Overseas mobile phone mergers and acquisitions business for Lenovo is to send carbon in the snow

Absrtact: Lenovo Yang Although Lenovo executives have a number of ambiguous responses to the industry's hotly-negotiated mobile phone mergers, the cobwebs analysis shows that the overseas handset mergers and acquisitions business is not icing on the cake for Lenovo, but in the snow

Lenovo Yang

Although Lenovo executives have had a lot of ambiguous responses to the industry's hotly-negotiated "mobile-mergers" event, after careful analysis of cobwebs, we have found that the overseas handset mergers and acquisitions business is not icing on the cake for Lenovo, but about sending carbon in the snow. It goes without saying that snow refers to the European and American markets, and carbon is a patent defense partner that can help Lenovo's roots in Europe and America.

The list of Lenovo's overseas acquisitions is BlackBerry and HTC. In fact, the list may be longer, familiar with Lenovo's acquisition of the Brazilian PC business, the association is a person who likes to do long hand preparation, rather than be a wild speculation. Let's talk about why Lenovo wants to buy overseas mobile phone companies.

1, patent defense. In the light of HTC and Samsung's experience in the US market, one would conclude that in a country where patent barriers are high and rights are strong, it costs much to get lucky. In addition, in foreign countries there are all kinds of patent rogue, specifically to knock people patent bamboo bar for a living.

2, channel system. There are many mobile channel systems, such as carrier units. Theoretically everyone is playing fair, but looking at Chinese operators and their partners, the China Cool Alliance has more opportunities than other brands. This means that it is difficult to maximize the benefits of a channel without years of input. Unless you have an amazing product like Apple.

3, Brand promotion. Lenovo's popularity in the United States has been high, but it is not helpful for Lenovo's mobile phone. Like Gree air conditioning in the Chinese market first, but gree small appliances do not necessarily make people worry the same. Overseas mergers and acquisitions for Lenovo's brand-pulling role is quite obvious, in the case of ThinkPad, some foreigners of Lenovo's knowledge of the PC from the world-famous ThinkPad is Lenovo's brand.

4, capital change time. That year, Acer's takeover of the gateway caused a lot of trouble for Lenovo, a typical case of capital swap and space. Through mergers and acquisitions quickly access to Europe and the United States smartphone market ticket, which is much more affordable to pay tuition fees.

Let's talk about the difficulties of Lenovo:

1, money is a problem, but not a big problem. The reason is as follows: Lenovo has always had a good cash flow, in addition, mergers do not have to rely on cash, can be a stock exchange, or even Lenovo can do share issuance.

2, mergers and acquisitions is a problem, but not a big problem. The reasons are as follows: Let's look at Lenovo's list of mergers and acquisitions, with operations spanning IBM Thinkpad,nec in the US, Western Europe, Japan and Brazil, with a relatively high probability of success.

3, regulation is a big problem. This is a question that goes beyond Lenovo's personal ability to agree on the sale of assets at the regulatory level in the country where the multinationals are located. Friends familiar with Lenovo's history may know that at the very last moment of the acquisition of IBM's PC business, the deal almost ended. In the integration of software and hardware today, the mobile phone is not as a hardware products exist, the impact of the category is not only a business path.

Written in the last words:

Although Lenovo needs an overseas borrowing force, it is possible to look at a variety of mergers and acquisitions in a business society with a more compelling intent to sell. For foreign companies, Lenovo may be a good buyer, with a higher success rate for mergers and acquisitions, where the target is usually a stand-alone brand, rather than an easy and crude replacement as HP eats Compaq.