Parable, to do the social application of the little refreshing content

Tencent technology Guizhenyu March 24 report

As social applications become richer and content explodes, a social application that aspires to be "small and fresh" is a new alternative and has quietly begun its global outreach. The Parable (fable), which has been in the Apple App Store just a few months ago, is a social product. Natalia Berina, co-founder of Natalia Burina, said in an interview with Tencent technology that the "junk" content on social networks has already been resented by many people, and that their social application is to give users a clean web environment. The
opens the parable interface, a breath of fresh air is blowing in the face. Its application interface only has a few simple buttons, the user can edit the text of various fonts on the selected picture, then share in parable stream of information or share in the social platform such as Facebook, Twitter, Pinterest, his friend can carry on the interactive operation such as praise, comment etc.
The personal account information stream she was demonstrating, her friends shared none of the "Little fresh" content, such as a picture of a cup of coffee, with a few simple words, and a picture of the seaside scenery. The biggest difference between Facebook and Twitter is that the app is going to be a little refreshing version of Instagram
, and we've been developing it on a mobile side from the start. "Berina said.
She calls parable "Instagram of Ideas" ("Instagram for Thoughts"), Berina wants users to express themselves in a more poetic and romantic way by parable, by feeling what they want in life, with beautiful pictures and words.
According to her, currently parable only supports Apple's iOS platform, and in order to adapt to different Apple hardware products, her team has developed 6 different versions of apps for the iphone 5, iphone 6, ipad and different products.
Berina also demonstrates the parable version of the upcoming Apple Watch, limited by the smaller screen display space of the watch, which is more prominent in the performance of the watch, such as message reminders, Buddy Dynamics, and so on.
We can only do that now, "Berina said." If you want to do an Android platform, it's even more complicated because there are so many different OS and different hardware products based on Android platforms that need to address compatibility issues. "
The Parable team currently has only three members, but they are not new start-ups. Berina previously worked for Microsoft, and later developed a social application called Flockish, which was bought by ebay. Her current partner was also a senior Microsoft Project and product Manager.
This app is going to be a little refreshing version of Instagram
When it comes to developing users on a global scale when products are launched, Berina says they are inspired by WhatsApp's success stories.
for social applications, we believe that people's needs are broadly similar. "Berina said. Using parable, she says, does not meet language barriers, and anyone who uses any language in any country can write content in a familiar language.
Berina says there are already users from mainland China downloading parable and starting to use the most active countries in addition to the United States, Turkey and some countries in Eastern Europe. The company, she says, has so far been at a very early stage and has not introduced external investment, but has attracted the attention of social giants such as Facebook and Twitter.
I hope to stick to minimalist thinking in the future, "Berina said," Of course, the user needs are ever-changing, we will listen to the views of users. The