PANGOO:M2C model helps people enjoy top Chinese manufacturing

The World factory in China, why Chinese consumers do not use the most advanced and best home appliance products? Chinese-made goods have long been unable to escape the fate of "foreign-funded drawings + Chinese assembly" or an independent production without intellectual content.　　90% of the substantial profits owned by the intellectual property or technology of the foreign party, only 10% of the meager profits belong to us. Pangu, the epoch-making God in Chinese mythology, a large axe to delimit the boundaries of heaven and earth, and the body into the world of things, began to have the world today's shape ...　　Recently, in the Chinese television field, also appeared a called "Pangoo (Pangu)" Enterprises, the same hands, hoping to create a Chinese consumer to enjoy the best "made in China" consumer new pattern. Into the domestic major home appliances chain stores, in each TV brand showroom, you can find that almost every brand has a new technology worthy of praise. For example, Skyworth TV music fusion function, TCL can be upgraded broadband TV, Haier TV can be adjusted according to the indoor light and shade automatically adjust the display brightness ...　　Believe that these characteristics of the technical highlights, will inevitably let the consumers come to buy to be dazzled. However, these are advertised as the most advanced technical performance of domestic television manufacturers, in Europe and the United States, Japan and South Korea, Australia and other international markets are difficult to board the mainstream television hall.　　For example, in these countries, the television market, you can see the integration of Skype software with video Call function of the TV, configure 6.1 audio almost at home to enjoy the theater-like sound of television (domestic basic still remain at 2.0 audio level) ... Understandably, these countries have higher levels of consumption and mainstream television products are not surprising than domestic ones, but it is doubtful that the vast majority of these high standards of television in the international market are made up of Chinese factories.　　So why are the more advanced TVs not being enjoyed by Chinese consumers? China is the world's factory, as is known to the domestic TV industry.　　In the television industry, including Sony, Sharp, Samsung and other international appliances giants have factories in China, they are sold to the world's technologically advanced and high-quality television also produced in China's factories. But to the regret of Chinese consumers, there is no close water tower advantage in buying high-end TVs produced by these big international brands.　　Even if these products are produced by their own side, but to buy it needs to go through a "go abroad, then import" strange back and forth.　　For television itself, to experience such a round-trip, television or this TV, functional texture will not change; but for domestic consumers, experienced such a back and forth and make the international brand logo possessed after the television, it is a layer of real gold, sales prices suddenly increase, so many consumers exclaiming.　　If you want to buy this TV, you will have to endure the trouble of "bleeding", or you will have to wait until the technology from "advanced" to "mediocre", resulting in a sharp contraction in sales prices. Understandably, in the TV lineThe value chain of the industry, production is only one link, in the proportion of the price only a small part, while the seemingly false value of the brand to occupy a high proportion; it is strange that, since the domestic factory obviously has the production capacity of high-end TV,　　So why do domestic television companies not produce more advanced television to meet the needs of the vast number of consumers?　　Originally, although domestic TV brands do not like the international brand through the "first abroad, in the import" way to significantly improve the product sales price, but domestic TV brands in the domestic market sales process, but also faced with an insurmountable barrier, which is in the home appliance sales market more of the chain of discourse rights. At present, China's household appliances chain generally implemented agent sales model, that is, mainly rely on the collection of entry fees, promotional fees and sales return point to profitability.　　Obviously, the profit of home appliance chain stores is the cost pressure of many home appliances manufacturers. Although the recent gome, Suning and other domestic appliance chain channels are said to cancel the entry fee, for manufacturers and consumers to reduce some of the cost of pressure, but in accordance with the home appliance industry "latent planning", the entry fee is not just the basic cost of suppliers into the shop, but mainly divided into bar code fees, management fees, DM advertising fees, promotional fees, shop celebrations, festival fees, Rebate points, and even the store's promoters are sent by suppliers.　　This part of the cost is cost-effective, but also to occupy a considerable proportion of the costs, and home appliances manufacturers in order to profit the need to share this part of the cost to consumers, and this part of the cost of almost 30% of the price of television sales. Because Gome and Suning store open shop more concentrated, single shop profit generally not high. About 40% of the stores are profitable, and the unprofitable stores are also crowding out the resources of home appliances manufacturers. At present, home appliances enterprises into the United States and suning a single shop annual sales cost of about 300,000 ~35 million, or even higher, if the company's single store sales can not exceed 1 million yuan will be lost. In addition to Gome, Suning's inventory turnover rate of 47 days to 60 days, even more than 100 days to be with the home appliance supplier Checkout, so many home appliances suppliers miserable.　　But let the supplier and helpless is, cooperation in the process of Gome and suning and other household electrical appliances chain channels often can not standardize in accordance with the contract agreed to operate, additional promotional costs, advertising costs, unreasonable delay in the condition of the situation almost large and small appliances manufacturers have encountered. and undertake so many channel additional cost, if domestic appliance manufacturer goes to produce upscale television, also face the situation that the sale increases exorbitant.　　Either because the product is priced too far beyond the domestic consumer's ability to buy the market, or because the brand is less influential than the international brand, the price difference is not big and can not gain a competitive advantage. Obviously, the domestic factory has the ability to produce international advanced television on the basis of, but can not let domestic consumers in the first time to achieve more affordable prices, the mystery of China's consumers is undoubtedly a big regret. Recently, an international market for many years of official return to the domestic television brand Pangoo (Pangu) (www.pangoo.com), you want to use a unique business model to solve this puzzle. Pangu TV m2c mode seeks to change the domestic appliance chain mode of waste of resources resulting in high product prices, a sharp decline in the profit of the unhealthy situation, the use of new technologies and new products to carry out the need to assume the high return of Gome, the brand is only a phased product function concept launched to find a profit breakthrough　　Pangoo subversion of the traditional model, advocating m2c factory to the consumer model, will be the Chinese consumer to launch the best "made in China" products. Pangoo, the Chinese translation of "Pangu", that is, the epoch-making God in China's mythology.　　In the heart of Pangu TV CEO Chen, I also hope that this special brand name can carry the epoch-making, innovation and change spirit in the domestic market. It is understood that Pangoo television set up in Hong Kong in 2003, successively in Australia, the United Kingdom, Germany and other countries in Australia and Europe to operate, and achieved great success. Pangoo successfully defeated many of its rivals in Australia in 2007, after Samsung and Sony in the first three markets, and Pangoo successfully acquired Germany's largest home appliance service provider Teknihall,　　Become Pangoo to open up the European market key strategy and achieve rapid development trend, 2008 in Germany sales breakthrough 1 million units. This, adhering to the market in the overseas Pangoo, the domestic market for the television, unprecedented pioneering a new business model--M2C.　　M2C, that is, products from the production enterprises directly to the hands of the consumer business model, compression of the traditional household electrical appliances in circulation to go through, such as factory offices, agents, distributors, retail stores and other circulation links, almost to achieve the most flat channel sales, than the current popular mode of the business is still flat. Chen said that relying on the M2C model, Pangoo TV will achieve two major breakthroughs: one, can produce the world's most advanced level and high-quality television products, and can be directly delivered to the hands of domestic consumers, which can achieve the most convenient sales; Secondly, from the compression of the various circulation links in the middle,　　Will cut other domestic and foreign brands plus the cost of the product, which can achieve the most affordable sales, at least 30% more than the traditional channels of television savings. In recent years, with the rapid development of E-commerce industry, the company has become a very popular vocabulary, including clothing, jewelry, small household electrical appliances and other industries have begun to dabble in business. Quality assurance, low price, efficient and convenient congenital advantage makes the mode of the user by the domestic hundreds of millions of netizens welcome.　　This, Pangoo television to create a further than the M2C model, obviously has a large base of the domestic consumer groups. Chen pointed out that the use of M2C business model, there is another great potential for the development of space--diy purchase. As is known to all, traditional televisionSales channel constraints, is generally what manufacturers produce, consumers buy what, in the passive consumption status.　　Although the market has a wide variety of television models, but these products are not always suitable for every family, some features may not be used at all, some consumers want to function may not, this is with consumer demand formed a side of the conflict. The split design of Pangoo split-style TV is the best solution to the problems of TV products. Pangoo Split-Type TV is the display part of the TV, signal processing part, sound system, composed of TV display terminal, TV host, TV audio three parts, break the traditional TV three integrated structure mode, greatly enhance the flat-screen TV service life, sound effects, functional practicality, The historic realization of the personalized television (DIY), the three parts can be free combination and upgrade. This kind of DIY consumption, no doubt the consumer from passive consumption into active consumption, in the future can also be like to buy the assembly of computers in accordance with their own needs to DIY Assembly television.　　This has become a mature sales model in Europe, America and Australia. In order to support the healthy operation of the M2C model and strengthen the production and supply capacity in the domestic market, Pangoo television has reached an agreement with the Guangxi Zhuang Autonomous Region to invest 300 million yuan in Qinzhou to establish Asia's largest manufacturing, manufacturing, research, logistics and export LCD TV production base.　　It is expected to launch operations in the first half of 2012. It is worth mentioning that Pangoo television has now signed a strategic partnership with Alpha, the second largest audio system manufacturer in Europe, which will provide High-tech audio products specifically for the special needs of Pangu TV. By then, the 6.1 stereos that are already popular in Europe will be fully assembled in Pangoo TV, and the desire for users to enjoy a cinema-like stereo at home will soon be realized.