribution of the requirements of the higher , distribution center to the supply of various locations can be small quantities, large batches of delivery, and the number, frequency and direction are not determined. E-commerce produces more than 5 million shipments a day, about half of our daily shipments, but the domestic logistics development level is lower than the development of E-commerce needs a lot of "burst warehouse" This phenomenon often occurs, express also became a "slow pass." This time the logistics distribution is close to the user and service of strong activities, can not only consider the shortest route, the lowest cost or fastest, but from the overall supply chain management, to consider the optimization of distribution efficiency and customer satisfaction with the promotion of synchronization.

Provisioning efficiency and distribution costs

Reasonable choice of delivery time. Located in a large city distribution center in the distribution will encounter the problem of too long delivery time, mainly because of heavy city traffic congestion, especially during the daytime rush hour, it is almost impossible to complete the planned distribution tasks, so in time to choose the period of less flow to implement distribution, such as the choice at night.

Combine distribution with purchase. Distribution of vehicles on the start will produce costs, in order to reduce costs, we must try to make the vehicle in the course of operation to reach its full load capacity, from this point of view, the distribution of vehicles in the distribution task after the completion of not no-load back to the distribution center, it is necessary to search for transport goods But this requires the procurement of inventory and distribution inventory coordination operation, more difficult, to balance the total inventory and transmission efficiency, when the balance can not be achieved to expand the object of transport, with the completion of the distribution of vehicles for other enterprises to transport goods, the provision of third-party transportation services.

Make full use of external transport vehicles. Distribution Center distribution tasks in the long run is not evenly distributed, if according to the largest distribution of transport vehicles, will be in less than the period of distribution of vehicles idle, so in order to avoid unnecessary waste, we should make full use of external transport vehicles.

Optimization strategy of integrated distribution

Merge policies. As a result of a wide variety of products, not only packaging patterns, storage and transportation performance is not, in the bulk of the difference is very far. In a car, if only a large cargo, often to achieve the load, but a lot of spare capacity: only a small volume of goods is the opposite, it seems that the car loaded very full, actually did not reach the vehicle load weight. Both of these situations actually cause waste. Therefore, when arranging the distribution of vehicles, make full use of the volume of vehicles and load, do full load. The second is joint distribution. Common distribution is a kind of property right level of sharing, also known as centralized collaborative distribution.

Differentiation strategy. Distribution Center distribution capacity is based on the size of the distribution center, the size of the distribution area and the number of service customers or the demand for services determined [3]. Usually according to the importance of customers divided into a, B, c three categories, respectively, focus, secondary and general management. Generally speaking, a type of customer should focus on human and material resources for priority treatment, and C-class customers can be step-by-step, but pay attention to whether it can ascend into Class B or class A, so as not to misjudge the loss.

Standardization of operation and principle of rational action

Without standardization, personnel and mechanical systems, computer systems and automation, mechanization can not be achieved. Although the standardization of distribution center operations is difficult, but from the brocade information in recent years Logistics Information system service Many advanced enterprises, such as far into, rongqing, Kerry Chase and so on in the standardization has made greater achievements, from packaging form, quantity and size, monomer packaging, bar code, location management, distribution operations, inspection methods, To the circulation processing of packaging, bundles, labeling and labeling methods, and distribution routes, such as standardization and standardization, promote the implementation of logistics information system.

Distribution center of the operation depends on the manual content of a lot of people, so for many varieties of small distribution, the efficiency of manual work is also critical. The "principle of reasonable action" summed up by human basic action elements has played a very long role in rationalization and efficiency of manual operation of factory personnel. It is of great value to improve the production work, eliminate the difficulty, waste and low efficiency factors, improve, modify, develop tools and machinery equipment, and improve and develop the product of the products, etc., and to develop the advanced ergonomics. In distribution centers, this principle can be applied to a wide range of applications. For example, in order to the efficiency of the distribution, the high frequency of the goods stored in the library with a conveyor belt or near the elevator, in the easy access to the height of the shelf placement of storage. The supplements are placed at the top or bottom of the shelves and can be easily replenished. Scattered items are stored in advance. can be used to natural goods first out of the gravity-shaped shelves, from the front of the shelves to take goods, from the back of the supplement. can also use disposable carton, excluding carton stacking operations.

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